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Broadcast TV Ratings for Monday, February 2, 2009 February 3, 2009 4:45 pm

Posted by Rosario T. Calabria in Broadcast TV Ratings, News, Nielsen TV Ratings, Television.


Despite heavy promotion during their telecast of the Super Bowl on Sunday night, NBC saw only a  minimal increase in viewership for its lineup, placing a disappointing fourth place for the evening. Both Chuck and Heroes improved by an average of 9% among viewers and 9.5% among adults 18-49.   Medium drew the largest audience for the network, but actually failed to match its season four premiere numbers (down 11% among viewers and 12% among adults 18-49).

As for the rest of the evening, CBS and FOX split first place, with CBS taking households and viewers with its amazingly strong comedy lineup and original episode of CSI: Miami and Fox taking Adults 18-49 (although the network did experience a weekly dip in both measures).

CBS had the most-watched show for the evening among households (a 10.2 rating for CSI: Miami) and viewers (16.52 million for Two and a Half Men) while the network tied with Fox for the night’s most watched show among adults 18-49 (Two and a Half Men had a 5.5 rating in the demo, tied with Fox’s House).

ABC meanwhile placed third, with another solid performance for The Bachelor (which continues to tick upward) and okay numbers for True Beauty.

And finally, after a one-week break, The CW’s Gossip Girl and One Tree Hill both returned on track with their most recent performance, but failed to break 2.3 and 2.6 million, respectively, resulting in a poor performance overall.  My full analysis follows after the jump.

CBS finished in first place for the evening with an 8.3/13 household rating/share and 13.27 million viewers, but was second among adults 18-49 with a 4.3/10 rating/share.

Last Week:

5.8/9 HH rating/share [#3]
9.27M viewers [#3]
3.0/7 A18-49 rating/share [#3]

  • 8:00 p.m.: The Big Bang Theory (6.7/10 HH rating/share, 10.89M viewers, 4.1/10 A18-49 rating/share) led off another consistent and strong CBS night.  The show was basically even from its last newly aired episode (down just 1% among viewers), while managing a slight gain among adults 18-49 (+2.5%).

Episode-to-episode numbers (1/19/2009):

Households – 6.4/9 to 6.7/10 (+5%)
Viewers – 11.03M to 10.89M (-1%/-0.14M)
Adults 18-49 – 4.0/10 to 4.1/10  (+2.5%)

  • 8:30 p.m.: How I Met Your Mother (6.2/9  HH rating/share, 10.18M viewers, 4.2/10 A18-49 rating/share) didn’t return as strong as its lead-in, but still managed to post very respectable numbers, and grew from its lead-in among adults 18-49 by a slight 2% despite a slight decrease of 6.5% among viewers.

Episode-to-episode numbers (1/19/2009):

Households – 6.2/9 to 6.2/9  (n/c)
Viewers – 10.69M to 10.18M (-5%/-0.51M)
Adults 18-49 – 4.5/11 to 4.2/10  (-7%)

  • 9:00 p.m.: Two and a Half Men (10.1/15 HH rating/share, 16.52 viewers, 5.5/12 A18-49 rating/share) continued CBS’s impressive evening, and was the night’s most watched show among viewers and adults 18-49 (tied with Fox’s House).  The show not only managed to post slight gains from its last newly aired episode (which posted already impressive numbers) but grew from its lead-in by 62% among viewers and 31% among adults 18-49.  As I said, impressive.

Episode-to-episode numbers (1/19/2009):

Households – 9.8/14 to 10.1/15 (+3%)
Viewers – 16.09M to 16.52M (+3%/+0.43M)
Adults 18-49 – 5.4/12 to 5.5/12  (+2%)

  • 9:30 p.m.: While improving upon its most recent airing, Worst Week (6.4/9 HH rating/share, 10.04M viewers, 3.1/7 A18-49 rating/share) was CBS’s weak link for the evening.  It’s very hard to criticize a show with more than 10 million viewers, but CBS is more than likely not satisfied with weak retention levels of 63% among households, 61% among viewers and just 56% among adults 18-49.

Episode-to-episode numbers (1/19/2009):

Households – 6.1/9 to 6.4/9  (+5%)
Viewers – 9.60M to 10.04M (+5%/+0.44M)
Adults 18-49 – 2.9/7 to 3.1/7  (+7%)

  • 10:00 p.m.: CSI: Miami (10.2/17 HH rating/share, 15.99M viewers, 4.4/11 A18-49 rating/share) perked right back up, posting significant double digit episode-to-episode gains and grew from its lead-in by a very impressive 59% among viewers and 42% among adults 18-49.

Episode-to-episode numbers (1/19/2009):

Households – 9.3/15 to 10.2/17  (+10%)
Viewers – 14.58M to 15.99M  (+10%/+1.41M)
Adults 18-49 – 3.8/10 to 4.4/11  (+16%)

FOX followed in second place for the evening with an 7.7/11 household rating/share and 13.02 million viewers, but managed a first place finish among adults 18-49 with a 4.6/11 rating/share.

Last Week:

8.2/12 HH rating/share [#1]
13.85M viewers [#1]
5.1/12 A18-49 rating/share [#1]

  • 8:00 p.m.: Judging by the performance of the other networks on the night, and looking at Fox’s numbers, starting with House (8.7/13  HH rating/share, 14.75M viewers, 5.5/13 A18-49 rating/share) which declined in the upper single digits over last week’s numbers, it’s likely that NBC gained (albeit slightly) at the expense of Fox.  Having said that though, House‘s still managed to tie for first for the evening among adults 18-49.

Week-to-week numbers (time-period debut):

Households – 9.3/14 to 8.7/13 (-6%)
Viewers – 15.69M to 14.75M (-6%/-0.94M)
Adults – 6.0/15 to 5.5/13 (-8%)

  • 9:00 p.m.: Like House, 24 (6.6/10HH rating/share, 11.28M viewers, 3.7/8 A18-49 rating/share) saw similar weekly declines, dropping to fourth in the time slot among adults 18-49 (below the 3.9 rating registered by NBC’s Heroes).

Week-to-week numbers:

Households – 7.1/10 to 6.6/10 (-7%)
Viewers – 12.22M to 11.28M (-8%/-0.94M)
Adults 18-49 – 4.3/10 to 3.7/8 (-14%)

ABC finished in third place for the evening with a 6.1/9 household rating/share, 9.60 million viewers and a 3.7/9 rating/share among adults 18-49.

Last Week:

6.2/9 HH rating/share [#2]
9.39M viewers [#2]
3.6/9 A18-49 rating/share [#2]

  • 8:00 p.m.: The Bachelor (6.9/10 HH rating/share, 10.99M viewers, 4.1/10 A18-49 rating/share) is really performing quite well for ABC.  Not only did the series premiere higher than last season’s installment, but ever since that premiere, it has gained on a week-to-week basis among households, viewers and adults 18-49.  That’s four straight weeks of gains (five if you include a season to season premiere comparison) and the show is up an impressive 19% among households, 26% or 2.25M among viewers and 32% among adults 18-49 from that those season premiere numbers (5.8/9 HH rating/share, 8.74M viewers, 3.1/8 A18-49 rating/share).

Week-to-week numbers:

Households – 6.8/10 to 6.9/10 (+1.5%)
Viewers – 10.57M to 10.99M (+4%/+0.42M)
Adults 18-49 – 4.0/10 to 4.1/10 (+2.5%)

  • 10:00 p.m.: Now if only True Beauty (4.5/7 HH rating/share, 6.82M viewers, 3.0/8 A18-49 rating/share) were more compatible.  The series posted mostly even numbers from the week prior (with only slight single digit declines among households and viewers and a slight increase among adults 18-49), but its retention levels, while not terrible, aren’t where they need to be: 65% among households, 62% among viewers and 73% among adults 18-49.  That retention level among adults 18-49 is actually not all that bad, but again, a better performance would be more preferred.

Week-to-week numbers:

Households – 4.7/8 to 4.5/7 (-4%)
Viewers – 6.95M to 6.82M (-2%/-0.13M)
Adults 18-49 – 2.9/7 to 3.0/8 (+3%)

NBC followed in fourth place for the evening with a 5.2/8 household rating/share, 8.44 million viewers and a 3.3/8 rating/share among adults 18-49.

Last Week:

4.1/7 HH rating [#4]
7.75M viewers [#4]
1.8/4 A18-49 rating [#4]

  • Alright, so NBC basically decided to exclusively promote their Monday lineup during Super Bowl XLIII (with some promotion of their Thursday night lineup) so how did it all turn out?  In simple terms: “meh”.
  • 8:00 p.m.:  Chuck (4.9/7 HH rating/share, 8.35M viewers, 3.0/7 A18-49 rating/share) started off NBC’s evening. After a nearly 2-month break, the show managed to post some note-worthy gains among viewers (+9% or .69M) and adults 18-49 (15%), but that’s really not all that impressive considering the show could only muster a fourth place finish among both measures (26% among among viewers and 30% away among adults 18-49).  Next week will be key.  That’s when we find out if the additional viewers decide to stick around.  By the way, it’s not all bad news, a 15% gain among adults 18-49 (and a 3.0 rating in general in that category) is certainly a good performance and if the show can maintain those levels, then I’d most definitely have to say that it’s worthy of renewal.

Episode-to-episode numbers (12/15/2008)

Households – 4.7/7 to 4.9/7 (+4%)
Viewers – 7.66M to 8.35M (+9%/+0.69M)
Adults 18-49 – 2.6/7 to 3.0/7 (+15%)

Last week’s numbers (Superstars of Dance):

Households – 4.3/6
Viewers – 6.80M
Adults 18-49 -1.6/4

  • 9:00 p.m.: The other recipient of the heavy Super Bowl advertising was Heroes (5.2/8 HH rating/share, 8.45M viewers, 3.9/9 A18-49 rating/share), and like it’s lead-in (actually a little less so) its gain was only just modest.  The series saw the most improvement among households (+8%), followed by viewers (+7%/+0.58M) and then disappointing among adults 18-49 (considering that this is the demo Advertisers crave–with a 5.5% bump).  But like I said with Chuck, if the show can manage these levels after weeks of hitting series lows, NBC will likely be satisfied.  The show isn’t where it use to be, both creatively and numbers-wise, but these are certainly renewal-worthy numbers (then again, NBC hasn’t even given a hint that the show is in trouble).  Let’s all hope that Fuller’s return to the show results in a better quality product being put on television, and the ratings, I’m sure, will follow.

Episode-to-episode numbers (12/15/2008 ):

Households – 4.8/7 to 5.2/8 (+8%)
Viewers – 7.87M to 8.45M (+7%/+0.58M)
Adults 18-49 – 3.7/9 to 3.9/9 (+5.5%)

  • 10:00 p.m.: The fifth season premiere of Medium (5.5/9 HH rating/share, 8.53M viewers, 2.9/7 A18-49 rating/share) rounded out NBC’s evening.  As I noted in my opening paragraph, the show was actually the network’s most-watched on the night, but still performed worse than its season four premiere more.  Then again, considering that premiere took place nearly 13 months ago, it’s kinda hard for me to fault the show’s double-digit losses and competitive demo numbers for the time slot.  Also, that season four premiere all those months back had the benefit of airing out of a much stronger lead-in. (On January 7, 2008, Medium led out of Deal or No Deal, which drew 10.75 million viewers and a 3.6/8 A18-49 rating/share). Plus, Medium managed to grow slightly from its Heroes lead-in.

Season premiere comparison (1/7/2008):

Households – 6.4/10 to 5.5/9 (-14%)
Viewers – 9.60M to 8.53M (-11%/-1.07M)
Adults 18-49 – 3.3/8 to 2.9/7 (-12%)

Last week’s numbers (The Last Templar, Part Two):

Households – 5.2/8
Viewers – 8.32M
Adults 18-49 -2.0/5

The CW finished in fifth place for the evening with a 1.7/3 household rating/share, 2.43 million viewers and a 1.2/3 rating/share among adults 18-49.

Last Week:

1.0/2 HH rating [#5]
1.52M viewers [#5]
0.7/2 A18-49 rating [#5]

  • 8:00 p.m.: Gossip Girl (1.7/2 HH rating/share, 2.27M viewers, 1.1/3 A18-49 rating/share) grew slightly from its most recent airing two weeks ago, but is really struggling with the added competition of Fox’s House and now NBC’s Chuck, to a lesser extent.  Add in the ABC Family original series The Secret Life of the American Teenager which moved into this same time slot (last week’s episode drew 3.10 million) and The CW has a big problem on their hands.

Episode-to-episode numbers (1/19/2009):

Households – 1.6/2 to1.7/2 (+6%)
Viewers – 2.22M to 2.27M (+2%/+0.05M)
Adults 18-49 – 1.0/3 to 1.1./3 (+10%)

  • 9:00 p.m.: One Tree Hill (1.8/3 HH rating/share, 2.60M viewers, 1.3/3 A18-49 rating/share), was the model of consistency apparently, drawing identical ratings (in these fast affiliate numbers at least) from last weeks numbers.  Like Gossip Girl, the show should be performing much better (at least in the 3 million range), but you have to give it credit for managing growth of 14.5% among viewers and 18% among adults 18-49 from its lead-in.

Episode-to-episode numbers (1/19/2009):

Households – 1.8/3 to 1.8/3 (n/c)
Viewers – 2.60M to 2.60M (n/c)
Adults 18-49 – 1.3/3 to 1.3/3 (n/c)


Note: Network average numbers from the week prior are based on fast affiliate data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast affiliate data. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “Two and a Half Men” will be reported in next weeks report for Monday, February 9, 2009.

Also keep in mind that because these are fast affiliate ratings, numbers may increase or decrease when the final nationals are released.

Sources: Fast Affiliate/Final National Ratings Data from Nielsen Media Research. For daily ratings results, check out Zap2It, PIFeedback and TVbytheNumbers.



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