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300 Breaks IMAX Records March 13, 2007 11:59 pm

Posted by Rosario T. Calabria in 300, 300: The IMAX Experience, Box Office, IMAX, Movies, News.

The IMAX version of 300 hit a new record, contributing $3.6M of the total $70.89M take.

3oo: The IMAX Experience played in 62 domestic IMAX theaters, which comes out to a more than $58,000 average per theater, also a record.

From the IMAX Corporation Press Release:

“We are beyond excited about the way moviegoers are responding to this incredible film,” said Dan Fellman, President of Domestic Distribution at Warner Bros. Pictures. “The IMAX Experience® offers audiences an ultra-exciting way to take in the thrills of the battle of Thermopylae, and we look forward to more crowds filling theatres in the coming weeks.”

“‘300’s’ initial box office performance demonstrates that visually stunning and exciting films continue to draw commercial audiences to IMAX theatres,” said IMAX Co-Chairmen and Co-CEOs Richard L. Gelfond and Bradley J. Wechsler. “We’ve had a long and successful relationship with Warner Bros. Pictures, we are pleased to have an extraordinary film like ‘300’ in the March slot of our 2007 film slate, and we hope the film continues to be a significant draw for the IMAX theatre network in the months ahead.”

“Zack Snyder’s amazing vision of Frank Miller’s graphic novel has transported IMAX audiences directly into the excitement of ‘300,’” added Greg Foster, Chairman and President of IMAX Filmed Entertainment. “Our partnership with Warner Bros. Pictures and our teams’ joint marketing and distribution efforts have resulted in more audiences wanting to experience the ‘300’ fever in IMAX’s immersive format, and based on what we’re hearing from our theatres and the opening weekend results, word of mouth about this fantastic film is spreading quickly.”

Source: [IMAX Corporation Press Release]



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