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Broadcast TV Ratings for Thursday, March 26, 2009 March 27, 2009 2:26 pm

Posted by Rosario T. Calabria in Nielsen TV Ratings, Television.
Tags: ,

032609piechart-viewersComplete ratings and breakdown’s, including week-to-week comparisons, my full analysis and more, follows after the jump.

FOX finished in first place for the evening with a 9.7/15 household rating/share, 16.65 million viewers and 6.1/16 rating/share among adults 18-49.

Last Week:

5.4/9 HH rating [#3]
8.87M viewers [#3]
3.1/9 A18-49 rating [#3]

  • 8:00 p.m.: American Idol: Results Show (12.9/20 HH rating/share, 22.35M viewers, 7.5/21 A18-49 rating/share) was only mildly down from last week’s results show among viewers and households, but took a bit more of a hit among adults 18-49, where it was down by double-digits.  Even with the declined performance, the show still dominated its competition.

Day-to-day numbers (WED; 3/25/2009):

Households – 14.7/23 to 12.9/20 (-12%)
Viewers – 26.03M to 22.35M (-14%/-3.68M)
Adults 18-49 – 9.3/24 to 7.5/21 (-19%)

‘Results Show’ comparison (WED; 3/18/2009):

Households – 13.7/21 to 12.9/20 (-6%)
Viewers – 23.70M to 22.35M (-6%/-1.35M)
Adults 18-49 – 8.7/21 to 7.5/21 (-14%)

Last week’s numbers (Bones):

Households – 6.5/11
Viewers – 10.52M
Adults 18-49 – 3.0/9

  • 9:00 p.m.:  Hell’s Kitchen (6.5/10 HH rating/share, 10.94M viewers, 4.8/12 A18-49 rating/share) improved by more than 40% across the board.  It’s amazing how much better a show peforms when it has such a strong lead-in huh?  Retention levels were below average among households (50%) and viewers (49%) but the show performed much stronger among adults 18-49, where it had an acceptable 64% retention from its ‘Idol lead-in and was #2 in the hour in the key demo.

Week-to-week numbers:

Households – 4.5/7 to 6.5/10 (+44%)
Viewers – 7.54M to 10.94M (+45%/+3.40M)
Adults 18-49 – 3.3/8 to 4.8/12 (+45.5%)

ABC followed in second place for the evening with a 7.3/12 household rating/share, 10.97 million viewers and a 3.8/10 rating/share among adults 18-49.

Last Week:

7.3/12 HH rating [#1]
10.65M viewers [#1]
3.5/10 A18-49 rating [#t1]

  • 8:00 p.m.: The series premiere of In the Motherhood (4.6/7 HH rating/share, 6.72M viewers, 2.1/6 A18-49 rating/share), combined with the time slot premiere of…
  • 8:30 p.m.: …Samantha Who? (4.5/7 HH rating/share, 6.53M viewers, 2.1/6 A18-49 rating/share) performed only so-so.  Neither show deserves much praise (In the Motherhood even less so since it was a series premiere), but it is worth noting that they equaled Ugly Betty’s time slot performance from the week prior among adults 18-49.  Samantha Who? also saw no loss in viewers in its new time slot.  Plus, they won’t be airing against American Idol next week so an improvement is possible.

Episode-to-episode numbers (MON; 12/1/2008 – 8:30pm):

Households – 4.3/7 to 4.5/7 (+5%)
Viewers – 6.51M to 6.53M (+0%/+0.02M)
Adults 18-49 – 2.1/5 to 2.1/6 (n/c)

Last week’s numbers (Ugly Betty – 8:00-9:00pm):

Households – 5.1/9
Viewers – 7.42M
Adults 18-49 – 2.1/6

  • 9:00 p.m.: Grey’s Anatomy (10.3/16 HH rating/share, 15.81M viewers, 5.5/13 A18-49 rating/share).  Going up against basketball on CBS, instead of ‘CSI’ proved to be beneficial, as the show posted solid week-to-week gains of 1.20M (+8%) among viewers and 10% among adults 18-49 from the week prior.  It was the night’s second-most watched program across all three key categories, and easily out-paced its 9:00pm competition. Update: I thought it was important to update with the finals because the show hit a high mark among households and viewers.  Here are the final numbers: 10.4/16 HH rating/share, 16.10M, 5.6/13 A18-49 rating/share.  This is actually the show’s most-watched episode since the two-hour season premiere way back in September of 2008 (11.9/18 HH rating/share, 18.47M).  It’s also the second time this season, again the premiere being the other, that show has drawn more than 16 million viewers.  Interestingly enough, it’s not the show’s second-best performance of the season among adults 18-49.  That distinction belongs to an episode that aired in November that drew a 6.2 A18-49 rating.  The two-hour season premiere drew a season high 7.4/18 A18-49 rating/share.

Week-to-week numbers:

Households – 9.8/15 to 10.3/16 (+5%)
Viewers – 14.61M to 15.81M (+8%/+1.20M)
Adults 18-49 – 5.0/13 to 5.5/13 (+10%)

  • 10:00 (10:02) p.m.: The slight week-to-week gains for Private Practice (7.1/12 HH rating/share, 10.47M viewers, 3.7/10 A18-49 rating/share) may not hold when the finals are released due to the two-minute Grey’s Anatomy overrun, but at the very least, the show has stabilized, and that’s good news considering where its ratings had been in the past.  While a Grey’s/Private Practice pairing may have seemed like the obvious choice for ABC from the beginning, you can’t blame the network for at least trying to make the show successful on a different night.  But now that the show’s are paired together, they are working fairly well.  Retention levels were at acceptable levels: 69% among households, 66% among viewers and 67% among adults 18-49.

Week-to-week numbers:

Households – 6.8/12 to 7.1/12 (+4%)
Viewers – 9.74M to 10.47M (+7.5%/+0.73M)
Adults 18-49 – 3.5/9 to 3.7/10 (+6%)

CBS finished in third place for the evening with a 6.5/10 household rating/share, 10.12 million viewers and a 3.5/9 rating/share among adults 18-49.

Last Week:

5.9/10 HH rating [#2]
9.42M viewers [#2]
3.5/10 A18-49 rating [#t1]

  • Note: Due to the live sporting event the following numbers, for CBS only, will be updated with the final nationals as soon as they are released.
  • 8:00 p.m.: CBS NCAA Men’s Basketball Tournament: Xavier vs. Pittsburgh & Villanova Wildcats vs Duke Blue Devils (6.5/10 HH rating/share, 10.12M viewers, 3.5/9 A18-49 rating/share).  Week-to-week, there was absolutely no loss in viewers for CBS last night.  The three hours of basketball coverage produced an identical 3.5 A18-49 rating to last week’s coverage.

Last week’s numbers (CBS NCAA Men’s Basketball Tournament – 7:00-9:56pm):

Households – 5.7/10
Viewers – 8.97M
Adults 18-49 – 3.1/10

Last week’s numbers (CBS NCAA Men’s Basketball Tournament – 9:56-12:17am):

Households – 5.0/9
Viewers – 7.77M
Adults 18-49 – 3.1/9

NBC followed in fourth place for the evening with a 4.9/8 household rating/share, 7.78 million viewers and a 3.1/8 rating/share among adults 18-49.

Last Week:

4.8/8 HH rating [#4]
7.49M viewers [#4]
3.0/9 A18-49 rating [#4]

  • 8:00 p.m.: On the bubble show My Name Is Earl (3.7/6 HH rating/share, 5.87M viewers, 2.0/6 A18-49 rating/share) dropped a signficant 20% among adults 18-49 to a weak 2.0 rating.  That rating was so poor, that a repeat of The Office…

Week-to-week numbers:

Households – 4.1/7 to 3.7/6 (-10%)
Viewers – 6.43M to 5.87M (-9%/-0.56M)
Adults 18-49 – 2.5/8 to 2.0/6 (-20%)

  • 8:30 p.m.: …The Office-REPEAT (3.0/5 HH rating/share, 4.87M viewers, 2.1/5 A18-49 rating/share) actually managed to grow in the demo by 5%.  Not..good..
  • 9:00 p.m.: The Office (4.9/7 HH rating/share, 8.44M viewers, 4.3/11 A18-49 rating/share) grew slightly from the week prior among both viewers and adults 18-49.  While it’ll never be an enormous hit, The Office does do very well among younger demographics, as evidenced by its high A18-49 rating, in relation to its overall so-so audience level.

Week-to-week numbers:

Households – 4.9/8 to 4.9/7 (n/c)
Viewers – 8.07M to 8.44M (+5%/+0.37M)
Adults 18-49 – 4.0/10 to 4.3/11 (+7.5%)

  • 9:30 (9:31) p.m.: 30 Rock (4.3/7 HH rating/share, 7.17M viewers, 3.4/8 A18-49 rating/share) had solid retention levels of 88% among households, 85% among viewers and 79% among adults 18-49, propelling the show to slight week-to-week gains among viewers and adults 18-49.

Week-to-week numbers:

Households – 4.4/7 to 4.3/7 (-2%)
Viewers – 7.13M to 7.17M (+1%/+0.04M)
Adults 18-49 – 3.2/8 to 3.4/8 (+6%)

  • 10:00 p.m.: As it nears its final episosdes, ER (6.6/11 HH rating/share, 10.16M viewers, 3.6/10 A18-49 rating/share) has picked up a bit of steam.  The show was up across all key measures from the week prior and grew from its lead-in by an impressive 53.5% among households and 2.99M or 42% among viewers.  The show also improved among adults 18-49 — something it rarely does anymore — growing by a modest 6% in that measure.

Week-to-week numbers:

Households – 6.2/11 to 6.6/11 (+6.5%)
Viewers – 9.47M to 10.16M (+7%/+0.69M)
Adults 18-49 – 3.2/9 to 3.6/10 (+12.5%)

The CW finished in fifth place for the evening with a 2.2/3 household rating/share, 3.46 million viewers and a 1.4/4 rating/share among adults 18-49.

Last Week:

2.0/3 HH rating [#5]
3.22M viewers [#5]
1.3/4 A18-49 rating [#5]

  • 8:00 p.m.: Smallville (2.3/4 HH rating/share, 3.74M viewers, 1.5/4 A18-49 rating/share) was up slightly over last weeks episode, while lead-out…

Week-to-week numbers:

Households – 2.2/4 to 2.3/4 (+5%)
Viewers – 3.49M to 3.74M (+7%/+0.25M)
Adults 18-49 – 1.5/5 to 1.5/4 (n/c)

  • 9:00 p.m.: …Supernatural (2.1/3 HH rating/share, 3.17M viewers, 1.2/3 A18-49 rating/share) declined ever so slightly.  Watch for the finals, however, because last week both shows saw signficicant increases when the finals were released (it’s likely there were some pre-mptions last week).  Regardless, the two shows remain very compatible, with Supernatural holding onto 85% of its lead-in’s viewer total and 80% of its A18-49 audience.

Week-to-week numbers:

Households – 2.1/3 to 2.1/3 (n/c)
Viewers – 3.37M to 3.17M (-6%/-0.20M)
Adults 18-49 – 1.4/3 to 1.2/3 (-14%)


Note: Network average numbers from the week prior are based on fast affiliate data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast affiliates. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “American Idol” will be reported in next weeks report for Thursday, April 2, 2009. Also keep in mind that because these are fast affiliate numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

Source: Fast Affiliate/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at Zap2It, PI Feedback, and TV by the Numbers.



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