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“Swingtown” Moving to Friday Night July 23, 2008 2:34 pm

Posted by Rosario T. Calabria in 2008/2009 Television, CBS, Flashpoint, News, Swingtown, Television.
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This can’t be good news.  CBS has announced that Swingtown is moving to Friday nights at 10pm.  The timeslot that TV shows go to die.  The reason is simple: ratings.  The show hasn’t done all that well in recent weeks, usually dropping a little with each new episode.  In the meantime, the networks other summer series, Flashpoint, debuted with a very solid 8.13 million viewers, and didn’t shed too many of those viewers in its second week.  That show will be moving to Swingtown’s original timeslot, Thursday’s at 10pm.

Source: Orlando Sentinel

Edited to add ratings information and analysis [7/24/2008]

Through seven episodes (June 5-July 17), Swingtown has averaged a 4.3/8 HH rating/share, 6.05M viewers and a 2.0/6 A18-49 rating/share.

Flashpoint has aired just two episodes thus far and averaged a 5.0/10 HH rating/share, 7.63M viewers and a 1.7/6 A18-49 rating/share.

Looking at those two data sets, some may find it hard to understand why CBS is moving the show, but that average doesn’t tell the entire picture.  The show started off much stronger (5.9/10 HH rating/share, 8.57M viewers and a 2.8/8 A18-49 rating/share) and its most recent airing was one of its lowest (3.9/7 HH rating/share, 5.32M viewers and a 1.6/5 A18-49 rating/share).

It’s also a favorite of mine, but it’s important to note that CBS isn’t entirely in the wrong here.  They see an opportunity with Flashpoint, which yes, hasn’t done amazing, but still has the possibility to grow in a timeslot with much more exposure.

Tonight (Thursday, July 24th) was the first night that Flashpoint aired in its new timeslot, and tomorrow Swingtown airs in its new timeslot.  Who knows, maybe both shows will do well.  Check back tomorrow for a look at how Flashpoint does and on Saturday to see if Swingtown survives the move.

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Comments»

1. LEAH - July 24, 2008 12:59 pm

WOW SWINGTOWN IS GREAT , I ALMOST FREAKED WHEN I DIDNT SEE ON THE GUIDE FOR THURSDAY…A TIVO MUST FOR ANYONE WHO GREW UP IN THE SEVENTIES

2. Rhonda - July 24, 2008 10:18 pm

I did freak out and rang to Google it; which always comes through. Everyone needs to watch on Friday and keep this show on the air. I agree it is a must for anyone who grew up in the seventies!

3. Julie - July 24, 2008 10:23 pm

I love this show! I hope it will stick around! Must see people!

4. Darlene Terody - July 24, 2008 10:30 pm

I love this show too! It’s the ONLY show that I HAVE to watch every week..! I cannot believe it’s not doing well! The best thing to do is contact CBS and let them know we are watching!!

5. Shannon - July 25, 2008 1:05 am

This show rocks.. It is great!! I hope it is not taken off the air.. You have to remember back in the day lots of swingin went on.. Still does now actually !!! The music on the show is the best!! Gotta love the 70s…

6. Anonymous - August 1, 2008 1:06 am

THIS IS RIDICULOUS.
MOVE SWINGTOWN BACK.
Who is complaining…..

7. Anonymous - August 1, 2008 6:58 pm

I’m seriously hoping they don’t cancel Swingtown! I’ve been watching it every day since it aired, and it’s the only show I actually keep up on! I’ve just recently been introducing it to people who haven’t gotten to see it and they’ve fallen in love with it already!

We have every show recorded on DVR and are throwing a marathon tonight to get our friends caught up!

8. jeff - August 7, 2008 10:12 pm

love this show. Swingtown needs to stay!

9. Jody - August 9, 2008 4:56 am

Hey I loooooove Swingtown. It takes me to a happy time in my life. Are they planning on taking it off? I didn’t see previews for next week. Please say it isn’t so!!!!

10. Christine - August 9, 2008 12:39 pm

This is one of the best shows on TV right now. I was quite bummed when I heard it was moving to Friday nights. I will still watch the show but a move away from Thursday usually means the ratings have dropped (and more viewers will be lost). And based on the numbers, it’s not that much lower in the ratings than Flashpoint. Swingtown is a fresh, different, fun show that needs to stay!!

11. Kelly - August 10, 2008 10:43 pm

I love this show too! I haven’t missed an episode even since it moved to Fridays – I don’t have a life right now so I’m home anyway!! PLEASE don’t take it off the air. Even if the bring it back and keep it in the Friday slot that’s fine with me!

12. ELLEN - September 18, 2008 12:31 am

12. ELLEN -SEPTEMBER17,2008

This is one of the best shows in decades, reminds me of growing up in the late 60’s and being a young adult in the 70’s. With all the sex and violence on TV these days, this show is tame compared to most I can’t figure out the big deal? Maybe some people just don’t want our kids to know our sin’s from the past? Hope it remains on the air, my daughter is a young adult married woman, her husband and she never miss an episode!

13. nicole - November 30, 2008 8:00 pm

hi there i love this show im only 25 but loved it can some one tell me if its coming back on i cant find out anywhere……

14. Rosario T. Calabria - November 30, 2008 8:43 pm

Hey, Nicole. Thanks for visiting the site.

Surprisingly enough, CBS has actually yet to make a decision on the fate of the show. It hasn’t been renewed or canceled. It’s status is still in limbo.

The complete first season (13 episodes) hits DVD December 9th (click here to purchase). Perhaps if it does well on DVD, CBS will go forward with another season. I must add though that ratings were very low when it made the switch to Friday’s, so a renewal seems very unlikely.


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