The limited reach of NFL Network didn’t hurt the ratings for the Packers/Cowboys match-up.
Despite being available in only 35 million homes, NFL Network set a new record, as the highly hyped Dallas Cowboys/Green Bay Packers match-up produced an incredibly strong 14.6 coverage household rating, and over 10 million viewers.
The 14.6 coverage rating posted by the game, which was won by the Cowboys 37-27, makes it the highest-rated cable program since CNN’s Larry King Live presented a free-trade debate between Vice President Al Gore and Ross Perot (18.1 rating).
In total, the game drew 10.054 million viewers and was the second most-watched program of the week (behind the 13.119 million viewers who tuned into the Dolphins/Steelers telecast on ESPN).
The pre-game also performed well, earning a 3.5 national household rating and 6.158 million viewers.
Just to note, a coverage rating takes into account only television households that are capable of watching a given network. The national household rating measures a shows performance against the entire television household viewing public. In that regard, the program delivered a 5.6 rating (ESPN’s Monday Night Football drew an 8.5 rating).
Source: Nielsen Media Research