Broadcast TV Ratings for Tuesday, February 3, 2009 February 4, 2009 2:08 pm
Posted by Rosario T. Calabria in Broadcast TV Ratings, News, Nielsen TV Ratings, Television.trackback
Fox easily won the night, outpacing #2 CBS by nearly six million among viewers and NBC by nearly 4 rating points among adults 18-49. The network saw week-to-week growth for both American Idol, and Fringe, more specifically Fringe, which grew by double-digits among households and viewers and more than 8% among adults 18-49.
CBS followed in second place, but perhaps more impressive, is that the network had just one original show air for the evening, 10pm time slot winner (among households and viewers), Without a Trace. Any network that manages to draw over 14 million viewers for two repeats, both of which outpaced the original program at 10pm, deserves major kudos.
Finishing in third place was NBC, which actually managed a second place finish among adults 18-49 thanks to strong showings from both Biggest Loser, which continues to hold up strongly against American Idol (with just slight week-to-week declines) and Law & Order: Special Victims Unit, which won its time slot among adults 18-49 by a comfortable margin, despite losing out among viewers by more than 1.5 million.
ABC was in fourth place, with not much good news to report. All of the networks programs were below 6 million viewers.
In terms of overall audience, The CW, always in fifth place these days, performed quite poorly — the networks best show was 90210 which drew 2.40 million viewers. However, was actually an improvement over the last original episode and the show posted an improvement of 18% in the demo. My full analysis follows after the jump.Fox finished in first place for the evening with a 11.2/17 household rating/share, 19.66 million viewers and a 7.5/18 rating/share among adults 18-49.
Last Week:
10.3/15 HH rating/share [#1]
18.65M viewers [#1]
7.2/18 A18-49 rating/share [#1]
- 8:00 p.m.: American Idol (14.8/22 HH rating/share, 26.28M viewers, 9.9/25 A18-49 rating/share).
Week-to-week numbers:
Households – 13.7/20 to 14.8/22 (+8%)
Viewers – 25.54M to 26.28M (+3%/+0.74M)
Adults 18-49 – 9.8/24 to 9.9/25 (+1%)
Episode-to-episode numbers (WED; 1/28/2009):
Households – 15.0/23 to 14.8/22 (-1%)
Viewers – 27.36M to 26.28M (-4%/-1.08M)
Adults 18-49 – 10.2/26 to 9.9/25 (-3%)
- 9:00 (9:01) p.m.: Fringe (7.7/12 HH rating/share, 13.04M viewers, 5.1/12 A18-49 rating/share).
Week-to-week numbers:
Households – 6.7/10 to 7.7/12 (+15%)
Viewers – 11.62M to 13.04M (+12%/+1.42M)
Adults 18-49 – 4.7/11 to 5.1/12 (+8.5%)
CBS followed in second place for the evening with a 8.7/13 household rating/share and 13.80 million viewers, but was third among adults 18-49 with a 2.9/7 rating/share.
Last Week:
9.8/15 HH rating/share [#2]
15.64M viewers [#2]
3.2/8 A18-49 rating/share [#3]
- 8:00 p.m.: NCIS-REPEAT (8.9/13 HH rating/share, 14.36M viewers, 2.9/7 A18-49 rating/share).
Last week’s numbers (NCIS):
Households – 11.6/17
Viewers – 19.20M
Adults 18-49 – 4.0/10
- 9:00 p.m.: The Mentalist-REPEAT (9.3/14 HH rating/share, 15.00M viewers, 3.1/7 A18-49 rating/share).
- 10:00 (10:01) p.m.: Without a Trace (7.8/13 HH rating/share, 12.04M viewers, 2.6/7 A18-49 rating/share).
Week-to-week numbers:
Households – 8.2/14 to 7.8/13 (-5%)
Viewers – 13.00M to 12.04M (-7%/-0.96M)
Adults 18-49 – 2.8/7 to 2.6/7 (-7%)
NBC finished in third place for the evening with a 6.6/10 household rating/share and 10.44 million viewers, but managed a second place finish among adults 18-49 with a 3.9/10 rating/share.
Last Week:
5.9/9 HH rating/share [#3]
9.70M viewers [#3]
3.5/9 A18-49 rating/share [#2]
- 8:00 p.m.: The Biggest Loser: Couples (6.5/10 HH rating/share, 10.49M viewers, 4.0/10 A18-49 rating/share).
Week-to-week numbers:
Households – 6.5/10 to 6.5/10 (n/c)
Viewers – 11.08M to 10.49M (-5%/-0.59M)
Adults 18-49 – 4.1/10 to 4.0/10 (-2%)
- 10:00 p.m.: Law & Order: Special Victims Unit (6.8/11 HH rating/share, 10.32M viewers, 3.7/10 A18-49 rating/share).
Episode-to-episode numbers (1/13/2009):
Households – 6.2/10 to 6.8/11 (+10%)
Viewers – 9.77M to 10.32M (+6%/+0.55M)
Adults 18-49 – 3.6/9 to 3.7/10 (+3%)
ABC followed in fourth place for the evening with a 3.5/5 household rating/share, 5.44 million viewers and a 2.0/5 rating/share among adults 18-49.
Last Week:
3.7/6 HH rating/share [#4]
5.66M viewers [#4]
2.0/5 A18-49 rating/share [#4]
- 8:00 p.m.: Homeland Security USA (3.6/5 HH rating/share, 5.68M viewers, 1.6/4 A18-49 rating/share).
Week-to-week numbers:
Households – 3.7/5 to 3.6/5 (-3%)
Viewers – 5.65M to 5.68M (-0.5%/-0.03M)
Adults 18-49 – 1.7/4 to 1.6/4 (-6%)
- 9:00 p.m.: Scrubs (3.1/5 HH rating/share, 4.90M viewers, 2.1/5 A18-49 rating/share).
Week-to-week numbers:
Households – 3.3/5 to 3.1/5 (-6%)
Viewers – 5.07M to 4.90M (-3%/-0.17M)
Adults 18-49 – 2.2/5 to 2.1/5 (-4.5%)
- 9:30 p.m.: Another episode of Scrubs (2.8/4 HH rating/share, 4.70M viewers, 2.2/5 A18-49 rating/share).
Week-to-week numbers:
Households – 3.3/5 to 2.8/4 (-15%)
Viewers – 4.99M to 4.70M (-6%/-0.29M)
Adults 18-49 – 2.2/5 to 2.2/5 (n/c)
- 10:00 p.m.: Primetime: What Would You Do? (3.8/6 HH rating/share, 5.83M viewers, 2.3/6 A18-49 rating/share).
Week-to-week numbers:
Households – 4.2/7 to 3.8/6 (-9.5%)
Viewers – 6.35M to 5.83M (-8%/-0.52M)
Adults 18-49 – 2.3/6 to 2.3/6 (n/c)
The CW finished in fifth place for the evening with a 1.4/2 household rating/share, 2.06 million viewers and a 1.0/3 rating/share among adults 18-49.
Last Week:
0.7/1 HH rating/share [#5]
0.95M viewers [#5]
0.3/1 A18-49 rating/share [#5]
- 8:00 p.m.: 90210 (1.6/2 HH rating/share, 2.40M viewers, 1.3/3 A18-49 rating/share).
Episode-to-episode numbers (1/20/2009):
Households – 1.5/2 to 1.6/2 (+7%)
Viewers – 2.30M to 2.40M (+4%/+0.10M)
Adults 18-49 – 1.1/3 to 1.3/3 (+18%)
- 9:00 p.m.: Privileged (1.2/2 HH rating/share, 1.69M viewers, 0.8/2 A18-49 rating/share).
Episode-to-episode numbers (1/20/2009):
Households – 1.1/2 to 1.2/2 (+9%)
Viewers – 1.61M to 1.69M (+5%/+0.08M)
Adults 18-49 – 0.7/2 to 0.8/2 (+14%)
Note: Network average numbers from the week prior are based on fast affiliate data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast affiliate numbers. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “American Idol” will be reported in next weeks report for Tuesday, February 10, 2009. Also keep in mind that because these are fast affiliate ratings, numbers may increase or decrease when the final nationals are released.
Source: Fast Affiliate/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.
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