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Broadcast TV Ratings for Tuesday, March 17, 2009


Full ratings and breakdown’s, including my full analysis, week-to-week comparisons, etc., follow after the jump.

Fox finished in first place for the evening with a 12.1/19 household rating/share, 21.54 million viewers and a 8.0/22 rating/share among adults 18-49.

Last Week:

14.5/22 HH rating/share [#1]
25.24M viewers [#1]
9.2/24 A18-49 rating/share [#1]

  • 8:00 p.m.: A two-hour edition of American Idol (12.1/19 HH rating/share, 21.54M viewers, 8.0/22 A18-49 rating/share) took a big weekly hit, declining by more than 4 million viewers and shedding 1.5 points among adults 18-49.  The show was still easily #1 for the evening, but it took a bit hit, regardless.  Oddly enough, it didn’t take that hit at the gain of any other show, because the entire 8:00pm hour was down, overall, from past week’s when original programs were airing. More on that in a minute.

Week-to-week numbers:

Households – 14.6/23 to 12.1/19 (-17%)
Viewers – 25.77M to 21.54M (-16%/-4.23M)
Adults 18-49 – 9.5/25 to 8.0/22 (-16%)

CBS followed in second place for the evening with a 9.1/15 household rating/share and 14.30 million, but was third among adults 18-49 with a 2.9/8 rating/share.

Last Week:

8.0/13 HH rating/share [#2]
12.59M viewers [#2]
2.5/7 A18-49 rating/share [#3]

  • 8:00 p.m.: NCIS (9.7/16 HH rating/share, 15.51M viewers, 3.1/9 A18-49 rating/share) returned from its two-week break, a good deal weaker than normal.  The show still drew a solid amount of viewers, but double-digit declines across the board fall in line with what happened with many other shows last night.

Episode-to-episode numbers (2/24/2009):

Households – 11.1/18 to 9.7/16 (-13%)
Viewers – 18.27M to 15.51M (-15%/-2.76M)
Adults 18-49 – 3.9/11 to 3.1/9 (-21%)

  • 9:00 p.m.: Ignoring the episode-to-episode declines, The Mentalist (9.8/15 HH rating/share, 15.39M viewers, 3.2/8 A18-49 rating/share) continues to prove be incredibly compatible with NCIS.  The show’s retention levels were near, and better than perfect, among households (+1%), viewers (99%) and adults 18-49 (+3%).

Episode-to-episode numbers (2/17/2009):

Households – 11.3/17 to 9.8/15 (-13%)
Viewers – 18.23M to 15.39M (-16%/-2.84M)
Adults 18-49 – 3.7/9 to 3.2/8 (-14%)

  • 10:00 (10:01) p.m.: Without a Trace (7.7/13 HH rating/share, 11.99M viewers, 2.6/7 A18-49 rating/share) closed out the evening for CBS, and unlike its two two-lead in’s, the show did not lose any viewers from its last original airing

Episode-to-episode numbers (2/17/2009):

Households – 7.9/13 to 7.7/13 (-3%)
Viewers – 12.10M to 11.99M (-1%/-0.11M)
Adults 18-49 – 2.6/7 to 2.6/7 (n/c)

ABC finished in third place for the evening with a 6.2/10 household rating/share and 9.45 million viewers, but was fourth among adults 18-49 with a 2.2/6 rating/share.

Last Week:

3.0/5 HH rating/share [#4]
4.37M viewers [#4]
1.5/4 A18-49 rating/share [#4]

  • 8:00 p.m.: Dancing With the Stars: Performance Recap Show (5.4/9 HH rating/share, 8.12M viewers, 1.7/5 A18-49 rating/share) drew only so-so numbers.  I know this is just a recap show, but its performance among adults 18-49 wasn’t all that good.  But even though it didn’t perform all that well, the bigger disappointment comes from…

Last week’s numbers (Homeland Security U.S.A.):

Households – 3.4/5
Viewers – 5.14M
Adults 18-49 – 1.4/4

  • 9:00 p.m.: …Dancing With the Stars: The Results (8.1/12 HH rating/share, 12.42M viewers, 2.7/7 A18-49 rating/share) which really, honestly, posted a very poor result.  When compared to the regular episode from the night before, the series down by nearly 50 percent among adults 18-49 and more than 40% among viewers.  If you think that comparison is unfair, I’ve included a year-to-year comparison. And as you can see, it’s still a big disappointment.  The show was off nearly 6 million viewers and more than 40% from that comparble ‘Results Show’ episode.

Season-to-season ‘Results Show’ Comparison (TUES; 9/23/2008):

Households – 11.7/18 to 8.1/12 (-31%)
Viewers – 18.30M to 12.42M (-32%/-5.88M)
Adults 18-49 – 4.7/12 to 2.7/7 (-43%)

Day-to-day numbers (MON; 3/16/2009 – regular episode):

Households – 13.3/20 to 8.1/12 (-39%)
Viewers – 21.22M to 12.42M (-41%/-8.80M)
Adults 18-49 – 5.3/14 to 2.7/7 (-49%)

  • 10:00 (10:03) p.m.: With a better than usual lead-in, Primetime: What Would You Do? (5.1/9 HH rating/share, 7.80M viewers, 2.3/6 A18-49 rating/share) managed to post solid week-to-week gains, especially among viewers where the show was up by nearly 50%, or 2.55 million viewers.

Week-to-week numbers:

Households – 3.6/6 to 5.1/9 (+42%)
Viewers – 5.25M to 7.80M (+49%/+2.55M)
Adults 18-49 – 1.9/5 to 2.3/6 (+21%)

NBC followed in fourth place for the evening with a 5.7/9 household rating/share and 8.80 million viewers, but managed a second place finish among adults 18-49 with a 3.3/9 rating/share.

Last Week:

6.2/10 HH rating/share [#3]
9.89M viewers [#3]
3.7/10 A18-49 rating/share [#2]

  • 8:00 p.m.: The Biggest Loser: Couples (4.5/8 HH rating/share, 7.90M viewers, 3.2/9 A18-49 rating/share) fell off by double-digits from last week’s episode, but still should be commended for very solid numbers among adults 18-49.

Week-to-week numbers:

Households – 5.7/9 to 4.5/8 (-21%)
Viewers – 9.38M to 7.90M (-16%/-1.48M)
Adults 18-49 – 3.8/10 to 3.2/9 (-16%)

  • 10:00 p.m.: Law & Order: Special Victims Unit (7.1/12 HH rating/share, 10.58M viewers, 3.5/10 A18-49 rating/share) was flat from the week prior and while it lost out among households and viewers to CBS’s Without a Trace, easily took the lead among adults 18-49 (where it was ahead by nearly 1 full ratings point).

Week-to-week numbers:

Households – 7.2/12 to 7.1/12 (-1%)
Viewers – 11.07M to 10.58M (-4%/-0.49M)
Adults 18-49 – 3.6/10 to 3.5/10 (-3%)

The CW finished in fifth place for the evening with a 0.9/1 household rating/share, 1.32 million viewers and a 0.6/2 rating/share among adults 18-49.

Last Week:

1.0/2 HH rating/share [#5]
1.61M viewers [#5]
0.6/2 A18-49 rating/share [#5]

  • 8:00 p.m.: Reaper (1.2/2 HH rating/share, 1.88M viewers, 0.9/3 A18-49 rating/share). Well, this is probably most disappointing for me, personally, because I’m such a big fan of the show.  But here we go.  The show was off a steep 13% among viewers from its already low season premiere.  The best news is that it stayed even from the week prior among adults 18-49.  Unfortunately, a 0.9 rating among adults 18-49 is not something to be proud of.

Week-to-week numbers:

Households – 1.4/2 to 1.2/2 (-14%)
Viewers – 2.17M to 1.88M (-13%/-0.29M)
Adults 18-49 – 0.9/2 to 0.9/3 (n/c)

  • 9:00 p.m.: 90210-REPEAT (0.6/1 HH rating/share, 0.76M viewers, 0.4/1 A18-49 rating/share).


Note: Network average numbers from the week prior are based on fast affiliate data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast affiliate numbers. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “American Idol” will be reported in next weeks report for Tuesday, March 24, 2009. Also keep in mind that because these are fast affiliate numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error.  I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

Source: Fast Affiliate/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.

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