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ESPN Grabs Rights to First Two Rounds of Masters October 10, 2007 2:59 pm

Posted by Rosario T. Calabria in Cable TV, ESPN, Golf, News, Sports, Television.

ESPN has secured exclusive rights to broadcast the first two rounds of Golf’s The Masters Tournament beginning April 2008.

With this new deal ends USA Network’s two-decade run of broadcasting the event. CBS will continue to air the event’s final events. Go-to man Mike Tirico will host ESPN’s telecasts of the event, which will air on ESPN and ESPN HD live from 4:00-7:00 p.m. each day, with replays in primetime each night from 8:00-11:00 p.m.

ESPN Deportes will also carry live coverage of the event.

“For sports fans, the Masters represents a hallowed rite of spring, with its rich tradition and indelible imagery,” said ESPN President George Bodenheimer. “We are honored by the opportunity to work with the Tournament to help it achieve its goal of growing the game of golf around the world.”

It’s unclear how long the Masters will run on ESPN, as both sides were mum on the details, with both sides choosing to focus on the rights to the 2008 tournament. In the past though Augusta has stuck to one-year TV deals.

Source: ESPN



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