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NBC To Use Super Bowl to ReIntroduce Programming December 17, 2008 3:44 pm

Posted by Rosario T. Calabria in Chuck, Heroes, Kings, Medium, NBC, News, Television.
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heroes-121708With several of the network’s high-profile shows experiencing series low ratings, and NBC still unable to successfully launch a new series this fall season, the network is looking to capitilize on the large audience tuning into the Super Bowl to to reintroduce its programming to America.  

Promotions are being planned for Heroes, Kings, Medium and NBCU Cable shows among others. NBC will have five minutes’ worth of promotional time during the Super Bowl, plus a potential of between two and four minutes during halftime.  Additional time will be available in the network’s pregame and postgame programming.  NBC Entertainment president of marketing Adam Stotsky said that the Super Bowl gives the network an opportunity to “reintroduce” viewers to NBC programs they might not currently be watching “as well as give current fans some of the respective shows some special episode points to keep them coming back.”

The network’s Monday night lineup will be most highlighted, set to debut one day after the game airs.  They include a special 3-D episode of Chuck at 8pm, the new volume of Heroes at 9pm and the season premiere of Medium at 10pm.

“You want to have a trailer version so [viewers] know what it’s about,” said Mr. Miller. “We also plan a different kind of spot that gets attention, the type of thing that will be displayed on YouTube the next day.”

Source: Advertising Age


NBC Announces Midseason Schedule, The Office Gets Post-Super Bowl Spot December 3, 2008 9:53 pm

Posted by Rosario T. Calabria in 2008/2009 Television, Celebrity Apprentice, Chuck, E.R., Heroes, Kings, Life, NBC, News, Television, The Office, XIII.
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nbclogo-513NBC has announced their programming lineup for Super Bowl night, as well as what the network has in store later in the season. Super Bowl XLIII on February 1st will be followed by an hour-long original episode of The Office.  The following evening, February 2nd, will see the returns of both Chuck (via a special 3-D episode) and Heroes (with the new volume titled “Fugitives”), as well as the 5th season premiere of Medium. Other returns include Life (February 4th) and Celebrity Apprentice (March 1).  The network also announced that the original movie event XIII will air on February 8th and 15th, new drama Kings will premiere with a two-hour event on March 19th and the two-hour ER series finale will air on March 12th.

The full press release, which includes a look at the new schedule, follows after the jump.


Five NBC Shows Premiering Online September 3, 2008 7:19 pm

Posted by Rosario T. Calabria in 30 Rock, Chuck, Hulu, Knight Rider, Life, Lipstick Jungle, NBC, News, Television.
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NBC has announced that they’ll be premiering five shows online on the newly formed service Hulu before their TV premiere.  The five shows are Knight Rider, 30 Rock, Lipstick Jungle, Life and Chuck.  The episodes will air a week prior to their broadcast premiere.

The shows will likely appear on NBC.com as well, though that hasn’t been announced yet.

Lipstick Jungle
Hulu: Wednesday, September 17th, NBC: September 24th

Knight Rider
Hulu: Wednesday, September 17th, NBC: September 24th

Hulu: Monday, September 22nd, NBC: September 29th

Hulu: Monday, September 22nd, NBC: September 29th

30 Rock
Hulu: Thursday, October 23rd, NBC: October 30th

Source: Hulu

NBC Picks up “Chuck” For Full Season; “America’s Got Talent” Renewed September 2, 2008 12:28 am

Posted by Rosario T. Calabria in Chuck, NBC, News, Television.
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NBC has announced that they’ve given a back-nine, full-season, order for the second season of Chuck.  NBC says that they were pleased with the first six episodes of the series (which they’ve seen), and wanted to keep the momentum going.  Season two of Chuck premieres on September 29th.

The network also announced a pickup of America’s Got Talent.

Source: Variety

Comic-Con 2008: Videos from NBC’s Panels for “Heroes”, “The Office” and “Chuck” July 28, 2008 12:12 pm

Posted by Rosario T. Calabria in Chuck, Comic-Con, Comic-Con 2008, Heroes, NBC, News, Television, The Office, Videos.
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NBC has put up videos for their panels on Heroes, The Office and Chuck.  Check them out at the following links:


The Office


NBC Renews “Chuck”, “Life” and “Heroes” for the 2008-09 Season February 14, 2008 1:50 am

Posted by Rosario T. Calabria in 2008/2009 TV Season, Chuck, Heroes, Life, NBC, News, Television.

NBC has picked up freshman drama series Chuck and Life, as well as the hit sci-fi drama Heroes for the 2008-09 season.


NBC Gives “Chuck” and “Life” Full Season Orders November 26, 2007 6:52 pm

Posted by Rosario T. Calabria in 2007/2008 TV Season, Chuck, Life, NBC, News, Renewals, Television.

TV Guide’s Michael Ausiello is reporting that NBC has put in back-nine orders for two of their freshman series: Chuck and Life.


CBS, CW and NBC All Order More Scripts October 11, 2007 7:38 pm

Posted by Rosario T. Calabria in Aliens in America, Bionic Woman, Broadcast TV Ratings, Cane, CBS, Chuck, Journeyman, Life, NBC, News, Nielsen TV Ratings, Script Orders, Television, The CW.
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Three networks have put in additional script orders for several of the fall’s new shows. CBS has ordered four more scripts of the Jimmy Smitts drama Cane, while CW has ordered three more scripts for its new comedy Aliens in America.


Fall 2007 TV Review, Part One (“The Big Bang Theory”, “Chuck” and “Journeyman”) September 24, 2007 5:24 pm

Posted by Rosario T. Calabria in 2007/2008 TV Season, CBS, Chuck, Journeyman, NBC, News, Reviews, Television, The Big Bang Theory.

With this first part, begins my quick look of the new fall TV shows.