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CNN Tops Cable Networks In Inauguration Ratings UPDATE: Inauguration Draws 37.8 Million January 21, 2009 6:18 pm

Posted by Rosario T. Calabria in ABC, Broadcast TV Ratings, Cable TV Ratings, CBS, CNN, Fox News, MSNBC, NBC, News, Nielsen TV Ratings, Television.
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UPDATED ON 1/22/2009
Nielsen reports that from 10am to 5pm ET, an average 37,793,008 tuned into the ceremony, swearing in, speech and coverage of the Inauguration.  That’s the second-most ever, slightly below the 41,800,260 who watched Reagan’s nomination in January 1981.

Keep in mind that the number does not include any online viewers or radio listeners and this covers a very large time period (President Obama’s oath took place shortly after noon and his speech lasted about 20 or so minutes ending shortly before 12:30pm).  The amount of Americans who tuned into that segment was decidely larger.

It must have been, because Gallup has releaed a poll indicating that a massive 60% of the nation tuned into all of the address.  Do the math and you’ll see there’s a large discrepency between the two numbers.

Original article follows below.

CNN was the ratings winner among cable-news networks during coverage of Tuesday’s inauguration of President Barack Obama, according to data released today by Nielsen.

For the swearing-in ceremony and Inaugural Address in Washington — from noon to 12:30pm — CNN drew 8.5 million total viewers, well ahead of Fox News Channel (5.5 million total viewers) and MSNBC (3.1 million total viewers).

Breaking out the numbers more fully, CNN was also first from 11am to 2pm Tuesday, with 6.9 million viewers, followed by Fox News Channel (4.4 million viewers) and MSNBC (2.6 million viewers). CNN’s numbers are the most ever 11am to 2pm average in its history.

And finally, for the total day of the inauguration — 6am to 3am — CNN placed first with an average of 4.0 million total viewers, with Fox News following in second with 2.5 million viewers and MSNBC in third with 1.7 million viewers.

Demo data — which CNN also dominated (beating Fox News and MSNBC combined) — follows after the jump. (more…)


CNN Tops Cable Nets for IN, NC Primary Coverage May 7, 2008 6:42 pm

Posted by Rosario T. Calabria in Broadcast TV Ratings, Cable News, CNN, Fox News, MSNBC, Nielsen TV Ratings, Television.
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CNN’s coverage of the Indiana and North Carolina primaries last night topped Fox News and MSNBC, drawing an average audience of 2.65 million viewers from 8 p.m.-11 p.m. ET, 19% stronger than its nearest competitor Fox News.  Among the key news demo adults 25-54, the results were even better for CNN.  The network drew 1.04 million A25-54, 35% stronger than second place MSNBC and 44% stronger than third place Fox News.  Full details after the jump.


Democratic Debate Most-Watched Program In The History Of MSNBC February 27, 2008 9:47 pm

Posted by Rosario T. Calabria in Cable TV, MSNBC, News, Nielsen TV Ratings.
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This has been quite a season for cable TV records.  MSNBC’s telecast of the Democratic Debate on Tuesday (Feb. 26) between Senator’s Barack Obama and Hillary Clinton drew a total audience of 7.78 million viewers, making it the second most-watched debate of all-time (on Cable), and the most-watched program in the history of MSNBC.


First Republican Debate on MSNBC Not As Strong as Democratic Debate May 4, 2007 9:00 pm

Posted by Rosario T. Calabria in Cable TV Ratings, Debates, MSNBC, News, Nielsen TV Ratings, Television.
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The first debate of the presidential season between the GOP candidates drew a total audience of 1.76M viewers, 500,000 viewers less than what the Democratic debate drew.


MSNBC Attracts 2.26M for Democratic Debate April 28, 2007 1:43 am

Posted by Rosario T. Calabria in Cable TV Ratings, MSNBC, News, Nielsen TV Ratings, Presidential Debates.
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An impressive 2.26M viewers tuned into MSNBC’s coverage of the first 2008 presidential debate.


Imus Dropped by MSNBC April 12, 2007 12:19 am

Posted by Rosario T. Calabria in CBS Radio, Imus in the Morning, MSNBC, News, Radio.

MSNBC today announced they will be ending their relationship with radio talk show host, Don Imus, effective immediately over his racially inflammatory remarks he used to describe the Rutgers University women’s basketball team.


Keith Olbermann Re-ups with MSNBC February 15, 2007 7:18 pm

Posted by Rosario T. Calabria in Cable TV Ratings, Keith Olbermann, MSNBC, News, Television.

Talk show host pesonality Keith Olbermann, who hosts Countdown with Keith Olbermann on MSNBC, has signed on to a deal which will take him through the year 2011.