Broadcast TV Ratings for Friday, March 13, 2009 March 14, 2009 6:48 pm
Posted by Rosario T. Calabria in Nielsen TV Ratings, Television.Tags: Broadcast TV Ratings, Friday
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Note: Because there were several issues with the fast affiliate data, I’ve edited this post with the final national numbers. So for this post, ignore the fine print at the bottom because all the numbers on this page are based on the final national numbers.
CBS finished in first place for the evening with a 6.1/11 household rating/share, 9.63 million viewers and a 2.0/7 rating/share among adults 18-49.
Last Week:
6.4/12 HH rating [#1]
10.36M viewers [#1]
2.3/8 A18-49 [#1]
- 8:00 p.m.: Ghost Whisperer (6.6/12 HH rating/share, 10.57M viewers, 2.5/9 A18-49 rating/share).
Week-to-week numbers:
Households – 6.9/13 to 6.6/12 (-4%)
Viewers – 11.09M to 10.57M (-5%/-0.52M)
Adults 18-49 – 2.6/9 to 2.5/9 (-4%)
- 9:00 p.m.: Flashpoint (5.5/10 HH rating/share, 8.81M viewers, 1.7/5 A18-49 rating/share).
Week-to-week numbers:
Households – 6.1/11 to 5.5/10 (-10%)
Viewers – 9.86M to 8.81M (-11%/-1.05M)
Adults 18-49 – 2.0/6 to 1.7/5 (-15%)
- 10:00 p.m.: Numb3rs (6.0/11 HH rating/share, 9.51M viewers, 1.9/6 A18-49 rating/share).
Week-to-week numbers:
Households – 6.3/11 to 6.0/11 (-5%)
Viewers – 10.12M to 9.51M (-6%/-0.61M)
Adults 18-49 – 2.3/7 to 1.9/6 (-17%)
ABC followed in second place for the evening with a 3.4/6 household rating/share ande 4.98 million viewers, but was third among adults 18-49 with a 1.6/5 rating/share.
Last Week:
4.4/8 HH rating [#2]
6.77M viewers [#2]
1.8/6 A18-49 rating [#2]
- 8:00 p.m.: Wife Swap (2.7/5 HH rating/share, 3.96M viewers, 1.3/4 A18-49 rating/share).
Week-to-week numbers:
Households – 2.9/5 to 3.0/5 (+3%)
Viewers – 4.27M to 4.50M (+5%/+0.23M)
Adults 18-49 – 1.3/5 to 1.4/5 (+8%)
- 9:00 p.m.: Supernanny (3.1/5 HH rating/share, 4.51M viewers, 1.5/5 A18-49 rating/share).
Episode-to-episode numbers (2/27/2009):
Households – 3.6/6 to 3.1/5 (-14%)
Viewers – 5.53M to 4.51M (-18%/-1.02M)
Adults 18-49 – 1.8/6 to 1.5/5 (-17%)
Last week’s numbers (20/20 Special Edition: Siegfried & Roy — The Magic Returns):
Households – 5.4/9
Viewers – 8.45M
Adults 18-49 – 2.0/6
- 10:00 p.m.: 20/20 (4.4/8 HH rating/share, 6.46M viewers, 1.9/6 A18-49 rating/share).
Week-to-week numbers:
Households – 5.1/9 to 4.4/8 (-14%)
Viewers – 7.60M to 6.46M (-15%/-1.14M)
Adults 18-49 – 2.0/6 to 1.9/6 (-5%)
NBC finished in third place for the evening with a 2.8/5 household rating/share and 4.43 million viewers but was fourth among adults 18-49 with a 1.4/4 rating/share.
Last Week:
2.6/5 HH rating [#3]
4.20M viewers [#3]
1.2/4 A18-49 rating [#t3]
- 8:00 p.m.: Howie Do It (2.5/5 HH rating/share, 4.08M viewers, 1.2/4 A18-49 rating/share).
Week-to-week numbers
Households – 2.4/5 to 2.5/5 (+4%)
Viewers – 4.03M to 4.08M (+5%/+0.05M)
Adults 18-49 – 1.1/4 to 1.2/4 (+9%)
- 8:30 p.m.: Howie Do It-REPEAT (2.5/4 HH rating/share, 4.12M viewers, 1.3/4 A18-49 rating/share).
- 9:00 p.m.: Friday Night Lights (2.5/4 HH rating/share, 4.03M viewers, 1.4/4 A18-49 rating/share).
Week-to-week numbers:
Households – 2.2/4 to 2.5/4 (+14%)
Viewers – 3.72M to 4.03M (+8%/+0.31M)
Adults 18-49 – 1.2/4 to 1.4/4 (+17%)
- 10:00 p.m.: Dateline (3.5/6 HH rating/share, 5.17M viewers, 1.5/4 A18-49 rating/share).
Week-to-week numbers:
Households – 3.3/6 to 3.5/6 (+9%)
Viewers – 4.86M to 5.17M (+6%/+0.31M)
Adults 18-49 – 1.3/4 to 1.5/4 (+15%)
FOX followed in fourth place for the evening with a 2.3/4 household rating/share and 3.82 million viewers, but managed a second place finish among adults 18-49 with a 1.4/5 rating/share.
Last Week:
2.1/4 HH rating [#4]
3.23M viewers [#4]
1.2/4 A18-49 rating [#t3]
- 8:00 p.m.: Terminator: The Sarah Connor Chronicles (2.1/4 HH rating/share, 3.39M viewers, 1.2/4 A18-49 rating/share).
Week-to-week numbers:
Households – 1.9/4 to 2.1/4 (+11%)
Viewers – 2.90M to 3.39M (+17%/+0.49M)
Adults 18-49 – 1.0/4 to 1.2/4 (+20%)
- 9:00 (9:01) p.m.: Dollhouse (2.5/4 HH rating/share, 4.26M viewers, 1.6/5 A18-49 rating/share).
Week-to-week numbers:
Households – 2.2/4 to 2.5/4 (+14%)
Viewers – 3.57M to 4.26M (+19%/+0.69M)
Adults 18-49 – 1.5/5 to 1.6/5 (+7%)
The CW finished in fifth place for the evening with a 1.0/2 household rating/share, 1.45 million viewers and a 0.6/2 rating/share among adults 18-49.
Last Week:
1.2/2 HH rating [#5]
1.71M viewers [#5]
0.8/3 A18-49 rating [#5]
- 8:00 p.m.: Everybody Hates Chris (1.0/2 HH rating/share, 1.46M viewers, 0.6/2 A18-49 rating).
Episode-to-episode numbers (2/6/2009):
Households – 0.9/2 to 1.0/2 (+11%)
Viewers – 1.36M to 1.46M (+7%/+0.10M)
Adults 18-49 – 0.5/2 to 0.6/2 (+20%)
- 8:30 p.m.: The Game (1.0/2 HH rating/share, 1.53M viewers, 0.6/2 A18-49 rating).
Episode-to-episode numbers (1/30/2009):
Households – 1.2/3 to 1.0/2 (-17%)
Viewers – 1.83M to 1.53M (-16%/-0.30M)
Adults 18-49 – 0.8/3 to 0.6/2 (-25%)
- 9:00 p.m.: America’s Next Top Model-REPEAT (1.0/2 HH rating/share, 1.40M viewers, 0.5/2 A18-49 rating).
Note: Network average numbers from the week prior are based on fast affiliate data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast affiliates. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “Ghost Whisperer” will be reported in next weeks report for Friday, March 20, 2009.
Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.
Sources: Fast Affiliate/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at Zap2It, PI Feedback, and TV by the Numbers.
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