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Broadcast TV Ratings for Monday, March 30, 2009

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Full ratings and breakdown’s, including my full analysis, week-to-week comparisons, etc., follows after the jump.

ABC finished in first place for the evening with a 10.8/17 household rating/share and 16.76 million viewers, but fell to third place among adults 18-49 with a 4.0/10 rating/share.

Last Week:

10.8/17 HH rating/share [#1]
16.71M
viewers [#1]
4.2/11 A18-49 rating/share [#1]

  • 8:00 p.m.: Dancing With the Stars (12.8/19 HH rating/share, 20.23M viewers, 4.8/12 A18-49 rating/share) was flat from the week prior, with only slight week-to-week declines across the board, but was still well above the rest of the lot as the night’s most-watched series among households and viewers. Update: DWTS didn’t change much in the finals, with just slight gains (although the gains did reverse the week-to-week dips among households and viewers): 12.9/20 HH rating/share, 20.48M viewers and a 4.9/12 A18-49 rating/share.

Week-to-week numbers:

Households – 12.9/19 to 12.8/19 (-1%)
Viewers – 20.34M to 20.23M (-1%/-0.11M)
Adults 18-49 – 5.0/13 to 4.8/12 (-4%)

  • 10:00 (10:02) p.m.: Castle (6.7/11 HH rating/share, 9.81M viewers, 2.5/7 A18-49 rating/share) held steady from last week, however, that’s when you compare its performance to the fast affiliate numbers.  Because of the two-minute DWTS lead-in, the numbers will more than likely drop when the finals are released, so I’ll update this section when the finals are released. Update: Just as expected, the numbers fell slightly in the finals: 6.2/10 HH rating/share, 9.09M viewers and a 2.4/6 A18-49 rating/share.  The comparisons below have been edited to reflect the addition of the final numbers.

Week-to-week numbers (based on fast affiliate numbers – 10:00-11:00pm):

Households – 6.6/11 to 6.7/11 (+2%)
Viewers – 9.81M to 9.81M (n/c)
Adults 18-49 – 2.7/7 to 2.5/7 (-7%)

Week-to-week numbers (based on final national numbers – 10:02-11:00pm):

Households – 6.2/10 to 6.2/10 (n/c)
Viewers – 9.14M to 9.09M (-1%/-0.05M)
Adults 18-49 – 2.5/7 to 2.4/7 (-4%)

CBS followed in second place for the evening with a 7.3/11 household rating/share, 11.86 million viewers and a 4.1/11 rating/share among adults 18-49.

Last Week:

6.5/10 HH rating/share [#2]
10.29M
viewers [#2]
3.4/9
A18-49 rating/share [#2]

  • 8:00 p.m.: The Big Bang Theory (6.0/10 HH rating/share, 9.76M viewers, 3.8/11 A18-49 rating/share), returning after a one-week hiatus,  drew solid numbers.

Episode-to-episode numbers (3/16/2009):

Households – 5.7/9 to 6.0/10 (+5%)
Viewers – 9.69M to 9.76M (+1%/+0.07M)
Adults 18-49 – 3.7/11 to 3.8/11 (+3%)

  • 8:30 p.m.: After that bad experiment last week, which saw How I Met Your Mother (5.4/8 HH rating/share, 9.23M viewers, 3.9/10 A18-49 rating/share) airing a half-hour earlier, the show bounced right back up to where it was before the move (as expected).  It also deserves kudos for incredible retention from its lead-in (90% among households, 95% among viewers and +3% among adults 18-49).

Week-to-week numbers (8:00pm):

Households – 4.4/7 to 5.4/8 (+23%)
Viewers – 7.35M to 9.23M (+26%/+1.88M)
Adults 18-49 – 2.9/8 to 3.9/10 (+35%)

  • 9:00 p.m.: Two and a Half Men (8.5/13 HH rating/share, 14.44M viewers, 5.1/12 A18-49 rating/share) improved upon its lead-in by 57% among households, 56% among viewers and 31% among adults 18-49.  But more impressively, the show was the night’s most-watched program among adults 18-49, just out-rating DWTS’s 4.8 rating in the demo.

Episode-to-episode numbers (3/16/2009):

Households – 8.5/13 to 8.5/13 (n/c)
Viewers – 14.12M to 14.44M (+2%/+0.32M)
Adults 18-49 – 4.8/12 to 5.1/12 (+6%)

  • 9:30 p.m.: Rules of Engagement (6.5/10 HH rating/share, 10.99M viewers, 4.1/10 A18-49 rating/share), after a week away from an original lead-in, showed marked improvements, improving across all three measures by double-digits.  Retention levels weren’t so bad either, at 77% among households, 76% among viewers and 80% among adults 18-49.

Week-to-week numbers:

Households – 5.9/9 to 6.5/10 (+10%)
Viewers – 9.37M to 10.99M (+17%/+1.62M)
Adults 18-49 – 3.4/8 to 4.1/10 (+21%)

  • 10:00 p.m.: CSI: Miami (8.5/14 HH rating/share, 13.36M viewers, 3.9/10 A18-49 rating/share) slid minimally acrosst the board, en route to an easy time slot win.

Week-to-week numbers:

Households – 8.6/14 to 8.5/14 (-1%)
Viewers – 13.67M to 13.36M (-2%/-0.31M)
Adults 18-49 – 4.0/11 to 3.9/10 (-2.5%)

FOX finished in third place for the evening with a 6.9/11 household rating/share and 11.70 million viewers, but managed a first place finish among adults 18-49 with a4.2/11 rating/share.

Last Week:

5.4/8 HH rating/share [#3]
8.99M
viewers [#3]
3.0/8
A18-49 rating/share [#3]

  • 8:00 p.m.: The return of House (7.4/11 HH rating/share, 12.19M viewers, 4.7/13 A18-49 rating/share) took a slight hit, dropping by nearly 1 million viewers over its most recent original episode.

Episode-to-episode numbers (3/16/2009):

Households – 7.8/12 to 7.4/12 (-5%)
Viewers – 13.13M to 12.19M (-7%/-0.94M)
Adults – 4.9/13 to 4.7/13 (-4%)

  • 9:00 p.m.: 24 (6.5/10 HH rating/share, 11.21M viewers, 3.7/9 A18-49 rating/share), meanwhile, saw a solid increase. Benefiting from its stronger lead-in the show was up by nearly 1 million viewers.  While it’s true that House isn’t as strong as it once was, 24 should definitely be commended for its consistency over the years, reflected in this week’s very solid retention performance (88% among households, 92% among viewers and 79% among adults 18-49).

Week-to-week numbers:

Households – 6.1/9 to 6.5/10 (+7%)
Viewers – 10.37M to 11.21M (+8%/+0.84M)
Adults 18-49 – 3.4/8 to 3.7/9 (+9%)

NBC followed in fourth place for the evening with a 4.0/6 household rating/share, 6.40 million viewers and a 2.5/7 rating/share among adults 18-49.

Last Week:

4.0/6 HH rating [#4]
6.36M
viewers [#4]
2.4/6 A18-49 rating [#4]

  • 8:00 p.m.: Ahead of next week’s Scott Bakula guest-starring role, Chuck (3.5/6 HH rating/share, 5.62M viewers, 2.0/6 A18-49 rating/share) took a small hit, most notably among both viewers and adults 18-49 (-9% each).

Week-to-week numbers:

Households – 3.7/6 to 3.5/6 (-5%)
Viewers – 6.16M to 5.62M (-9%/-0.54M)
Adults 18-49 – 2.2/6 to 2.0/6 (-9%)

  • 9:00 p.m.: Heroes (3.9/6 HH rating/share, 6.32M viewers, 3.1/7 A18-49 rating/share).  The trend continues, as Heroes hit series lows again among households and viewers.  There was a slight increase among adults 18-49, so I suppose that’s good news, but the concern is still there.  Since rebounding slightly for the post-Super Bowl episode (8.55M viewers), the show is down 26% among viewers.  Even more disturbing, the show is down a steep 37% among viewers since the season premiere (10.09M).

Week-to-week numbers:

Households – 4.0/6 to 3.9/6 (-2.5%)
Viewers – 6.47M to 6.32M (-2%/-0.15M)
Adults 18-49 – 2.9/7 to 3.1/7 (+7%)

  • 10:00 p.m.: Medium (4.7/8 HH rating/share, 7.26M viewers, 2.5/7 A18-49 rating/share) finished off NBC’s night with a slight increase across the board.  Most promising was a nice increase among adults 18-49 (+14%).  The overall rating is still fairly low (especially given the rise in viewers from its lead-in, but not among adults 18-49) but it’s certainly a move in the right direction.

Week-to-week numbers:

Households – 4.4/7 to 4.7/8 (+7%)
Viewers – 6.64M to 7.26M (+9%/+0.62M)
Adults 18-49 – 2.2/6 to 2.5/7 (+14%)

The CW finished in fifth place for the evening with a 1.6/2 household rating/share, 2.38 million viewers and a 1.1/3 rating/share among adults 18-49.

Last Week:

1.5/2 HH rating [#5]
2.26M
viewers [#5]
1.1/3
A18-49 rating [#5]

  • 8:00 p.m.: Gossip Girl (1.6/3 HH rating/share, 2.48M viewers, 1.3/3 A18-49 rating/share) did a bit better than usual, with double-digit increases from the week prior among viewers and adults 18-49.

Week-to-week numbers:

Households – 1.5/2 to 1.6/3 (+7%)
Viewers – 2.25M to 2.48M (+10%/+0.23M)
Adults 18-49 – 1.1/3 to 1.3/3 (+18%)

  • 9:00 p.m.: One Tree Hill (1.6/2 HH rating/share, 2.29M viewers, 1.2/3 A18-49 rating/share) was flat from the week prior, but past week’s have seen an increase in the numbers when the finals are released, so it”s possible it may happen again for this week.  I’ll update this post with the finals as soon as they are released. Update: No noticable improvement like past weeks, but there was a slight gain in adults 18-49: 1.7/2 HH rating/share, 2.36M viewers and a 1.3/3 A18-49 rating/share.

Week-to-week numbers:

Households – 1.7/2 to 1.6/2 (-6%)
Viewers – 2.40M to 2.29M (-5%/-0.11M)
Adults 18-49 – 1.2/3 to 1.2/3 (n/c)

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast affiliate data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast affiliate data. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “Dancing With the Stars” will be reported in next weeks report for Monday, April 6, 2009. Also keep in mind that because these are fast affiliate numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

Sources: Fast Affiliate/Final National Ratings Data from Nielsen Media Research. For daily ratings results, check out Zap2It, PIFeedback and TVbytheNumbers.