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Broadcast TV Ratings for Sunday, January 6, 2008 January 7, 2008 4:30 pm

Posted by Rosario T. Calabria in Broadcast TV Ratings, News, Nielsen TV Ratings, Television.
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Thanks to the networks coverage of the AFC Wildcard Playoff matchup between the Tennessee Titans and the San Diego Chargers, CBS came away with an easy victory for the evening.

CBS finished in first place for the evening with a 9.8/16 household rating/share and 15.35 million viewers, and was tied for first among adults 18-49 with a 4.5/11 rating/share.

  • Last Week
    • 6.2/10 HH Rating/Share [#2]
    • 10.01M Viewers [#2]
    • 2.5/7 A18-49 Rating [#3]
  • Because of the NFL game running into primetime, the following numbers, for CBS only, are the final nationals.
  • 4:30 p.m.: AFC Wildcard Playoff: Tennessee at San Diego (16.7/30 HH rating/share, 26.63M viewers, 9.7/30 A18-49 rating/share).
    • Last week’s numbers (7:00-7:40 – NFL Overrun):
      • Households – 8.1/15
      • Viewers – 12.80M
      • Adults 18-49 – 4.4/14
  • 7:37 p.m.: AFC Wildcard Playoff: Postgame (13.5/22 HH rating/share, 21.37M viewers, 7.3/19 A18-49 rating/share).
  • 7:43 p.m.: 60 Minutes (11.6/18 HH rating/share, 18.25M viewers, 4.7/12 A18-49 rating/share).
    • Week-to-week numbers (7:40-8:40):
      • Households – 7.7/13 to 11.6/18
      • Viewers – 12.39M to 18.25M
      • Adults 18-49 – 2.6/7 to 4.7/12
  • 8:43 p.m.: The Amazing Race (7.3/11 HH rating/share, 11.99M viewers, 3.9/9 A18-49 rating/share).
    • Week-to-week numbers (8:40-9:40):
      • Households – 5.9/9 to 7.3/11
      • Viewers – 9.69M to 11.99M
      • Adults 18-49 – 2.9/7 to 3.9/9
  • 9:43 p.m.: Cold Case (7.2/11 HH rating/share, 10.96M viewers, 2.6/6 A18-49 rating/share).
    • Episode-to-episode numbers (9:25-10:25 – December 9, 2007):
      • Households – 7.6/11 to 7.2/11
      • Viewers – 11.57M to 10.96M
      • Adults 18-49 – 3.1/7 to 2.6/6
  • 10:43 p.m.: A repeat of Shark (5.6/10 HH rating/share, 8.00M viewers, 2.0/6 A18-49 rating/share).

ABC followed in second place for the evening with a 7.8/12 household rating/share and 12.85 million viewers, but managed a tie for first place among adults 18-49 with a 4.5/11 rating/share.

  • Last Week:
    • 4.6/8 HH Rating/Share [#4]
    • 7.66M Viewers [#4]
    • 2.0/5 A18-49 Rating [#4]
  • 7:00 p.m.: America’s Funniest Home Videos (4.8/8 HH rating/share, 8.25M viewers, 2.4/6 A18-49 rating/share).
    • Episode-to-episode numbers (December 16, 2007):
      • Households – 5.0/8 to 4.8/8
      • Viewers – 8.48M to 8.25M
      • Adults 18-49 – 2.6/7 to 2.4/6
  • 8:00 p.m.: Extreme Makeover: Home Edition (7.3/11 HH rating/share, 12.66M viewers, 4.7/11 A18-49 rating/share).
    • Episode-to-episode numbers (December 16, 2007):
      • Households – 7.0/11 to 7.3/11
      • Viewers – 11.53M to 12.66M
      • Adults 18-49 – 4.0/10 to 4.7/11
  • 9:00 p.m.: Desperate Housewives (12.1/18 HH rating/share, 19.77M viewers, 7.2/16 A18-49 rating/share).
    • Episode-to-episode numbers (December 2, 2007):
      • Households – 12.6/18 to 12.1/18
      • Viewers – 20.65M to 19.77M
      • Adults 18-49 – 7.8/17 to 7.2/16
  • 10:00 p.m.: The series premiere of Cashmere Mafia (7.1/12 HH rating/share, 10.72M viewers, 3.8/9 A18-49 rating/share).

NBC finished in third place for the evening with a 6.5/10 household rating/share, 11.23 million viewers and a 4.4/11 rating/share among adults 18-49.

  • Last Week:
    • 7.2/12 HH Rating/Share [#1]
    • 11.54M Viewers [#1]
    • 4.2/11 A18-49 Rating [#1]
  • 7:00 p.m.: A special two-hour edition of Deal or No Deal (6.3/9 HH rating/share, 10.41M viewers, 3.0/7 A18-49 rating/share).
    • Last week’s numbers (7:30-8:16 – Football Night in America):
      • Households – 3.9/6
      • Viewers – 4.60M
      • Adults 18-49 – 2.3/6
    • Last week’s numbers (8:16-11:17 – NBC Sunday Night Football: Tennessee Titans at Indianapolis Colts):
      • Households – 9.7/16
      • Viewers – 15.80M
      • Adults 18-49 – 5.9/15
  • 9:00 p.m.: And that was followed by the two-hour series premiere of American Gladiators (6.7/10 HH rating/share, 12.04M viewers, 5.9/14 A18-49 rating/share).

Fox followed in fourth place for the evening with a 3.5/6 household rating/share, 5.79 million viewers and a 2.7/6 rating/share among adults 18-49.

  • Last Week:
    • 4.7/8 HH Rating/Share [#3]
    • 7.77M Viewers [#3]
    • 3.4/9 A18-49 Rating [#2]
  • 7:00 & 7:30 p.m.: Back-to-back repeats of American Dad (2.5/3 HH rating/share, 4.10M viewers, 1.9/5 A18-49 rating/share).
    • Last week’s numbers (7:00 – NFL Overrun):
      • Households – 13.2/25
      • Viewers – 21.58M
      • Adults 18-49 – 7.8/26
    • Last week’s numbers (7:28 – The OT):
      • Households – 5.7/10
      • Viewers – 8.79M
      • Adults 18-49 – 3.5/10
  • 8:00 & 8:30 p.m.: A new episode of The Simpsons (4.8/7 HH rating/share, 8.15M viewers, 3.9/9 A18-49 rating/share) was followed by a new King of the Hill (4.2/6 HH rating/share, 7.04M viewers, 3.3/8 A18-49 rating/share).
    • Episode-to-episode numbers (The Simpsons – December 16, 2007):
      • Households – 5.7/9 to 4.8/7
      • Viewers – 9.54M to 8.15M
      • Adults 18-49 – 4.5/11 to 3.9/9
    • Episode-to-episode numbers (King of the Hill – December 16, 2007):
      • Households – 4.5/7 to 4.2/6
      • Viewers – 7.42M to 7.04M
      • Adults 18-49 – 3.5/9 to 3.3/8
  • 9:00 & 9:30 p.m.: A repeat of Family Guy (3.8/6 HH rating/share, 6.15M viewers, 2.9/7 A18-49 rating/share) was followed by a new American Dad (3.3/5 HH rating/share, 5.19M viewers, 2.4/5 A18-49 rating/share).
    • Episode-to-episode numbers – December 16, 2007):
      • Households – 4.3/7 to 3.3/5
      • Viewers – 6.96M to 5.19M
      • Adults 18-49 – 3.3/8 to 2.4/5

The CW was left in fifth place with a 0.6/1 household rating/share, 0.79 million viewers and a 0.3/1 rating/share among adults 18-49.

  • Last Week:
    • 0.6/1 HH Rating/Share [#5]
    • 0.83M Viewers [#5]
    • 0.3/1 A18-49 Rating [#5]
  • 7:00 & 7:30 p.m.: CW Now (0.5/1 HH rating/share, 645,000 viewers, 0.2/1 A18-49 rating/share) was followed by a repeat of Aliens in America (0.5/1 HH rating/share, 679,000 viewers, 0.2/1 A18-49 rating/share).
    • Week-to-week numbers (CW Now):
      • Households – 0.6/1 to 0.5/1
      • Viewers – 0.71M to 0.64M
      • Adults 18-49 – 0.3/1 to 0.2/1
  • 8:00 p.m.: A new Life is Wild (0.6/1 HH rating/share, 847,000 viewers, 0.3/1 A18-49 rating/share).
    • Episode-to-episode numbers (December 9, 2007):
      • Households – 0.8/1 to 0.6/1
      • Viewers – 1.11M to 0.85M
      • Adults 18-49 – 0.4/1 to 0.3/1
  • 9:00 p.m.: And that was followed by a repeat of Crowned: Mother of All Pageants (0.6/1 HH rating/share, 860,000 viewers, 0.3/1 A18-49 rating/share).
GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “American Gladiators” will be reported in next weeks report for Sunday, January 13, 2008.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback

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