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Broadcast TV Ratings for Monday, March 2, 2009 March 3, 2009 4:48 pm

Posted by Rosario T. Calabria in Nielsen TV Ratings, Television.
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There’s no doubt that one of the biggest surprises of the TV season is the performance of The Bachelor and no where is that more evident than in the ratings for last night.  The show’s season finale, it’s 13th, drew an impressive 15.46 million viewers and a 5.4 rating in the key A18-49.  Not only is that an episode-to-episode increase in the double-digits, but that’s an improvement over the franchise’s weakened 12th season finale in May of last year by an extraordinary 75% in viewers and 69% in A18-49 rating.

If that wasn’t amazing enough, the 10pm special, After the Final Rose (which effectively served as hour #3 due to the Bachelor’s uneasieness with his original choice) grew, drawing a record 17.47M viewers and a 6.7 A18-49 rating (that’s growth of 5% among viewers and 12% in A18-49 from hour two of The Bachelor finale).

Even though ABC had a dominant performance, there was still room for the night’s number two network, CBS.  The always consistent comedy and CSI: Miami line-up put the network placed second in households, viewers and adults 18-49.  Worth noting is that the season three premiere of Rules of Engagement saw only a slight loss of viewership (although its decline in A18-49 rating was slightly more concerning at low double-digits).

Fox finished in third with a special two-hour edition of 24.  I’d say the results were mixed. The show did well, but it still shed a few viewers from the week prior. Let’s put it this way, when ABC did their special ‘movie event’ type Brothers & Sisters episode on Sunday night, it resulted in a double-digit increase for the program.  So Fox no doubt were hoping for a slightly better performance.

Moving to NBC…boy, where to begin?  The network is just struggling on Monday night’s.  The once reliable and buzz-worthy series Heroes is a shadow of its former self.  It just barely managed to draw over 7 million viewers for the second week in the row, teetering on series lows, and lost more steam in the key A18-49 demo, posting a 3.2 rating (down 6%).  I think I’m going to go ahead and put together a feature on the show to be posted on the site later in the week.  The show’s incredible loss of viewership, and in such a short amount of time, simply can no longer be ignored.

Medium did better (in terms of overall viewership), but was hurt by direct competition with Bachelor, shedding more than 1 million viewers from the week prior.

The CW closed out the evening with barely viewed repeats of Gossip Girl and One Tree Hill.

Full ratings and breakdown’s, including week-to-week comparisons, etc., follow after the jump.

ABC finished in first place for the evening with a 10.6/16 household rating/share, 16.13 million viewers and a 5.8/14 rating/share among adults 18-49.

Last Week:

6.6/10 HH rating/share [#2]
viewers [#2]
3.6/9 A18-49 rating/share [#2]

  • 8:00 p.m.: The 13th season finale of The Bachelor (10.1/15 HH rating/share, 15.46M viewers, 5.4/13 A18-49 rating/share).

Episode-to-episode numbers (2/16/2009):

Households – 8.0/12 to 10.1/15 (+26%)
Viewers – 12.52M to 15.46M (+23.5%/+2.94M)
Adults 18-49 – 4.4/10 to 5.4/13 (+23%)

Season finale comparison (5/12/2008):

Households – 6.2/10 to 10.1/15 (+63%)
Viewers – 8.85M to 15.46M (+75%/+6.61M)
Adults 18-49 – 3.2/8 to 5.4/13 (+69%)

Last week’s numbers (The Bachelor: The Women Tell All):

Households – 7.2/11
Viewers – 10.93M
Adults 18-49 – 3.7/9

  • 10:00 p.m.: The Bachelor: After the Final Rose, Part I (11.6/18 HH rating/share, 17.47M viewers, 6.7/16 A18-49 rating/share).

Last week’s numbers (True Beauty):

Households – 4.9/8
Viewers – 7.43M
Adults 18-49 – 3.2/9

CBS followed in second place for the evening with a 7.8/12 household rating/share, 12.65 million viewers and a 4.1/10 rating/share among adults 18-49.

Last Week:

6.1/10 HH rating/share [#3]
viewers [#3]
A18-49 rating/share [#t3]

  • 8:00 p.m.: The Big Bang Theory (6.7/10 HH rating/share, 10.94M viewers, 3.9/10 A18-49 rating/share).

Episode-to-episode numbers (2/9/2009 – 9:33pm):

Households – 7.8/11 to 6.7/10 (-14%)
Viewers – 12.72M to 10.94M (-14%/-1.78M)
Adults 18-49 – 4.5/10 to 3.9/10 (-13%)

  • 8:30 p.m.: How I Met Your Mother (6.7/10 HH rating/share, 11.08M viewers, 4.2/10 A18-49 rating/share).

Episode-to-episode numbers (2/2/2009):

Households – 6.3/9 to 6.7/10 (+6%)
Viewers – 10.30M to 11.08M (+8%/+0.78M)
Adults 18-49 – 4.3/10 to 4.2/10 (-2%)

  • 9:00 p.m.: Two and a Half Men (9.3/13 HH rating/share, 15.42M viewers, 4.9/11 A18-49 rating/share).

Episode-to-episode numbers (2/9/2009):

Households – 9.2/13 to 9.3/13 (+1%)
Viewers – 15.00M to 15.42M (+3%/+0.42M)
Adults 18-49 – 4.8/11 to 4.9/11 (+2%)

  • 9:30 p.m.: The third season premiere of Rules of Engagement (7.3/11 HH rating/share, 11.86M viewers, 3.9/9 A18-49 rating/share).

Season premiere comparison (9/24/2007):

Households – 7.8/12 to 7.3/11 (-6%)
Viewers – 12.23M to 11.86M (-3%/-0.37M)
Adults 18-49 – 4.5/10 to 3.9/9 (-13%)

Last week’s numbers (The New Adventures of Old Christine):

Households – 5.4/8
Viewers – 8.70M
Adults 18-49 – 2.6/6

  • 10:00 p.m.: CSI: Miami (8.5/14 HH rating/share, 13.31M viewers, 3.8/9 A18-49 rating/share).

Episode-to-episode numbers (2/9/2009):

Households – 8.7/14 to 8.5/14 (-2%)
Viewers – 13.81M to 13.31M (-4%/-0.50M)
Adults 18-49 – 4.0/10 to 3.8/9 (-5%)

FOX finished in third place for the evening with a 6.5/9 household rating/share, 11.10 million viewers and a 3.3/8 rating/share among adults 18-49.

Last Week:

7.9/12 HH rating/share [#1]
viewers [#1]
A18-49 rating/share [#1]

  • 8:00 p.m.: A two-hour edition of 24 (6.5/10 HH rating/share, 11.10M viewers, 3.3/8 A18-49 rating/share).  Just to note, the show grew each half-hour, peaking in the second hour with 11.96M viewers and a 3.5 A18-49 rating from 9:30-10:00pm.

Week-to-week numbers:

Households – 6.9/10 to 6.5/10 (-6%)
Viewers – 11.68M to 11.10M (-5%/-0.58M)
Adults 18-49 – 3.8/9 to 3.3/8 (-13%)

Last week’s numbers (House):

Households – 8.9/14
Viewers – 14.86M
Adults – 5.5/15

NBC followed in fourth place for the evening with a 4.4/7 household rating/share, 6.97 million viewers and a 2.7/6 rating/share among adults 18-49.

Last Week:

4.6/7 HH rating [#4]
viewers [#4]
2.7/7 A18-49 rating [#t3]

  • 8:00 p.m.:  Chuck (4.0/6 HH rating/share, 6.59M viewers, 2.4/6 A18-49 rating/share).

Week-to-week numbers:

Households – 4.0/6 to 4.0/6 (n/c)
Viewers – 6.59M to 6.59M (n/c)
Adults 18-49 – 2.3/6 to 2.4/6 (+4%)

  • 9:00 p.m.: Heroes (4.5/6 HH rating/share, 7.04M viewers, 3.2/8 A18-49 rating/share).

Week-to-week numbers:

Households – 4.4/7 to 4.5/6 (+2%)
Viewers – 7.07M to 7.04M (-0%/-0.03M)
Adults 18-49 – 3.4/8 to 3.2/8 (-6%)

  • 10:00 p.m.: Medium (4.6/7 HH rating/share, 7.28M viewers, 2.5/6 A18-49 rating/share).

Week-to-week numbers:

Households – 5.4/9 to 4.6/7 (-15%)
Viewers – 8.43M to 7.28M (-14%/-1.15M)
Adults 18-49 – 2.6/7 to 2.5/6 (-4%)

The CW finished in fifth place for the evening with a 0.8/1 household rating/share, 1.06 million viewers and a 0.5/1 rating/share among adults 18-49.

Last Week:

0.9/1 HH rating [#5]
viewers [#5]
A18-49 rating [#5]

  • 8:00 p.m.: Gossip Girl-REPEAT (0.9/1 HH rating/share, 1.13M viewers, 0.5/1 A18-49 rating/share).
  • 9:00 p.m.: One Tree Hill-REPEAT (0.8/1 HH rating/share, 0.98M viewers, 0.4/1 A18-49 rating/share).


Note: Network average numbers from the week prior are based on fast affiliate data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast affiliate data. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “House” will be reported in next weeks report for Monday, March 9, 2009. Also keep in mind that because these are fast affiliate ratings, numbers may increase or decrease when the final nationals are released.

Sources: Fast Affiliate/Final National Ratings Data from Nielsen Media Research. For daily ratings results, check out Zap2It, PIFeedback and TVbytheNumbers.



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