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Broadcast TV Ratings for Wednesday, March 4, 2009

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Full ratings and breakdown’s, including week-to-week comparisons, etc., follow after the jump.

FOX finished in first place for the evening with a 9.6/15 household rating/share, 16.35 million viewers and a 5.7/15 rating/share among adults 18-49.

Last Week:

13.8/22 HH rating/share [#1]
24.25M viewers [#1]
8.9/23 A18-49 rating/share [#1]

  • 8:00 p.m.: American Idol (13.1/21 HH rating/share, 22.50M viewers, 7.8/22 A18-49 rating/share).

Week-to-week numbers:

Households – 13.8/21 to 13.1/21 (-5%)
Viewers – 24.54M to 22.50M (-8%/-2.04M)
Adults 18-49 – 9.1/23 to 7.8/22 (-14%)

Comparable episode numbers (THUR; 2/26/2009 – three finalists chosen):

Households – 11.9/19 to 13.1/21 (+10%)
Viewers – 20.89M to 22.50M (+8%/+1.61M)
Adults 18-49 – 7.1/19 to 7.8/22 (+10%)

  • 9:00 p.m.: Lie to Me (6.2/10 HH rating/share, 10.19M viewers, 3.6/10 A18-49 rating/share).

Episode-to-episode numbers (2/18/2009):

Households – 6.5/10 to 6.2/10 (-5%)
Viewers – 11.09M to 10.19M (-8%/-0.90M)
Adults 18-49 -4.1/10 to 3.6/10 (-12%)

CBS followed in second place for the evening with a 5.8/9 household rating/share and 8.86 million viewers, but was third among adults 18-49 with a 2.2/6 rating/share.

Last Week:

7.0/11 HH rating/share [#2]
10.86M viewers [#2]
2.7/7 A18-49 rating/share [#t2]

  • 8:00 p.m.: The New Adventures of Old Christine-REPEAT (3.7/6 HH rating/share, 5.51M viewers, 1.5/4 A18-49 rating/share).
  • 8:30 p.m.: Gary Unmarried-REPEAT (3.6/6 HH rating/share, 5.41M viewers, 1.6/4 A18-49 rating/share).
  • 9:00 p.m.: Criminal Minds-REPEAT (6.6/10 HH rating/share, 10.27M viewers, 2.4/6 A18-49 rating/share).

Last week’s numbers (Criminal Minds):

Households – 8.9/13
Viewers – 13.93M
Adults 18-49 – 3.5/8

  • 10:00 p.m.: CSI: NY-REPEAT (7.1/12 HH rating/share, 11.39M viewers, 2.7/8 A18-49 rating/share).

Last week’s numbers (CSI: NY):

Households – 8.1/14
Viewers – 12.56M
Adults 18-49 – 3.1/8

ABC finished in third place for the evening with a 4.4/7 household rating/share and 7.02 million viewers, but managed a second place finish among adults 18-49 with a 2.9/8 rating/share.

Last Week:

4.2/7 HH rating/share [#3]
6.78M viewers [#3]
2.7/7 A18-49 rating/share [#t2]

  • 8:00 p.m.: LOST Enhanced-REPEAT (3.2/5 HH rating/share, 4.79M viewers, 1.7/5 A18-49 rating/share).
  • 9:00 p.m.: LOST (6.3/10 HH rating/share, 10.61M viewers, 4.9/12 A18-49 rating/share).

Week-to-week numbers:

Households – 5.9/9 to 6.3/10 (+7%)
Viewers – 10.05M to 10.61M (+6%/+0.56M)
Adults 18-49 – 4.4/11 to 4.9/12 (+11%)

  • 10:00 (10:02) p.m.: Life on Mars (3.6/6 HH rating/share, 5.65M viewers, 2.1/6 A18-49 rating/share).

Week-to-week numbers:

Households – 3.2/5 to 3.6/6 (+12.5%)
Viewers – 4.88M to 5.65M (+16%/+0.77M)
Adults 18-49 – 1.7/5 to 2.1/6 (+23.5%)

NBC followed in fourth place for the evening with a 3.6/6 household rating/share and 5.39 million viewers, but fell to fifth place among adults 18-49 with a 1.5/4 rating/share.

Last Week:

4.2/7 HH rating/share [#t3]
6.43M viewers [#4]
2.2/6 A18-49 rating/share [#4]

  • 8:00 p.m: The first season — and potential series — finale of Knight Rider (3.6/6 HH rating/share, 5.76M viewers, 1.8/5 A18-49 rating/share).

Episode-to-episode numbers (2/18/2009):

Households – 3.5/5 to 3.6/6 (+3%)
Viewers – 5.32M to 5.76M (+8%/+0.44M)
Adults 18-49 – 1.5/4 to 1.8/5 (+20%)

Last week’s numbers (The Biggest Loser: Couples):

Households – 5.4/9
Viewers – 8.61M
Adults 18-49 – 3.3/9

  • 9:00 p.m: Life-REPEAT (3.1/5 HH rating/share, 4.62M viewers, 1.3/3 A18-49 rating/share).

Last week’s numbers (Life):

Households – 3.3/5
Viewers – 4.89M
Adults 18-49 – 1.6/4

  • 10:00 p.m: Law & Order-REPEAT (4.1/7 HH rating/share, 5.78M viewers, 1.6/5 A18-49 rating/share).

The CW finished in fifth place for the evening with a 2.6/4 household rating/share and 3.88 million viewers, but managed a fourth place finish among adults 18-49 with a 1.8/4 rating/share.

Last Week:

0.6/1 HH rating/share [#5]
0.74M viewers [#5]
0.3/1 A18-49 rating/share [#5]

  • 8:00 p.m.: The two-hour 12th cycle/season premiere of America’s Next Top Model (2.6/4 HH rating/share, 3.88M viewers, 1.8/4 A18-49 rating/share).

Season premiere comparison (9/3/2008 – 8:00-9:00pm):

Households – 2.4/4 to 2.6/4 (+8%)
Viewers – 3.51M to 3.88M (+10.5%/+0.37M)
Adults 18-49 – 1.7/5 to 1.8/4 (+6%)

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast affiliate data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast affiliate numbers. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “American Idol” will be reported in next weeks report for Wednesday, March 11, 2009.

Also keep in mind that because these are fast affiliate ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast Affiliate/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.