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Broadcast TV Ratings for Tuesday, March 24, 2009

032409piechart-viewers Full ratings and breakdown’s, including week-to-week comparisons, etc., follow after the jump. CBS finished in first place for the evening with a 9.6/15 household rating/share and 14.98 million viewers, but was third among adults 18-49 with a 3.2/9 rating/share.

Last Week:
9.1/15 HH rating/share [#2]
14.30M viewers [#2]
2.9/8 A18-49 rating/share [#3]

  • 8:00 p.m.: President Obama Press Conference (6.4/10 HH rating/share, 9.89M viewers, 2.0/6 A18-49 rating/share).
  • 9:00 p.m.: NCIS (11.2/17 HH rating/share, 17.53M viewers, 3.9/10 A18-49 rating/share).

Week-to-week numbers (8:00pm):

Households – 9.8/16 to 11.2/17 (+14%)
Viewers – 15.84M to 17.53M (+11%/+1.69M)
Adults 18-49 – 3.1/9 to 3.9/10 (+26%)

  • 10:00 p.m.: The Mentalist (11.2/18 HH rating/share, 17.53M viewers, 3.8/10 A18-49 rating/share).

Week-to-week numbers (9:00pm):

Households – 9.8/15 to 11.2/18 (+14%)
Viewers – 15.49M to 17.53M (+13%/+2.04M)
Adults 18-49 – 3.3/8 to 3.8/10 (+15%)

Last week’s numbers (Without a Trace – 10:00pm):

Households – 7.6/13
Viewers – 11.87M
Adults 18-49 – 2.5/7

ABC followed in second place for the evening with a 7.1/11 household rating/share and 10.96 million viewers, but was third among adults 18-49 with a 2.8/8 rating/share.

Last Week:

6.2/10 HH rating/share [#3]
9.45M viewers [#3]
2.2/6
A18-49 rating/share [#4]

  • 8:00 p.m.: President Obama Press Conference (5.6/9 HH rating/share, 8.70M viewers, 2.1/6 A18-49 rating/share).

Last week’s numbers (Dancing With the Stars: Performance Recap Show):

Households – 5.4/9
Viewers – 7.99M
Adults 18-49 – 1.7/5

  • 9:00 p.m.: Dancing With the Stars: The Results (10.1/15 HH rating/share, 15.71M viewers, 3.8/9 A18-49 rating/share).

Week-to-week numbers (results show):

Households – 8.3/13 to 10.1/15 (+22%)
Viewers – 12.74M to 15.71M (+23%/+2.97M)
Adults 18-49 – 2.8/7 to 3.8/9 (+36%)

Day-to-day numbers (MON; 3/23/2009 – regular episode):

Households – 12.9/19 to 10.1/15 (-22%)
Viewers – 20.34M to 15.71M (-23%/-4.63M)
Adults 18-49 – 5.0/13 to 3.8/9 (-24%)

  • 10:00 (10:02) p.m.: Primetime: What Would You Do? (5.6/9 HH rating/share, 8.47M viewers, 2.8/8 A18-49 rating/share).

Week-to-week numbers (10:03pm):

Households – 4.8/8 to 5.6/9 (+17%)
Viewers – 7.26M to 8.47M (+17%/+1.21M)
Adults 18-49 – 2.2/6 to 2.8/8 (+27%)

NBC finished in third place for the evening with a 6.0/9 household rating/share and 9.27 million viewers, but managed a second place finish among adults 18-49 with a 3.5/9 rating/share.

Last Week:

5.7/9 HH rating/share [#4]
8.80M viewers [#4] 3.3/9
A18-49 rating/share [#2]

  • 8:00 p.m.: President Obama Press Conference (5.4/9 HH rating/share, 8.25M viewers, 2.3/7 A18-49 rating/share).
  • 9:00 p.m.: The Biggest Loser: Couples (6.2/10 HH rating/share, 9.19M viewers, 3.8/10 A18-49 rating/share).

Week-to-week numbers (8:00-10:00pm):

Households – 5.0/8 to 6.2/10 (+24%)
Viewers – 7.99M to 9.19M (+15%/+1.20M)
Adults 18-49 – 3.2/9 to 3.8/10 (+19%)

Last week’s numbers (Law & Order: Special Victims Unit – 10:00pm):

Households – 7.2/12
Viewers – 10.74M
Adults 18-49 – 3.5/10

Fox followed in fourth place for the evening with a 2.7/4 household rating/share, 4.20 million viewers and a 1.6/5 rating/share among adults 18-49.

Last Week:

12.1/19 HH rating/share [#1]
21.54M
viewers [#1]
8.0/22 A18-49 rating/share [#1]

  • 8:00 p.m.: President Obama Press Conference (2.8/5 HH rating/share, 4.28M viewers, 1.7/5 A18-49 rating/share).
  • 9:00 p.m.: House-REPEAT (2.7/4 HH rating/share, 4.12M viewers, 1.7/4 A18-49 rating/share).

Last week’s numbers (American Idol – 8:00-10:00pm):

Households – 12.3/19
Viewers – 21.89M
Adults 18-49 – 8.1/22

The CW finished in fifth place for the evening with a 1.1/2 household rating/share, 1.70 million viewers and a 0.6/2 rating/share among adults 18-49.

Last Week:

0.9/1 HH rating/share [#5]
1.32M
viewers [#5]
0.6/2
A18-49 rating/share [#5]

  • 8:00 p.m.: Reaper (1.5/2 HH rating/share, 2.48M viewers, 1.0/3 A18-49 rating/share). Update: Had to update to show the finals.  1.6/3 HH rating/share, 2.70M viewers and a 1.1/3 A18-49 rating/share.  While the uptick registered in the fast affiliates was noteworthy, the finals are very, very good news.  Overall, the show was up an impressive 740,000 (+38%) and +22% among adults 18-49.  Of course the increases were due to the non-original programming for the hour, courtesy President Obama’s press conference, so we won’t know for sure if the show has turned a corner.  Plus, it didn’t go up against American Idol.  I’m cautiously optimistic for next week’s numbers, but am fully aware that it may succumb to the added competition.  Next week’s numbers will be very interesting, especially since 90210 is returning at 9:00pm.

Week-to-week numbers:

Households – 1.2/2 to 1.5/2 (+25%)
Viewers – 1.96M to 2.48M (+27%/+0.52M)
Adults 18-49 – 0.9/3 to 1.0/3 (+11%)

  • 9:00 p.m.: 90210-REPEAT (0.7/1 HH rating/share, 0.92M viewers, 0.4/1 A18-49 rating/share).

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast affiliate data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast affiliate numbers. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “Dancing With the Stars: The Results” will be reported in next weeks report for Tuesday, March 31, 2009. Also keep in mind that because these are fast affiliate numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

Source: Fast Affiliate/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.

  • Tom

    Great compilation.However traditional ratings are too cumbersome to understand. I am using Twielsen (http://twielsen.com) to add to my ratings and get a complete picture.

  • Tom

    Great compilation.However traditional ratings are too cumbersome to understand. I am using Twielsen (http://twielsen.com) to add to my ratings and get a complete picture.