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Broadcast TV Ratings for Sunday, December 28, 2008

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CBS finished in first place for the evening with a 7.0/12 household rating/share and 11.20 million viewers, but fell to third among adults 18-49 with a 2.5/7 rating/share.

  • Last Week
    • 6.8/11 HH Rating/Share [#2]
    • 10.67M Viewers [#2]
    • 2.0/5 A18-49 Rating [#2]
  • Note: Due to the live sporting event the following numbers, for CBS only, are based on the final national numbers.
  • 4:15 p.m.: CBS NFL (7.7/15 HH rating/share, 12.68M viewers, 4.3/14 A18-49 rating/share).
    • Episode-to-episode numbers (12/14/2008):
      • Households – 14.7/28 to 7.7/15
      • Viewers – 24.42M to 12.68M
      • Adults 18-49 – 8.6/28 to 4.3/14
  • 7:25 p.m.: 60 Minutes (8.7/15 HH rating/share, 14.11M viewers, 2.8/8 A18-49 rating/share).
    • Week-to-week numbers (7:00):
      • Households – 8.4/14 to 8.7/15
      • Viewers – 13.13M to 14.11M
      • Adults 18-49 – 2.2/6 to 2.8/8
  • 8:25 p.m.: Million Dollar Password (6.3/10 HH rating/share, 9.84M viewers, 2.0/5 A18-49 rating/share).
    • Week-to-week numbers (8:00):
      • Households – 6.1/10 to 6.3/10
      • Viewers – 9.58M to 9.84M
      • Adults 18-49 – 1.8/5 to 2.0/5
  • 9:25 p.m.: Cold Case-REPEAT (6.1/10 HH rating/share, 9.69M viewers, 2.0/5 A18-49 rating/share).
    • Last week’s numbers (Cold Case):
      • Households – 7.6/12
      • Viewers – 12.01M
      • Adults 18-49 -2.3/6
  • 10:25 p.m.: The Unit-REPEAT (4.2/8 HH rating/share, 6.45M viewers, 1.5/4 A18-49 rating/share).
    • Last week’s numbers (The Unit):
      • Households -5.1/8
      • Viewers – 8.24M
      • Adults 18-49 – 1.8/5

NBC followed in second place for the evening with a 6.6/11 household rating/share and 10.90 million viewers, but managed a solid first place finish among adults 18-49 with a 4.0/11 rating/share.

  • Last Week:
    • 8.5/14 HH Rating/Share [#1]
    • 13.77M Viewers [#1]
    • 4.8/13 A18-49 Rating [#1]
  • Note: Due to the live sporting event the following numbers, for NBC only, are based on the final national numbers.
  • 7:30 p.m: Football Night in America (2.9/5 HH rating/share, 4.81M viewers, 1.8/5 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 3.3/6 to 2.9/5
      • Viewers – 4.96M to 4.81M
      • Adults 18-49 – 1.8/5 to 1.8/5
  • 8:15 p.m: NBC Sunday Night Football: Denver Broncos at San Diego Chargers (9.0/15 HH rating/share, 14.85M viewers, 5.4/15 A18-49 rating/share).
    • Week-to-week numbers (Carolina Panthers at New York Giants – 8:15-11:35pm):
      • Households – 11.5/19 to 9.0/15
      • Viewers – 18.86M to 14.85M
      • Adults 18-49 – 6.8/18 to 5.4/15

ABC finished in third place for the evening with a 4.0/7 household rating/share and 6.32 million viewers, but was fourth among adults 18-49 with a 1.6/4 rating/share.

  • Last Week:
    • 4.0/6 HH Rating/Share [#4]
    • 6.43M Viewers [#4]
    • 1.9/5 A18-49 Rating [#4]
  • 7:00 p.m.: Film: The Sound of Music-REPEAT (4.0/7 HH rating/share, 6.32M viewers, 1.6/4 A18-49 rating/share).

FOX followed in fourth place for the evening with a 3.7/6 household rating/share and 6.10 million viewers, but managed a second place finish among adults 18-49 with a 2.6/7 rating/share.

  • Last Week:
    • 4.6/7 HH Rating/Share [#3]
    • 7.55M Viewers [#3]
    • 3.0/8 A18-49 Rating [#3]
  • Note: Due to the live sporting event the following numbers, for FOX only, are based on the final national numbers.
  • 4:20 p.m.: FOX NFL Sunday (12.4/24 HH rating/share, 20.80M viewers, 7.3/24 A18-49 rating/share).
    • Week-to-week numbers (4:19):
      • Households – 11.8/22 to 12.4/24
      • Viewers – 19.21M to 20.80M
      • Adults 18-49 – 6.6/22 to 7.3/24
  • 7:30 p.m.: The OT (4.8/8 HH rating/share, 7.63M viewers, 2.9/9 A18-49 rating/share).
    • Week-to-week numbers (7:22):
      • Households – 5.8/10 to 4.8/8
      • Viewers – 9.30M to 7.63M
      • Adults 18-49 – 3.7/11 to 2.9/9
  • 8:00 p.m.: The Simpsons-REPEAT (3.2/5 HH rating/share, 5.46M viewers, 2.5/7 A18-49 rating/share).
  • 8:30 p.m.: King of the Hill-REPEAT (2.6/4 HH rating/share, 4.43M viewers, 2.0/5 A18-49 rating/share).
  • 9:00 p.m.: Family Guy-REPEAT (3.4/5 HH rating/share, 5.69M viewers, 2.7/7 A18-49 rating/share).
  • 9:31 p.m.: American Dad-REPEAT (3.0/5 HH rating/share, 4.77M viewers, 2.2/6 A18-49 rating/share).

The CW was left in fifth place with a 0.8/1 household rating/share, 1.27 million viewers and a 0.3/1 rating/share among adults 18-49.

  • Last Week:
    • 0.8/1 HH Rating/Share [#5]
    • 1.20M Viewers [#5]
    • 0.4/1 A18-49 Rating [#5]
  • 7:00 p.m.: Jericho-REPEAT (0.6/1 HH rating/share, 948,000 viewers, 0.3/1 A18-49 rating/share).
  • 8:00 p.m.: Film: The Revenge of the Pink Panther-REPEAT (0.9/1 HH rating/share, 1.43M viewers, 0.3/1 A18-49 rating/share).
    • Last week’s numbers (Film: The Three Amigos!-REPEAT):
      • Households – 0.9/1
      • Viewers – 1.36M
      • Adults 18-49 – 0.4/1
GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “60 Minutes” will be reported in next weeks report for Sunday, January 4, 2009. Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at PIFeedback and Zap2It.