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NFL Network’s Cowboys/Packers Match-Up Scores Ratings Touchdown December 5, 2007 2:27 pm

Posted by Rosario T. Calabria in Cable TV, Cable TV Ratings, News, NFL, NFL Network, Nielsen TV Ratings, Sports.

The limited reach of NFL Network didn’t hurt the ratings for the Packers/Cowboys match-up.

Despite being available in only 35 million homes, NFL Network set a new record, as the highly hyped Dallas Cowboys/Green Bay Packers match-up produced an incredibly strong 14.6 coverage household rating, and over 10 million viewers.

The 14.6 coverage rating posted by the game, which was won by the Cowboys 37-27, makes it the highest-rated cable program since CNN’s Larry King Live presented a free-trade debate between Vice President Al Gore and Ross Perot (18.1 rating).

In total, the game drew 10.054 million viewers and was the second most-watched program of the week (behind the 13.119 million viewers who tuned into the Dolphins/Steelers telecast on ESPN).

The pre-game also performed well, earning a 3.5 national household rating and 6.158 million viewers.

Just to note, a coverage rating takes into account only television households that are capable of watching a given network. The national household rating measures a shows performance against the entire television household viewing public. In that regard, the program delivered a 5.6 rating (ESPN’s Monday Night Football drew an 8.5 rating).

Source: Nielsen Media Research



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