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New Animated “Transformers” Series June 28, 2007 4:21 pm

Posted by Rosario T. Calabria in Cartoon Network, News, Television, Transformers: Animated.

The Hollywood Reporter is reporting that Cartoon Network and Hasbro Inc. are teaming up to co-produce a new animated Transformers series.  The show will premiere in January with the two companies hoping to build on the momentum from the films release this July, and then the expected DVD release this fall.


The series will mark the eighth occasion in total, since 1984, that the property has been taken to television (three of those times on Cartoon Network).  It’ll also mark the first time that Hasbro is co-producing.  In the past Japanese toy and production partner, Takara shared producing credits with the network running the show.


Cartoon Network and Hasbro executives are quick to point out that the new series, currently titled Transformers Animated, will be significantly different from the others, as the series will incorporate humor and never-before-seen characters in addition to a new premise which will see the Autobots fight evil humans in Superhero fashion.

“We’ve used the basic Transformers and characters as a springboard, but then we’re pretty much reimagining the whole thing,” said Bob Higgins, senior vp programming and development at Cartoon Network. “What we’re doing with it is basically turning it into a superheroes story. We’re really excited that we’re able to take this decades-old property and hopefully turn it into something that kids haven’t seen or expected from a Transformers series before.”


Current plans are to produce 26 half-hour episodes along with a 90-minute special that will serve as the series premiere.


Hasbro is also in the process of creating a toy line based on the series which will launch in March.


Source: The Hollywood Reporter



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