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Broadcast TV Ratings for Friday, March 27, 2009 March 28, 2009 11:54 pm

Posted by Rosario T. Calabria in Nielsen TV Ratings, Television.
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Complete ratings and breakdown’s, including week-to-week comparisons, my full analysis and more, follows after the jump.

CBS finished in first place for the evening with a 6.4/11 household rating/share, 10.31 million viewers and a 3.6/11 rating/share among adults 18-49.

Last Week:

5.2/9 HH rating [#1]
8.36M viewers [#1]
2.9/9 A18-49 [#1]

  • Note: Because of the live sporting event the following numbers, for CBS only, will be updated with the final nationals as soon as they are released.
  • 8:00 p.m.: CBS NCAA Men’s Basketball Tournament (6.4/11 HH rating/share, 10.31M viewers, 3.6/11 A18-49 rating/share).

Last week’s numbers (CBS NCAA Men’s Basketball Tournament – 7:00pm):

Households – 4.5/9
Viewers – 7.05M
Adults 18-49 – 2.4/9

Last week’s numbers (CBS NCAA Men’s Basketball Tournament – 9:35pm):

Households – 5.6/11
Viewers – 8.90M
Adults 18-49 – 3.3/11

ABC followed in second place for the evening with a 4.6/8 household rating/share, 6.70 million viewers and a 2.0/6 rating/share among adults 18-49.

Last Week:

3.8/7 HH rating [#2]
5.60M viewers [#2]
1.7/5 A18-49 rating [#2]

  • 8:00 p.m.: Wife Swap (3.9/7 HH rating/share, 5.54M viewers, 1.7/6 A18-49 rating/share).

Week-to-week numbers:

Households – 3.2/6 to 3.9/7 (+22%)
Viewers – 4.73M to 5.54M (+17%/+0.81M)
Adults 18-49 – 1.6/6 to 1.7/6 (+6%)

  • 9:00 p.m.: Supernanny (4.5/8 HH rating/share, 6.52M viewers, 2.1/6 A18-49 rating/share).

Week-to-week numbers:

Households – 3.5/6 to 4.5/8 (+29%)
Viewers – 5.25M to 6.52M (+24%/+1.27M)
Adults 18-49 – 1.6/5 to 2.1/6 (+31%)

  • 10:00 p.m.: 20/20 (5.5/10 HH rating/share, 8.05M viewers, 2.2/7 A18-49 rating/share).

Week-to-week numbers:

Households – 4.5/8 to 5.5/10 (+22%)
Viewers – 6.55M to 8.05M (+23%/+1.50M)
Adults 18-49 – 1.7/5 to 2.2/7 (+29%)

NBC finished in third place for the evening with a 2.9/5 household rating/share and 4.32 million viewers but was fourth among adults 18-49 with a 1.2/4 rating/share.

Last Week:

3.0/5 HH rating [#3]
4.60M viewers [#3]
1.3/4 A18-49 rating [#4]

  • 8:00 & 8:30 p.m.: Howie Do It & Howie Do It-REPEAT (2.5/5 HH rating/share, 3.61M viewers, 1.0/4 A18-49 rating/share).

Last week’s numbers (Howie Do It – 8:00pm):

Households – 2.5/5
Viewers – 3.97M
Adults 18-49 – 1.0/4

Last week’s numbers (Howie Do It-REPEAT – 8:30pm):

Households – 2.4/4
Viewers – 3.77M
Adults 18-49 – 1.1/4

  • 9:00 p.m.: Friday Night Lights (2.5/4 HH rating/share, 3.95M viewers, 1.2/4 A18-49 rating/share).

Week-to-week numbers:

Households – 2.5/4 to 2.5/4 (n/c)
Viewers – 3.85M to 3.95M (+3%/+0.10M)
Adults 18-49 – 1.2/4 to 1.2/4 (n/c)

  • 10:00 p.m.: Dateline (3.7/7 HH rating/share, 5.39M viewers, 1.5/5 A18-49 rating/share).

Week-to-week numbers:

Households – 4.2/8 to 3.7/7 (-12%)
Viewers – 6.15M to 5.39M (-12%/-0.76M)
Adults 18-49 – 1.7/5 to 1.5/5 (-12%)

FOX followed in fourth place for the evening with a 2.5/4 household rating/share and 3.85 million viewers, but managed a third place finish among adults 18-49 with a 1.3/4 rating/share.

Last Week:

2.4/4 HH rating [#4]
3.89M viewers [#4]
1.4/4 A18-49 rating [#3]

  • 8:00 p.m.: Terminator: The Sarah Connor Chronicles (2.5/5 HH rating/share, 3.83M viewers, 1.3/5 A18-49 rating/share).

Week-to-week numbers:

Households – 2.3/4 to 2.5/5 (+9%)
Viewers – 3.72M to 3.83M (+3%/+0.11M)
Adults 18-49 – 1.3/4 to 1.3/5 (n/c)

  • 9:00 (9:01) p.m.: Dollhouse (2.5/4 HH rating/share, 3.87M viewers, 1.3/4 A18-49 rating/share).

Week-to-week numbers:

Households – 2.6/5 to 2.5/4 (-4%)
Viewers – 4.14M to 3.87M (-7%/-0.27M)
Adults 18-49 – 1.5/5 to 1.3/4 (-13%)

The CW finished in fifth place for the evening with a 1.2/2 household rating/share, 1.81 million viewers and a 0.7/2 rating/share among adults 18-49.

Last Week:

1.0/2 HH rating [#5]
1.52M viewers [#5]
0.6/2 A18-49 rating [#5]

  • 8:00 p.m.: Everybody Hates Chris (1.81M viewers, 0.7/2 A18-49 rating).

Week-to-week numbers:

Households – 1.1/2 to x.x/x
Viewers – 1.67M to 1.81M (+8%/+0.14M)
Adults 18-49 – 0.6/2 to 0.7/2 (+17%)

  • 8:30 p.m.: The Game (2.01M viewers, 0.9/3 A18-49 rating).

Week-to-week numbers:

Households – 1.2/2 to x.x/x
Viewers – 1.81M to 2.01M (+11%/+0.20M)
Adults 18-49 – 0.8/3 to 0.9/3 (+12.5%)

  • 9:00 p.m.: America’s Next Top Model-REPEAT (1.2/2 HH rating/share, 1.71M viewers, 0.7/2 A18-49 rating).

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast affiliate data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast affiliates. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “20/20” will be reported in next weeks report for Friday, April 3, 2009. Also keep in mind that because these are fast affiliate numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

Sources: Fast Affiliate/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at Zap2It, PI Feedback, and TV by the Numbers.

Comments»

1. MMA Magazine - March 29, 2009 6:18 pm

ratings still confuse me when most is fluffed a bit more or lower to push up/down shows.


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