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Academy Awards Improve Over Last Year’s Record Low February 23, 2009 8:42 pm

Posted by Rosario T. Calabria in Awards Shows, Movies, News, Nielsen TV Ratings, Television.

academyawards-012109UPDATED ON 2/24/2009 @ 7:00pm

Here are the final national numbers:

20.6/31 HH rating/share, 36.31M viewers and a 12.1/19 A18-49 rating/share.  There wasn’t much difference in the time-zone adjusted fast nationals and final nationals, but I’ve gone ahead and edited the information in the article below to reflect the changes.  All numbers are based on final national data.

Good news for ABC.  Sunday night’s telecast of the 81st Annual Academy Awards improved upon last year’s record low. The telecast drew 36.31 million viewers, an increase of 13% or 4.30 million over last year’s record low of 32.01 million viewers.

The program improved in the key A18-49 demo as well, garnering a 12.1 rating (+13% over last year’s 10.7 rating) as well as among households where it scored a 20.6 rating (+10% over last year’s 18.7 rating).

Earlier in the evening, the prime time Barbara Walters special drew a 7.3/12 HH rating/share, 11.55 million viewers and a 3.1/9 A18-49 rating/share.

Barbara Walters Special (2/24/2008 in parenthesis):

Households – 7.7/13 (7.3/12) [-5%]
Viewers – 11.69M (11.55M) [-1%/-0.14M]
Adults 18-49 – 3.2/9 (3.1/9) [-3%]

And leading into the Oscars was Oscars 2009 Red Carpet Special, which drew a 14.5/23 HH rating/share, 24.36M viewers and a 7.2/19 A18-49 rating/share.

2009 Oscars Red Carpet Special (2/24/2008 in parenthesis):

Households – 13.3/21 (14.5/23) [+9%]
Viewers – 21.54M (24.36M) [+13%/+2.82M]
Adults 18-49 – 6.3/17 (7.2/19) [+14%]