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CBS Cancels Swingtown + Other CBS Bits January 14, 2009 5:49 pm

Posted by Rosario T. Calabria in Cancellations, CBS, NCIS, News, Swingtown, Television, The Mentalist.
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swingtown-72308CBS president Nina Tassler has confirmed what was assumed for some time, Swingtown has been officially canceled:

“We’re not going back to Swingtown,” Tassler said. “At the end of the day the show was well executed, it was well received, the performances were great, the writing was great. It was a risk, we took it, and we’re proud of it.”

Other bits from Tassler:

  • CBS will be ordering an additional hour of the successful freshman
    drama The Mentalist.
  • Plans are moving forward for the NCIS spin-off.  The new cast will be introduced in an episode of NCIS this spring.

Source: EW

“Swingtown” Down More Than 20% In New Friday Time Slot August 1, 2008 2:55 pm

Posted by Rosario T. Calabria in Broadcast TV Ratings, CBS, Flashpoint, Nielsen TV Ratings, Swingtown, Television.
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Whereas Flashpoint was successful in its new Thursday night time slot, and the results were even stronger for its second airing last night, the same can’t be said for Swingtown.

Premiering in its new Friday night time slot last week, Swingtown drew the following ratings: 2.9/6 HH rating/share, 4.20M viewers, 1.4/5 A18-49 rating/share.  That was a decline of 26% among households, 1.12M/21% among viewers and 12.5% among adults 18-49 from its last aired episode (3.9/7 HH rating/share, 5.32M viewers, 1.6/5 A18-49 rating/share on Thursday, July 17th).

Additionally, it hurt the time slot signficantly, especially among total audience where is was down by 37% among households and 41%/2.92M among viewers from what Flashpoint posted in the same time slot the week prior (4.6/9 HH rating/share, 7.12M viewers, 1.5/5 A18-49 rating/share).  The only category it did okay in (with relation to how Flashpoint fared) was among adults 18-49, where it was off just 7% from what Flashpoint posted.  However, that rating was considered very low for Flashpoint (hence the switch to Thursday nights’), so it’s really not much of a positive.

Through eight aired episodes (seven on Thursday and one on Friday), Swingtown has averaged a 4.1 HH rating, 5.82M viewers and a 1.9 A18-49 rating.

Its second episode in its new time slot airs this evening.  Check back tomorrow for a look at how it fared and an overall analysis of the Thursday/Friday Swingtown/Flashpoint swap.

“Flashpoint” Premieres In New Timeslot With Solid Results July 25, 2008 3:53 pm

Posted by Rosario T. Calabria in CBS, Flashpoint, News, Nielsen TV Ratings, Swingtown, Television.
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Flashpoint, the CBS series which switched timeslots with Swingtown, premiered in its new timeslot last night and drew okay ratings, improving upon its last Friday episode by 13% among the key A18-49 demographic.  The series drew the following ratings: 4.5/8 HH rating/share, 6.73M viewers and a 1.7/5 A18-49 rating/share.

It was off slightly among households and viewers from its last episode (-2% among HH, -5% among viewers), but the growth among A18-49 is a key improvement, and is just 11% off from its series premiere rating in the demo (1.9).

It also was strong enough to post a first place finish in the timeslot across all three categories and improved upon last week’s timeslot occupant Swingtown by 15% among households, 27% among viewers and 6% among adults 18-49.  Additionally, its retention from its lead-in was much stronger at 92% among households, 91% among viewers and 106% (or +6%) among adults 18-49 (compared to 65/60/84 for Swingtown last week), indicating that its a much better fit out of CSI, than was Swingtown.  Though, that’s not all that surprising really.

Swingtown premieres in its new timeslot this evening.  Be sure to check back in the future for my analysis of its ratings (Update: My post analysing Swingtown’s first Friday night ratings has been posted.  Read it at this link).

“Swingtown” Moving to Friday Night July 23, 2008 2:34 pm

Posted by Rosario T. Calabria in 2008/2009 Television, CBS, Flashpoint, News, Swingtown, Television.
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This can’t be good news.  CBS has announced that Swingtown is moving to Friday nights at 10pm.  The timeslot that TV shows go to die.  The reason is simple: ratings.  The show hasn’t done all that well in recent weeks, usually dropping a little with each new episode.  In the meantime, the networks other summer series, Flashpoint, debuted with a very solid 8.13 million viewers, and didn’t shed too many of those viewers in its second week.  That show will be moving to Swingtown’s original timeslot, Thursday’s at 10pm.

Source: Orlando Sentinel

Edited to add ratings information and analysis [7/24/2008]

Through seven episodes (June 5-July 17), Swingtown has averaged a 4.3/8 HH rating/share, 6.05M viewers and a 2.0/6 A18-49 rating/share.

Flashpoint has aired just two episodes thus far and averaged a 5.0/10 HH rating/share, 7.63M viewers and a 1.7/6 A18-49 rating/share.

Looking at those two data sets, some may find it hard to understand why CBS is moving the show, but that average doesn’t tell the entire picture.  The show started off much stronger (5.9/10 HH rating/share, 8.57M viewers and a 2.8/8 A18-49 rating/share) and its most recent airing was one of its lowest (3.9/7 HH rating/share, 5.32M viewers and a 1.6/5 A18-49 rating/share).

It’s also a favorite of mine, but it’s important to note that CBS isn’t entirely in the wrong here.  They see an opportunity with Flashpoint, which yes, hasn’t done amazing, but still has the possibility to grow in a timeslot with much more exposure.

Tonight (Thursday, July 24th) was the first night that Flashpoint aired in its new timeslot, and tomorrow Swingtown airs in its new timeslot.  Who knows, maybe both shows will do well.  Check back tomorrow for a look at how Flashpoint does and on Saturday to see if Swingtown survives the move.