Broadcast TV Ratings for Monday, February 9, 2009 February 10, 2009 11:53 pm
Posted by Rosario T. Calabria in Broadcast TV Ratings, News, Nielsen TV Ratings, Television.trackback
The 8:00pm hour featured the first press conference of President Barack Obama. Airing on all four major nets, the conference averaged a 23.4 household rating, 36.94 million viewers and a 12.4 rating among adults 18-49. ABC drew the largest portion of that audience (11.49 million viewers and a 4.1 A18-49 rating) while Fox drew the smallest share (5.92 million viewers and a 2.2 A18-49 rating). Here’s the breakdown:
ABC: 7.5/11 HH rating/share, 11.49M viewers, 4.1/10
CBS: 6.2/9 HH rating/share, 9.78M viewers, 3.0/8
NBC: 6.0/9 HH rating/share, 9.75M viewers, 3.1/8
FOX: 3.7/6 HH rating/share, 5.92M viewers, 2.2/6
Elsewhere on the evening, The Big Bang Theory posted series high ratings airing out of an original episode of Two and Half Men. The second-year comedy managed to retain an impressive 98% of its lead-in’s A18-49 demo rating and 88% of its viewers. CSI: Miami then closed the night for CBS as the evening’s second most-watched program, rounding out another solid Monday night lineup for CBS.
Following in second place for the night was ABC, which as noted above, was paced by President Obama’s press conference. The Bachelor, airing one hour later than normal, managed to retain nearly all of its viewers and adults 18-49 rating from the week prior (-1 and -2 percent, respectively).
NBC finished in third this week, one spot better than last week’s outing, but the network saw disappointing ratings from both Heroes (which is now back to where it was before its post-Super Bowl episode) and Medium. Both shows were off by upper single digits.
With no lead-in support an original episode of 24 dipped by 7% among viewers and 8% in adults 18-49 rating, falling slightly below its more usual numbers.
And rounding out the night, The CW decided to run repeats of both Gossip Girl and One Tree Hill.
My full analysis follows after the jump.
CBS finished in first place for the evening with a 7.8/12 household rating/share, 12.48 million viewers and a 3.8/9 rating/share among adults 18-49.
Last Week:
8.3/13 HH rating/share [#1]
13.27M viewers [#1]
4.3/10 A18-49 rating/share [#2]
- 8:00 p.m.: President Obama Press Conference (6.2/9 HH rating/share, 9.78M viewers, 3.0/8 A18-49 rating/share).
Last week’s numbers (How I Met Your Mother):
Households – 6.3/9
Viewers – 10.30M
Adults 18-49 – 4.3/10
- 9:00 p.m.: Two and a Half Men (9.2/13 HH rating/share, 14.88 viewers, 4.7/11 A18-49 rating/share) managed solid growth from its lead-in of 52% among viewers and 57% in A18-49 rating, but the show performed slightly less impressively as it has in past weeks, declining by 10% among viewers and 14.5% among adults 18-49 from the week prior.
Week-to-week numbers:
Households – 10.0/15 to 9.2/13 (-8%)
Viewers – 16.55M to 14.88M (-10%/-1.67M)
Adults 18-49 – 5.5/12 to 4.7/11 (-14.5%)
- 9:30 p.m.: The Big Bang Theory (8.1/12 HH rating/share, 13.11M viewers, 4.6/10 A18-49 rating/share) was not at all hurt by the move from 8:00pm to 9:30pm. The show managed a near 100% retention of its lead-in in A18-49 rating and grew by double digits among all three main categories from its week-ago performance. The show’s retention levels of 88, 88 and 98 (households, viewers and adults 18-49) easily blow away normal time slot occupant, which for example, had retention levels of just 63, 60 and 56 percent, respectively last week. While I’m sure it may be tempting for CBS to move The Big Bang Theory to this time slot on a permanent basis, the show already does very well as an opening act and the pairing with How I Met Your Mother has worked out very nicely for the network so I don’t see that happening just yet.
Week-to-week numbers (8:00pm):
Households – 6.6/10 to 8.1/12 (+23%)
Viewers – 10.84M to 13.11M (+21%/+2.27M)
Adults 18-49 – 4.1/10 to 4.6/10 (+12%)
Last week’s numbers (Worst Week):
Households – 6.3/9
Viewers – 9.92M
Adults 18-49 – 3.1/7
- 10:00 p.m.: CSI: Miami (8.7/14 HH rating/share, 13.67M viewers, 3.9/10 A18-49 rating/share) grew slightly from its improved lead-in among households (+7%) and adults 18-49 (+4%), but interestly enough, the show appears to be a better performer out of the weaker Worst Week. Now this could just be a symptom of a slightly different audience tuning in this night because of the President’s speech, but something happened because otherwise it’s hard to explain a signficant week-to-week decline of 15% among viewers and 13% among adults 18-49.
Week-to-week numbers:
Households – 10.2/17 to 8.7/14 (-15%)
Viewers – 16.10M to 13.67M (-15%/-2.43M)
Adults 18-49 – 4.5/11 to 3.9/10 (-13%)
ABC followed in second place for the evening with a 7.2/11 household rating/share, 11.08 million viewers and a 3.7/9 rating/share among adults 18-49.
Last Week:
6.1/9 HH rating/share [#3]
9.60M viewers [#3]
3.7/9 A18-49 rating/share [#3]
- 8:00 p.m.: President Obama Press Conference (7.5/11 HH rating/share, 11.49M viewers, 4.1/10 A18-49 rating/share).
- 9:00 p.m.: The Bachelor (7.1/11 HH rating/share, 10.88M viewers, 4.0/10 A18-49 rating/share) continues to perform strongly for ABC, with the show showing just minimal week-to-week declines among both viewers (-1%) and adults 18-49 (-2%). Note: The finals are much more favorable for the show (7.5/11 HH rating/share, 11.58M viewers and a 4.2/10 A18-49 rating/share. That continues the show’s streak of week-to-week improvements from the season premiere).
Week-to-week numbers (8:00-10:00pm):
Households – 6.9/10 to 7.1/11 (+3%)
Viewers – 11.02M to 10.88M (-1%/-0.14M)
Adults 18-49 – 4.1/10 to 4.0/10 (-2%)
Last week’s numbers (True Beauty):
Households – 4.4/7
Viewers – 6.77M
Adults 18-49 – 3.0/8
NBC finished in third place for the evening with a 5.4/8 household rating/share, 8.53 million viewers and a 3.1/8 rating/share among adults 18-49.
Last Week:
5.2/8 HH rating [#4]
8.44M viewers [#4]
3.3/8 A18-49 rating [#4]
- 8:00 p.m.: President Obama Press Conference (6.0/9 HH rating/share, 9.75M viewers, 3.1/8 A18-49 rating/share).
Last week’s numbers (Chuck):
Households – 4.9/7
Viewers – 8.45M
Adults 18-49 – 3.0/7
- 9:00 p.m.: Well so much for that heavy Super Bowl promotion huh? Heroes (4.9/7 HH rating/share, 7.90M viewers, 3.6/8 A18-49 rating/share) dropped under 8 million viewers again, posting week-to-week declines of 8% among viewers and 10% in A18-49 rating. This brings the show right back to where it was before the network’s Super Bowl promotion. While ratings are sliding again, I’m at least more interested in the show which is showing some improvement in terms of content.
Week-to-week numbers:
Households – 5.2/8 to 4.9/7 (-6%)
Viewers – 8.55M to 7.90M (-8%/-0.65M)
Adults 18-49 – 4.0/9 to 3.6/8 (-10%)
- 10:00 p.m.: Like it’s lead-in, Medium (5.2/8 HH rating/share, 7.93M viewers, 2.7/7 A18-49 rating/share) also posted week-to-week declines, off by 7% among both viewers and A18-49 rating.
Week-to-week numbers (fifth season premiere):
Households – 5.5/9 to 5.2/8 (-5.5%)
Viewers – 8.56M to 7.93M (-7%/-0.63M)
Adults 18-49 – 2.9/7 to 2.7/7 (-7%)
FOX followed in fourth place for the evening with a 4.8/7 household rating/share, 8.21 million viewers and a 2.8/7 rating/share among adults 18-49.
Last Week:
7.7/11 HH rating/share [#2]
13.02M viewers [#2]
4.6/11 A18-49 rating/share [#1]
- 8:00 p.m.: President Obama Press Conference (3.7/6 HH rating/share, 5.92M viewers, 2.2/6 A18-49 rating/share).
Last week’s numbers (House):
Households – 8.8/13
Viewers – 14.87M
Adults – 5.6/14
- 9:00 p.m.: A weaker lead-in resulted in a weaker performance for 24 (6.0/9 HH rating/share, 10.50M viewers, 3.4/8 A18-49 rating/share), which declined by 7% among viewers and 8% in A18-49 rating from last week.
Week-to-week numbers:
Households – 6.6/10 to 6.0/9 (-9%)
Viewers – 11.34M to 10.50M (-7%/-0.84M)
Adults 18-49 – 3.7/8 to 3.4/8 (-8%)
The CW finished in fifth place for the evening with a 1.1/2 household rating/share, 1.52 million viewers and a 0.7/2 rating/share among adults 18-49.
Last Week:
1.7/3 HH rating [#5]
2.43M viewers [#5]
1.2/3 A18-49 rating [#5]
- 8:00 p.m.: Gossip Girl-REPEAT (1.2/2 HH rating/share, 1.67M viewers, 0.8/2 A18-49 rating/share).
Last week’s numbers (Gossip Girl):
Households – 1.7/3
Viewers – 2.31M
Adults 18-49 – 1.1/3
- 9:00 p.m.: One Tree Hill-REPEAT (1.0/2 HH rating/share, 1.37M viewers, 0.7/2 A18-49 rating/share).
Last week’s numbers (One Tree Hill):
Households – 1.8/3
Viewers – 2.65M
Adults 18-49 – 1.3/3
Note: Network average numbers from the week prior are based on fast affiliate data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast affiliate data. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “Two and a Half Men” will be reported in next weeks report for Monday, February 16, 2009. Also keep in mind that because these are fast affiliate ratings, numbers may increase or decrease when the final nationals are released.
Sources: Fast Affiliate/Final National Ratings Data from Nielsen Media Research. For daily ratings results, check out Zap2It, PIFeedback and TVbytheNumbers.
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