Broadcast TV Ratings for Sunday, January 20, 2008

Broadcast TV Ratings for Sunday, January 20, 2008 January 21, 2008 4:52 pm

Posted by Rosario T. Calabria in Broadcast TV Ratings, News, Nielsen TV Ratings, Television.
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With nearly 50 million viewers (yes, you read that right, 50 million) Fox’s coverage of the NFC Championship Game between the Giants and Packers dominated the television landscape last night.

Fox finished in first place for the evening with a 26.3/39 household rating/share, 48.58 million viewers and a 18.6/40 rating/share among adults 18-49.

Last Week:

13.0/19 HH Rating/Share [#1]

21.86M Viewers [#1]

9.0/21 A18-49 Rating [#1]

Because of the live-sporting event, the following numbers, for Fox only, are based on the final national numbers. As you can see, the finals showed an increase of over 5 million viewers and +10% among adults 18-49. Pretty impressive.
6:00 p.m.: The NFC Championship Game: NY Giants vs. Green Bay Packers (29.0/43 HH rating/share, 53.94M viewers, 20.6/46 A18-49 rating/share).
10:16-10:51 p.m.: The NFC Championship Postgame (13.1/21 HH rating/share, 23.10M viewers, 9.4/22 A18-49 rating/share).
- Last week’s numbers (NFC Divisional Playoffs: NY Giants at Dallas Cowboys – 4:30-7:54):
  - Households – 23.6/40
  - Viewers – 40.06M
  - Adults 18-49 – 15.1/43
- Last week’s numbers (NFC Divisional Playoffs Postgame: NY Giants at Dallas Cowboys – 7:54-8:00):
  - Households – 18.8/29
  - Viewers – 32.51M
  - Adults 18-49 – 13.1/32
- Last week’s numbers (Terminator: The Sarah Connor Chronicles – series premiere – 8:00):
  - Households – 11.1/16
  - Viewers – 18.36M
  - Adults 18-49 – 7.7/18
- Last week’s numbers (Family Guy – 9:00):
  - Households – 6.9/10
  - Viewers – 11.33M
  - Adults 18-49 – 5.5/12
- Last week’s numbers (American Dad – 9:30):
  - Households – 5.3/8
  - Viewers – 8.62M
  - Adults 18-49 – 4.2/9

CBS followed in second place for the evening with an 5.2/8 household rating/share, but was third among both viewers (7.88 million) and adults 18-49 (2.0/4 rating/share).

Last Week

8.0/12 HH Rating/Share [#2]

13.16M Viewers [#2]

3.1/7 A18-49 Rating [#3]

7:00 p.m.: CBS News Presents: Global Warming, The Melting Ice Caps (5.3/8 HH rating/share, 7.70M viewers, 1.8/4 A18-49 rating/share).
- Last week’s numbers (60 Minutes):
  - Households – 6.3/10
  - Viewers – 9.54M
  - Adults 18-49 – 1.8/4
8:00 p.m.: The season 12 finale of The Amazing Race (5.8/9 HH rating/share, 9.67M viewers, 3.0/7 A18-49 rating/share).
- Season finale comparison (May 6, 2007 – season 11 finale):
  - Households – 6.1/10 to 5.8/9
  - Viewers – 10.31M to 9.67M
  - Adults 18-49 – 3.3/9 to 3.0/7
- Week-to-week numbers:
  - Households – 6.8/10 to 5.8/9
  - Viewers – 11.65M to M
  - Adults 18-49 – 3.8/9 to
9:00 p.m.: A repeat of Cold Case (4.7/7 HH rating/share, 6.77M viewers, 1.6/3 A18-49 rating/share).
- Last week’s numbers (Comanche Moon: Part 1 – 9:00-11:00):
  - Households – 9.4/14
  - Viewers – 15.80M
  - Adults 18-49 – 3.3/8
10:00 p.m.: And a repeat of Shark (5.1/8 HH rating/share, 7.38M viewers, 1.5/4 A18-49 rating/share).

ABC finished in third place for the evening with a 4.8/7 household rating/share, but was a stronger second place among both viewers (7.94 million) and adults 18-49 (2.8/6 rating/share).

Last Week:

6.6/10 HH Rating/Share [#3]

10.79M Viewers [#3]

3.9/9 A18-49 Rating [#2]

7:00 p.m.: A repeat of America’s Funniest Home Videos (3.5/5 HH rating/share, 5.98M viewers, 1.6/4 A18-49 rating/share).
- Last week’s numbers (America’s Funniest Home Videos):
  - Households – 4.3/7
  - Viewers – 7.46M
  - Adults 18-49 – 2.2/5
8:00 p.m.: A two-hour edition of Extreme Makeover: Home Edition (6.2/9 HH rating/share, 10.42M viewers, 3.8/8 A18-49 rating/share).
- Week-to-week numbers (9:00-10:00):
  - Households – 8.3/12 to 6.2/9
  - Viewers – 14.00M to 10.42M
  - Adults 18-49 – 5.6/12 to 3.8/8
10:00 p.m.: And a repeat of Brothers & Sisters (3.2/5 HH rating/share, 4.92M viewers, 1.9/4 A18-49 rating/share) ended the evening for ABC.
- Last week’s numbers (Brothers & Sisters):
  - Households – 7.4/12
  - Viewers – 10.90M
  - Adults 18-49 – 4.2/10

NBC followed in fourth place for the evening with a 3.1/5 household rating/share, 4.51 million viewers and a 1.2/3 rating/share among adults 18-49.

Last Week:

3.2/5 HH Rating/Share [#4]

4.75M Viewers [#4]

1.4/3 A18-49 Rating [#4]

7:00 p.m.: A two-hour edition of Dateline NBC (3.4/5 HH rating/share, 4.89M viewers, 1.2/3 A18-49 rating/share).
- Last week’s numbers (Dateline: Going for the Gold):
  - Households – 3.0/5
  - Viewers – 4.41M
  - Adults 18-49 – 1.1/3
9:00 p.m.: A repeat of the theatrical film Runaway Bride (2.8/4 HH rating/share, 4.08M viewers, 1.2/3 A18-49 rating/share).
- Last week’s numbers (Golden Globes Press Conference – 9:00-10:00)
  - Households – 4.1/6
  - Viewers – 6.04M
  - Adults 18-49 – 1.7/4

The CW was left in fifth place with a 0.5/1 household rating/share, 0.69 million viewers and a 0.2/0 rating/share among adults 18-49.

Last Week:

0.7/1 HH Rating/Share [#5]

1.03M Viewers [#5]

0.4/1 A18-49 Rating [#5]

7:00 & 7:30 p.m.: CW Now (0.4/1 HH rating/share, 521,000 viewers, 0.2/0 A18-49 rating/share) was followed by a repeat of Aliens in America (0.4/1 HH rating/share, 462,000 viewers, 0.1/0 A18-49 rating/share).
- Week-to-week numbers (CW Now):
  - Households – 0.5/1 to 0.4/1
  - Viewers – 0.65M to 0.52M
  - Adults 18-49 – 0.3/1 to 0.2/0
8:00 p.m.: A new episode of Life is Wild (0.6/1 HH rating/share, 799,000 viewers, 0.2/0 A18-49 rating/share).
- Episode-to-episode numbers (Life is Wild – January 6):
  - Households – 0.6/1 to 0.6/1
  - Viewers – 0.85M to 0.80M
  - Adults 18-49 – 0.3/1 to 0.2/0
9:00 p.m.: And that was followed by another repeat of Crowned: The Mother of All Pageants (0.5/1 HH rating/share, 774,000 viewers, 0.2/0 A18-49 rating/share).

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “NFC Championship Game: New York Giants at Green Bay Packers” will be reported in next weeks report for Sunday, January 27, 2008.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback

Comments»

1. matt - January 21, 2008 5:56 pm: anybody else thinking that the cw should have stayed as the WB and UPN?
2. Russ T.C. - January 22, 2008 1:12 am: It’s not looking good, matt.

Looking at the recent ratings results for The CW, it’s understandable why someone would question why Warner Bros. and CBS combined the two networks. They had a few strong properties (Top Model, Smallville, Supernatural, their comedy block, Smackdown), but the networks ratings have continued to decline. It’s a network that continually gets beaten by Univision and in recent weeks has even lost out to MyNetworkTV on certain days of the week.

Focusing on a niche group (W18-34) in a small audience (A18-34) doesn’t seem like smart business decision. If you want to be a national network, you have to branch out and appeal to everyone.

Getting back to your question, no I don’t think the two prior networks should have stayed together. Neither was profitable (UPN was in a slightly stronger position), and something had to be done. The idea of merging the two networks was a good one, but the execution of that merger has been very poor.

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