Broadcast TV Ratings for Thursday, January 4, 2007

Broadcast TV Ratings for Thursday, January 4, 2007 January 5, 2007 1:30 pm

Posted by Rosario T. Calabria in Broadcast TV Ratings, News, Nielsen Ratings, Television.
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CBS easily handles the competition on the strength of a returning ‘CSI’, which was the nights highest rated and most watched program. Returning NBC comedies fare well.

CBS finished in first place for the evening with an 11.2/17 household rating and 17.91 million total viewers. Among adults 18-49, the Eye earned a 5.2/13 rating, also good enough for first place.

Last Week:

7.3/12 HH rating [#1]

11.20M viewers [#1]

2.9/8 A18-49 rating [#1]

8:00 PM: CBS opened the evening with a repeat of CSI: Crime Scene Investigation (8.6/13 HH rating, 13.31M viewers, 3.5/9 A18-49 rating) which faced competition that was all new, but still managed to win the hour among households and total viewers. Among adults 18-49 though it came in third behind NBC’s My Name is Earl & The Office and Ugly Betty.
9:00 PM: That led into a new episode of CSI: Crime Scene Investigation (15.8/24 HH rating, 25.91M viewers, 8.3/20 A18-49 rating), which was heavily advertised due to the upcoming four-week absense that star William Peterson will be taking. The hour easily defeated its competition among all main categories and was the nights highest rated and most watched program. CSI also posted nice gains from where it left off four weeks ago (2.66M viewers, 11% among households and 6% among adults 18-49).
- Episode-to-episode numbers (12/7/2006):
  - Households – 14.2/21 to 15.8/24
  - Viewers – 23.25M to 25.91M
  - A18-49 – 7.8/19 to 8.3/20
10:00 PM: That led into a new episode of Shark (9.2/15 HH rating, 14.50M viewers, 3.7/10 A18-49 rating) which pulled strong numbers overall, but was weak when it comes to retention out of ‘CSI’ (56% among viewers, 58% among households and only 45% among adults 18-49). Though retention numbers definitely are a sore spot, it’s important to note a few things. First off, the performance of the show did not falter much from its last newly aired episode four weeks ago. And secondly, when you look at the repeat numbers from last week when it didn’t have the benefit of a lead-in from CSI (8.8/14 13.83 3.9/11), you see that the show has a loyal audience that is tuning in, regardless if the series is in repeats or in first-run. CBS may decide to use Shark to anchor another night, and launch a new show, or try to help a weak performing show out of ‘CSI‘. What I’m rambling on about is that Shark is safe.
- Episode-to-episode numbers (12/7/2006):
  - Households – 9.3/15 to 9.2/15
  - Viewers – 13.98M to 14.50M
  - A18-49 – 4.2/12 to 3.7/10

ABC followed in second place for the evening with a 7.1/11 household rating and 10.54 million total viewers, but was third among adults 18-49 with a 3.8/10 rating in the demo.

Last Week:

4.8/8 HH rating [#2]

7.07/M viewers [#3]

2.4/7 A18-49 rating [#3]

8:00 PM: Starting off the evening for ABC was a new “Ugly Betty” (7.8/12 HH rating, 11.61M viewers, 3.7/10 A18-49 rating) which slid some, but still managed a second place finish for the hour among all main categories.
- Episode-to-episode numbers (November 30, 2006):
  - Households – 8.8/13 to 7.8/12
  - Viewers – 13.02M to 11.61M
  - A18-49 – 4.1/11 to 3.7/10
9:00 PM: The first of two repeats of Grey’s Anatomy (5.3/9 HH rating, 7.95M viewers, 2.9/8 A18-49 rating) performed strong enough for a second place showing in the hour.
10:00 PM: Which brings us to the second repeat of Grey’s Anatomy (6.6/11 HH rating, 9.77M viewers, 4.0/10 A18-49 rating). For whatever reason, ABC decided to air two episodes of ‘Grey’s‘ instead of the normal ‘Grey’s’/Men In Trees lineup they’ve been doing for the past few weeks. Regardless, it was a solid third place for the hour among households and viewers, and second among adults 18-49. And as should be expected, a repeat of ‘Grey’s‘ is stronger than a repeat of Men In Trees. Perhaps ABC is trying desperately to get their A18-49 rating up to secure that demo win for the year?
- Week-to-week numbers (Men In Trees (R) vs. Grey’s Anatomy (R))
  - Households – 4.5/8 to 6.6/11
  - Viewers – 6.54M to 9.77M
  - A18-49 – 2.4/7 to 4.0/10

NBC finished in third place for the evening with a 5.8/9 household rating and 8.96 million total viewers. But among adults 18-49, the Peacock earned a stronger second place 4.1/10 rating.

Last Week:

3.3/6 HH rating [#4]

4.98M viewers [#4]

2.1/6 A18-49 rating [#4]

8:00 PM and 8:30 PM: Beginning the evening for the peacock were new episodes of My Name Is Earl (6.3/10 HH rating, 10.05M viewers, 4.3/12 A18-49 rating) and The Office (5.4/8 HH rating, 8.79M viewers, 4.3/11 A18-49 rating) which performed very strongly and on par with where the two shows left off four and three weeks ago (respectively), giving the Peacock a first place A18-49 finish for the hour.
- Episode-to-episode numbers (My Name Is Earl — 12/7/2006):
  - Households -6.0/9 to 6.3/10
  - Viewers – 10.04M to 10.05M
  - A18-49 – 4.3/12 to 4.3/12
- Episode-to-episode numbers (The Office — 12/14/2006):
  - Households – 5.2/9 to 5.4/8
  - Viewers – 8.44M to 8.79M
  - A18-49 – 3.9/11 to 4.3/11
9:00 PM and 9:30 PM: New episodes of Scrubs (4.7/7 HH rating, 7.33M viewers, 3.6/9 A18-49 rating) and 30 Rock (3.9/6 HH rating, 5.82M viewers, 3.0/7 A18-49 rating) had good to decent performances, with Scrubs making out the better of the two. As with the preceding hour of comedies, ratings were even from the last newly aired episodes three weeks ago.
- Episode-to-episode numbers (Scrubs — 12/14/2006):
  - Households – 5.1/8 to 4.7/7
  - Viewers – 7.73M to 7.33M
  - A18-49 – 3.8/x to 3.6/9
- Episode-to-episode numbers (30 Rock — 12/14/2006):
  - Households – 4.0/6 to 3.9/6
  - Viewers – 5.94M to 5.82M
  - A18-49 – 2.8/8 to 3.0/7
10:00 PM: A new E.R. (7.4/12 HH rating, 10.88M viewers, 4.6/12 A18-49 rating) had to settle for second place on the hour among households and total viewers, but among adults 18-49 was first. Numbers were down some from the last newly aired episode four weeks ago. After a strong start to the season, E.R. has fizzled as of late. Could the decreased lead-in of Deal or No Deal (which was replaced by Scrubs and 30 Rock) be hurting the show?
- Episode-to-episode numbers (12/7/2006):
  - Households – 7.9/13 to 7.4/12
  - Viewers – 12.02M to 10.88M
  - A18-49 – 5.5/14 to 4.6/12

Fox followed in fouth place for the evening with a 2.9/4 household rating, 4.40 million total viewers and a 1.9/5 rating among adults 18-49.

Last Week:

4.6/8 HH rating [#3]

7.23M viewers [#2]

2.8/8 A18-49 rating [#2]

8:00 PM and 8:30 PM: New episodes of returning ‘Til Death (3.4/5 HH rating, 5.15M viewers, 2.0/5 A18-49 rating) and War at Home (3.0/5 HH rating, 4.59M viewers, 2.0/5 A18-49 rating) began the night for Fox, providing their usual consistent, but low rated, fourth place finish.
- Episode-to-episode numbers (‘Til Death — 12/21/2006):
  - Households – 3.1/5 to 3.4/5
  - Viewers – 4.94M to 5.15M
  - A18-49 – 1.9/5 to 2.0/5
- Episode-to-episode numbers (The War at Home — 12/21/2006):
  - Households – 2.7/5 to 3.0/5
  - Viewers – 4.32M to 4.59M
  - A18-49 – 1.8/5 to 2.0/5
9:00 PM: The recently canceled The O.C. (4.6/8 HH rating, 7.23M viewers, 2.8/8 A18-49 rating) didn’t do much to change the perception of a weakened year. The show remains down 40% from the same period last season (follow this link for a detailed analysis of the season thus far, and what led to the shows cancellation).
- Episode-to-episode numbers (The O.C. — 12/21/2006):
  - Households – 2.5/4 to 2.5/4
  - Viewers – 4.15M to 3.94M
  - A18-49 – 1.9/5 to 1.7/4

The CW was left then in fifth place with a 1.7/3 household rating and 2.58 million total viewers from their repeat lineup. Among adults 18-49, the new network also finished in fifth place with a 1.1/3 rating.

Last Week:

1.5/3 HH rating [#5]

2.46M viewers [#5]

1.0/3 A18-49 rating [#5]

8:00 to 10:00 PM: Back-to-back repeats of Smallville (1.7/3 HH rating, 2.58M viewers, 1.1/3 A18-49 rating) were all that aired on the freshman network.

The ratings for all the programs that aired last night are viewable below in chart form (click to enlarge).

A chart will be uploaded later this evening, sorry for the delay.

Note: Fast Nationals are used when comparing week-to-week numbers, while Final Nationals are used when comparing year-to-year/episode-to-episode numbers, unless otherwise specified.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback.com

Comments»

1. Alex Drew - January 5, 2007 1:31 pm: It’s “fare” well, not “fair” well.
2. Russ T.C. - January 5, 2007 4:20 pm: Oops. :)
Got it, thanks for the catch.

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