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Broadcast TV Ratings for Sunday, March 22, 2009 March 23, 2009 6:30 pm

Posted by Rosario T. Calabria in Nielsen TV Ratings, Television.
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Full ratings and breakdown’s, including week-to-week comparisons, and individual program analysis, etc., follows after the jump.

CBS finished in first place for the evening with an 8.3/14 household rating/share, 13.55 million viewers and a 3.5/9 rating/share among adults 18-49.

Last Week

7.1/12 HH Rating/Share [#1]
11.72M Viewers [#1]
2.7/7 A18-49 Rating [#2]

  • Note: Because of the live sporting event the following numbers, for CBS only, are based on the final national numbers.
  • 5:02 p.m.: NCAA Men’s Basketball Tournament (7.3/15 HH rating/share, 11.24M viewers, 4.0/15 A18-49 rating/share).

Year-to-year numbers (3/23/2008 – 5:12pm):

Households – 6.5/15 to 7.3/15 (+12%)
Viewers – 11.10M to 11.24M (+1%/+0.14M)
Adults 18-49 – 3.9/15 to 4.0/15 (+3%)

  • 7:52 p.m.: 60 Minutes (10.4/17 HH rating/share, 17.04M viewers, 3.9/11 A18-49 rating/share).

Week-to-week numbers (7:00-8:00pm):

Households – 8.1/14 to 10.4/17 (+28%)
Viewers – 12.87M to 17.04M (+32%/+4.17M)
Adults 18-49 – 2.2/7 to 3.9/11 (+77%)

  • 8:52 p.m.: The Amazing Race (7.2/11 HH rating/share, 12.42M viewers, 3.6/9 A18-49 rating/share).

Week-to-week numbers (8:00-9:00pm):

Households – 5.9/10 to 7.2/11 (+22%)
Viewers – 10.33M to 12.42M (+20%/+1.33M)
Adults 18-49 – 3.1/8 to 3.6/9 (+16%)

  • 9:52 p.m.: Cold Case (7.2/11 HH rating/share, 12.42M viewers, 3.6/9 A18-49 rating/share).

Week-to-week numbers (9:00-10:00pm):

Households – 8.0/12 to 7.2/11 (-10%)
Viewers – 13.02M to 12.42M (-4%/-0.60M)
Adults 18-49 – 2.9/7 to 3.6/9 (+24%)

  • 10:52 p.m.: The Unit (7.2/11 HH rating/share, 11.41M viewers, 2.4/6 A18-49 rating/share).

Week-to-week numbers (10:00-11:00pm):

Households – 6.6/11 to 7.2/11 (+9%)
Viewers – 10.87M to 11.41M (+5%/+0.50M)
Adults 18-49 – 2.7/7 to 2.4/6 (-11%)

ABC followed in second place for the evening with a 6.5/11 household rating/share, 10.49 million viewers and a 3.4/9 rating/share among adults 18-49.

Last Week:

6.5/11 HH Rating/Share [#2]
10.48M Viewers [#2]
3.5/9 A18-49 Rating [#1]

  • 7:00 p.m.: America’s Funniest Home Videos (4.2/7 HH rating/share, 7.11M viewers, 2.0/6 A18-49 rating/share).

Week-to-week numbers:

Households – 4.3/8 to 4.2/7 (-2%)
Viewers – 7.60M to 7.11M (-6%/-0.49M)
Adults 18-49 – 2.1/7 to 2.0/6 (-5%)

  • 8:00 p.m.: Extreme Makeover: Home Edition (5.8/9 HH rating/share, 9.77M viewers, 3.1/9 A18-49 rating/share).

Week-to-week numbers:

Households – 5.7/9 to 5.8/9 (+2%)
Viewers – 9.44M to 9.77M (+3.5%/+0.33M)
Adults 18-49 – 3.0/8 to 3.1/9 (+3%)

  • 9:00 p.m.: Desperate Housewives (9.2/14 HH rating/share, 14.66M viewers, 4.9/12 A18-49 rating/share).

Week-to-week numbers:

Households – 9.1/14 to 9.2/14 (+1%)
Viewers – 14.60M to 14.66M (+0%/+0.06M)
Adults 18-49 – 5.1/12 to 4.9/12 (-4%)

  • 10:00 (10:01) p.m.: Brothers & Sisters (7.0/11 HH rating/share, 10.40M viewers, 3.5/9 A18-49 rating/share).

Week-to-week numbers:

Households – 7.0/11 to 7.0/11 (n/c)
Viewers – 10.43M to 10.40M (-0%/-0.03M)
Adults 18-49 – 3.6/9 to 3.5/9 (-3%)

NBC finished in third place for the evening with a 4.1/7 household rating/share and 6.45 million viewers, but fell to fourth place among adults 18-49 with a 2.1/6 rating/share.

Last Week:

3.7/6 HH Rating/Share [#3]
5.75M Viewers [#3]
1.8/5 A18-49 Rating [#4]

  • 7:00 p.m: Dateline (4.3/8 HH rating/share, 6.64M viewers, 1.5/5 A18-49 rating/share).

Week-to-week numbers:

Households – 2.9/5 to 4.3/8 (+48%)
Viewers – 4.30M to 6.64M (+54%/+2.34M)
Adults 18-49 – 1.1/4 to 1.5/5 (+36%)

  • 8:00 p.m: Kings (2.9/5 HH rating/share, 4.58M viewers, 1.3/3 A18-49 rating/share).

Week-to-week numbers (series premiere – 8:00-10:00pm):

Households – 3.9/6 to 2.9/5 (-26%)
Viewers – 6.08M to 4.58M (-25%/-1.50M)
Adults 18-49 – 1.6/4 to 1.3/3 (-19%)

  • 9:00 p.m: Celebrity Apprentice (4.6/8 HH rating/share, 7.30M viewers, 2.9/7 A18-49 rating/share).

Week-to-week numbers (10:00-11:00pm):

Households – 4.3/7 to 4.6/8 (+7%)
Viewers – 6.80M to 7.30M (+7%/+0.50M)
Adults 18-49 – 2.8/7 to 2.9/7 (+4%)

FOX followed in fourth place for the evening with a 3.0/5 household rating/share and 4.89 million viewers, but managed a third place finish among adults 18-49 with 2.4/6 rating/share.

Last Week:

2.8/5 HH Rating/Share [#4]
4.78M Viewers [#4]
2.2/6 A18-49 Rating [#3]

  • 7:00 p.m.: American Dad-REPEAT (1.4/3 HH rating/share, 1.99M viewers, 0.9/3 A18-49 rating/share).

Last week’s numbers (Hole in the Wall):

Households – 1.3/2
Viewers – 1.91M
Adults 18-49 – 0.7/2

  • 7:30 p.m.: King of the Hill-REPEAT (1.6/3 HH rating/share, 2.44M viewers, 1.1/4 A18-49 rating/share).

Last week’s numbers (Hole in the Wall):

Households – 1.5/3
Viewers – 2.47M
Adults 18-49 – 0.9/3

  • 8:00 p.m.: The Simpsons (3.6/6 HH rating/share, 6.15M viewers, 3.0/8 A18-49 rating/share).

Week-to-week numbers:

Households – 3.5/6 to 3.6/6 (+3%)
Viewers – 6.03M to 6.15M (+2%/+0.12M)
Adults 18-49 – 2.8/8 to 3.0/8 (+7%)

  • 8:30 p.m.: King of the Hill (3.3/5 HH rating/share, 5.49M viewers, 2.6/7 A18-49 rating/share).

Week-to-week numbers:

Households – 3.2/5 to 3.3/5 (+3%)
Viewers – 5.48M to 5.49M (+0%/+0.01M)
Adults 18-49 – 2.5/6 to 2.6/7 (+4%)

  • 9:00 p.m.: Family Guy (4.5/7 HH rating/share, 7.45M viewers, 3.7/9 A18-49 rating/share).

Week-to-week numbers:

Households – 4.1/6 to 4.5/7 (+10%)
Viewers – 7.29M to 7.45M (+2%/+0.16M)
Adults 18-49 – 3.7/9 to 3.7/9 (n/c)

  • 9:30 p.m.: American Dad (3.7/6 HH rating/share, 5.85M viewers, 2.9/7 A18-49 rating/share).

Week-to-week numbers:

Households – 3.4/5 to 3.7/6 (+9%)
Viewers – 5.88M to 5.85M (-0.5%/-0.03M)
Adults 18-49 – 2.9/7 to 2.9/7 (n/c)

The CW was left in fifth place with a 0.6/1 household rating/share, 0.87 million viewers and a 0.3/1 rating/share among adults 18-49.

Last Week:

0.7/1 HH Rating/Share [#5]
1.00M Viewers [#5]
0.2/1 A18-49 Rating [#5]

  • 7:00 p.m.: Jericho-REPEAT (0.6/1 HH rating/share, 869,000 viewers, 0.3/1 A18-49 rating/share).
  • 8:00 p.m.: Movie: The Mod Squad-REPEAT (0.6/1 HH rating/share, 865,000 viewers, 0.3/1 A18-49 rating/share).

Last week’s numbers (Movie: Moonstruck-REPEAT):

Households – 0.8/1
Viewers – 1.20M
Adults 18-49 – 0.3/1

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “Desperate Housewives will be reported in next weeks report for Sunday, March 29, 2009. Also keep in mind that because these are fast affiliate numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error.  I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

Source: Fast/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.

Comments»

1. andres garcia - March 24, 2009 3:52 pm

Sorry to be a pain but where are final numbers for cbs?

2. Rosario T. Calabria - March 24, 2009 4:22 pm

I usually don’t see the finals until Tuesday night, so I don’t think to look back on these posts until then.

Regardless, I have them now and will post them in a minute. :)

Thanks for the reminder.

3. andres garcia - March 24, 2009 4:40 pm

Thank you, and sorry i didn’t know about the tuesday night thing.

4. Rosario T. Calabria - March 24, 2009 4:43 pm

They are there now. :)

And you’re welcome and no worries.

The final numbers are sometimes available in the evening, but the Friday/Saturday/Sunday numbers aren’t available until the weekly numbers are released (which is almost always Tuesday, sometimes on Wednesday or later if there are processing delays).

I’m going through the other days that need to be updated with the finals at the moment if you’re interested in those. And today’s ratings post will be posted shortly, with full analysis.


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