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Broadcast TV Ratings for Sunday, October 26, 2008 October 27, 2008 4:55 pm

Posted by Rosario T. Calabria in Broadcast TV Ratings, News, Nielsen TV Ratings, Television.
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FOX finished in first place for the evening with a 9.6/15 household rating/share, 15.30 million viewers and a 5.2/13 rating/share among adults 18-49.

  • Last Week:
    • 3.9/6 HH Rating/Share [#4]
    • 6.65M Viewers [#4]
    • 3.2/8 A18-49 Rating [#3]
  • Note: Due to the NFL overrun, the following numbers, for FOX only, are based on the final national numbers.
  • 4:22 p.m.: FOX NFL Sunday (13.8/27 HH rating/share, 22.30M viewers, 8.1/27 A18-49 rating/share).
    • Episode-to-episode numbers (10/12/2008 – 4-7:48pm):
      • Households – 14.7/30 to 13.8/27
      • Viewers – 23.64M to 22.30M
      • Adults 18-49 – 8.9/32 to 8.1/27
    • Last week’s numbers (The Simpsons – 7:59-8:30pm):
      • Households – 4.7/7
      • Viewers – 8.16M
      • Adults 18-49 – 3.9/10
  • 7:35 p.m.: The OT (8.2/14 HH rating/share, 13.28M viewers, 5.0/15 A18-49 rating/share).
    • Episode-to-episode numbers (10/12/2008 – 7:48-8:07pm):
      • Households – 9.0/15 to 8.2/14
      • Viewers – 14.23M to 13.28M
      • Adults 18-49 – 5.4/16 to 5.0/15
    • Last week’s numbers (King of the Hill – 8:30-9pm):
      • Households – 4.2/6
      • Viewers – 7.40M
      • Adults 18-49 – 3.5/8
  • 8:06 p.m.: FOX MLB World Series Game 4: Pregame (8.0/13 HH rating/share, 13.06M viewers, 4.4/12 A18-49 rating/share).
    • Game-to-game numbers (10/25/2008 – Game 3):
      • Households – 3.3/6 to 8.0/13
      • Viewers – 5.28M to 13.06M
      • Adults 18-49 – 1.5/5 to 4.4/12
    • Last week’s numbers (Family Guy – 9-9:30pm):
      • Households – 5.1/8
      • Viewers – 9.01M
      • Adults 18-49 – 4.7/10
  • 8:27 p.m.: FOX MLB World Series Game 4: Tampa Bay Rays at Philadelphia Philies (9.3/15 HH rating/share, 15.48M viewers, 5.1/13 A18-49 rating/share).
    • Game-to-game numbers (10/25/2008 – Game 3):
      • Households – 6.1/13 to 9.3/15
      • Viewers – 9.84M to 15.48M
      • Adults 18-49 – 3.2/11 to 5.1/13
    • Last week’s numbers (American Dad – 9:30-10pm):
      • Households – 3.9/6
      • Viewers – 6.63M
      • Adults 18-49 – 3.3/7

ABC followed in second place for the evening with a 7.3/11 household rating/share, 11.60 million viewers and a 3.9/10 rating/share among adults 18-49.

  • Last Week:
    • 6.9/11 HH Rating/Share [#2]
    • 11.06M Viewers [#2]
    • 3.7/9 A18-49 Rating [#t1]
  • 7:00 p.m.: America’s Funniest Home Videos (5.1/8 HH rating/share, 8.53M viewers, 2.4/7 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 4.6/8 to 5.1/8
      • Viewers – 7.80M to 8.53M
      • Adults 18-49 – 2.0/6 to 2.4/7
  • 8:00 p.m.: Extreme Makeover: Home Edition (7.3/11 HH rating/share, 12.15M viewers, 3.9/10 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 6.5/10 to 7.3/11
      • Viewers – 10.91M to 12.15M
      • Adults 18-49 – 3.6/9 to 3.9/10
  • 9:00 p.m.: Desperate Housewives (10.0/15 HH rating/share, 15.62M viewers, 5.7/13 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 9.7/14 to 10.0/15
      • Viewers – 15.49M to 15.62M
      • Adults 18-49 – 5.7/13 to 5.7/13
  • 10:00 (10:01) p.m.: Brothers & Sisters (6.8/11 HH rating/share, 10.11M viewers, 3.5/9 A18-49 rating/share) closed out the evening for ABC.
    • Week-to-week numbers:
      • Households – 6.6/11 to 6.8/11
      • Viewers – 9.82M to 10.11M
      • Adults 18-49 – 3.4/8 to 3.5/9

CBS finished in third place for the evening with a 6.9/11 household rating/share, 10.83 million viewers and 2.6/7 rating/share among adults 18-49.

  • Last Week
    • 8.6/14 HH Rating/Share [#1]
    • 13.45M Viewers [#1]
    • 3.7/9 A18-49 Rating [#t1]
  • 7:00 p.m.: 60 Minutes (8.3/14 HH rating/share, 12.52M viewers, 2.2/6 A18-49 rating/share).
    • Week-to-week numbers (7:45-8:45pm):
      • Households – 9.4/15 to 8.3/14
      • Viewers – 14.53M to 12.52M
      • Adults 18-49 – 3.3/9 to 2.2/6
    • Last week’s numbers (CBS NFL Sunday – 4:15-7:45pm):
      • Households – 14.2/29
      • Viewers – 23.22M
      • Adults 18-49 – 8.4/29
  • 8:00 p.m.: The Amazing Race (5.8/9 HH rating/share, 9.71M viewers, 2.9/7 A18-49 rating/share).
    • Week-to-week numbers (8:45-9:45pm):
      • Households – 6.4/10 to 5.8/9
      • Viewers – 10.29M to 9.71M
      • Adults 18-49 – 3.1/7 to 2.9/7
  • 9:00 p.m.: Cold Case (7.6/11 HH rating/share, 11.99M viewers, 2.7/6 A18-49 rating/share).
    • Week-to-week numbers (9:45-10:45pm):
      • Households – 7.4/11 to 7.6/11
      • Viewers – 11.29M to 11.99M
      • Adults 18-49 – 2.7/6 to 2.7/6
  • 10:00 p.m.: The Unit (5.8/9 HH rating/share, 9.10M viewers, 2.5/6 A18-49 rating/share).
    • Week-to-week numbers (10:45-11:45pm):
      • Households – 5.4/10 to 5.8/9
      • Viewers – 8.28M to 9.10M
      • Adults 18-49 – 2.3/6 to 2.5/6

NBC followed in fourth place for the evening with a 2.5/4, household/rating share, 3.87 million viewers and a 1.6/4 rating/share among adults 18-49.

  • Last Week:
    • 4.8/8 HH Rating/Share [#3]
    • 7.93M Viewers [#3]
    • 3.0/7 A18-49 Rating [#4]
  • Note: HH rating/share numbers for some programs on NBC was not available for this evening.
  • 7:00-8:00 p.m: Football Night in America (1.8/3 HH rating/share, 2.55M viewers, 0.8/2 A18-49 rating/share).
    • Last week’s numbers (Football Night in America – 7:30-8pm):
      • Households – 2.6/5
      • Viewers – 4.23M
      • Adults 18-49 – 1.6/5
  • 8:00-10:30 p.m: A repeat of the film 40-Year-Old Virgin (4.23M viewers, 1.9/5 A18-49 rating/share).
  • 10:30 p.m: A repeat of The Office (3.24M viewers, 1.4/4 A18-49 rating/share) closed out the evening for NBC.
    • Last week’s numbers (NBC Sunday Night Football: Seattle Seahawks at Tampa Bay Buccaneers8:15-11:02pm):
      • Households – 6.3/10
      • Viewers – 10.01M
      • Adults 18-49 – 3.9/9

The CW was left in fifth place with a 0.5/1 household rating/share, 0.72 million viewers and a 0.3/1 rating/share among adults 18-49.

  • Last Week:
    • 0.5/1 HH Rating/Share [#5]
    • 0.69M Viewers [#5]
    • 0.2/1 A18-49 Rating [#5]
  • Note: HH rating/share numbers for some programs on The CW was not available for this evening.
  • 7:00 p.m.: In Harms Way (643,000 viewers, 0.3/1 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 0.4/1 to x.x/x
      • Viewers – 0.62M to 0.64M
      • Adults 18-49 – 0.2/1 to 0.3/1
  • 8:00 p.m.: Valentine (846,000 viewers, 0.3/1 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 0.5/1 to x.x/x
      • Viewers – 0.74M to 0.85M
      • Adults 18-49 – 0.2/1 to 0.3/1
  • 9:00 p.m.: Easy Money (0.4/1 HH rating/share, 667,000, 0.2/1 A18-49 rating/share) ended the evening for The CW.
    • Week-to-week numbers:
      • Households – 0.5/1 to 0.4/1
      • Viewers – 0.71M to 0.67M
      • Adults 18-49 – 0.2/0 to 0.2/1
GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “Desperate Housewives” will be reported in next weeks report for Sunday, November 2, 2008. Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at PIFeedback and Zap2It.

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