Broadcast TV Ratings for Sunday, September 28, 2008

Broadcast TV Ratings for Sunday, September 28, 2008 October 3, 2008 5:03 pm

Posted by Rosario T. Calabria in Broadcast TV Ratings, News, Nielsen TV Ratings, Television.
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A complete breakdown of the night’s ratings follows after the jump.

NBC finished in first place for the evening with an 8.2/13, household/rating share, 14.23 million viewers and a 5.6/14 rating/share among adults 18-49.

Last Week:

10.0/16 HH Rating/Share [#1]

17.94M Viewers [#1]

7.3/18 A18-49 Rating [#1]

Note: Due to the live sporting event the following numbers, for NBC only, are based on the final national numbers.
7:30 p.m: Football Night in America (2.9/5 HH rating/share, 4.27M viewers, 1.7/5 A18-49 rating/share).
- Week-to-week numbers (Football Night in America – 7:30-8pm):
  - Households – 4.8/9 to 2.9/5
  - Viewers – 7.58M to 4.27M
  - Adults 18-49 – 3.1/10 to 1.7/5
8:15 p.m: NBC Sunday Night Football: Philadelphia Eagles at Chicago Bears (10.8/17 HH rating/share, 17.34M viewers, 6.9/17 A18-49 rating/share).
- Week-to-week numbers (NBC Sunday Night Football: Dallas Cowboys at Green Bay Packers – 8:15-11:09pm):
  - Households – 13.3/21 to 10.8/17
  - Viewers – 22.23M to 17.34M
  - Adults 18-49 – 9.0/22 to 6.9/17

ABC followed in second place for the evening with a 7.8/12 household rating/share and 12.47 million viewers and was tied for second among adults 18-49 with a 4.6/12 rating/share.

Last Week:

6.9/11 HH Rating/Share [#t2]

10.34M Viewers [#3]

3.2/8 A18-49 Rating [#2]

7:00 p.m.: The sixth season premiere of Extreme Makeover: Home Edition (4.5/8 HH rating/share, 7.20M viewers, 2.2/6 A18-49 rating/share).
- Season premiere comparison (9/30/2007 – fifth season premiere – 7pm):
  - Households – 5.8/10 to 4.5/8
  - Viewers – 9.42M to 7.20M
  - Adults 18-49 – 2.9/9 to 2.2/6
- Last week’s numbers (Jimmy Kimmel’s Big Night of Stars):
  - Households – 3.1/5
  - Viewers – 4.61M
  - Adults 18-49 – 1.3/4
8:00 p.m.: The second hour of the Extreme Makeover: Home Edition premiere (7.4/11 HH rating/share, 11.90M viewers, 3.7/9 A18-49 rating/share).
- Season premiere comparison (9/30/2007 – fifth season premiere – 8pm):
  - Households – 8.8/14 to 7.4/11
  - Viewers – 14.25M to 11.90M
  - Adults 18-49 – 4.8/12 to 3.7/9
9:00 p.m.: The fifth season premiere of Desperate Housewives (11.4/17 HH rating/share, 18.44M viewers, 7.0/16 A18-49 rating/share).
- Season premiere comparison (9/30/2007 – fourth season premiere):
  - Households – 12.2/18 to 11.4/17
  - Viewers – 19.32M to 18.44M
  - Adults 18-49 – 7.5/17 to 7.0/16
10:00 p.m.: And the third season premiere of Brothers & Sisters (8.0/13 HH rating/share, 12.35M viewers, 4.8/12 A18-49 rating/share) closed out the evening for ABC.
- Season premiere comparison (9/30/2007 – second season premiere):
  - Households – 8.8/15 to 8.0/13
  - Viewers – 12.83M to 12.35M
  - Adults 18-49 – 4.9/13 to 4.8/12
- Last week’s numbers (The 60th Annual Primetime Emmy Awards – 9-11pm):
  - Households – 8.2/13
  - Viewers – 12.34M
  - Adults 18-49 – 3.8/9

CBS finished in third place for the evening with a 6.9/11 household rating/share and 10.86 million viewers, but was fourth among adults 18-49 with a 2.6/7 rating/share.

Last Week

6.9/11 HH Rating/Share [#t2]

10.56M Viewers [#2]

2.8/7 A18-49 Rating [#3]

Note: Due to a short NFL overrun, the following numbers, for CBS only, are based on the final national numbers.
7:00 p.m.: 60 Minutes (8.0/14 HH rating/share, 12.59M viewers, 2.2/7 A18-49 rating/share).
- Week-to-week numbers:
  - Households – 9.2/15 to 8.0/14
  - Viewers – 14.59M to 12.59M
  - Adults 18-49 – 3.3/9 to 2.2/7
- Last week’s numbers (CBS NFL Various Games National – 4:15-7:25pm):
  - Households – 12.0/23
  - Viewers – 19.23M
  - Adults 18-49 – 7.1/24
8:00 p.m.: The 13th season premiere of The Amazing Race (6.0/9 HH rating/share, 10.04M viewers, 3.2/8 A18-49 rating/share).
- Season premiere comparison (11/4/2007 – 12th season premiere – 8:27pm):
  - Households – 8.3/12 to 6.0/9
  - Viewers – 13.72M to 10.04M
  - Adults 18-49 – 4.3/10 to 3.2/8
9:00 p.m.: The sixth season premiere of Cold Case (7.4/11 HH rating/share, 11.36M viewers, 2.7/6 A18-49 rating/share).
- Season premiere comparison (9/23/2007 – fifth season premiere):
  - Households – 8.2/12 to 7.4/11
  - Viewers – 12.75M to 11.36M
  - Adults 18-49 – 3.1/7 to 2.7/6
10:00 p.m.: And that was followed by the fourth season premiere of The Unit (6.2/10 HH rating/share, 9.71M viewers, 2.6/6 A18-49 rating/share).
- Season premiere comparison (TUES; 9/25/2007 – third season premiere):
  - Households – 6.7/10 to 6.2/10
  - Viewers – 10.70M to 9.71M
  - Adults 18-49 – 2.8/7 to 2.6/6

FOX followed in fourth place for the evening with a 6.4/10 household rating/share and 10.58 million viewers, but managed a strong tie for second place among adults 18-49 with a 4.6/12 rating/share.

Last Week:

3.0/5 HH Rating/Share [#4]

5.01M Viewers [#4]

2.2/6 A18-49 Rating [#4]

Note: Due to an NFL overrun, the following numbers, for FOX only, are based on the final national numbers.
4:15 p.m.: FOX NFL Sunday (13.0/25 HH rating/share, 21.15M viewers, 8.1/27 A18-49 rating/share).
7:34 p.m.: The OT (7.6/13 HH rating/share, 12.18M viewers, 4.9/15 A18-49 rating/share).
8:00 p.m.: The 20th season premiere of The Simpsons (5.7/9 HH rating/share, 9.47M viewers, 4.5/12 A18-49 rating/share).
- Season premiere comparison (9/23/2007 – 19th season premiere):
  - Households – 5.6/9 to 5.7/9
  - Viewers – 9.55M to 9.47M
  - Adults 18-49 – 4.7/13 to 4.5/12
8:30 p.m.: The 13th season premiere of King of the Hill (4.2/6 HH rating/share, 7.10M viewers, 3.4/8 A18-49 rating/share).
- Season premiere comparison (9/23/2007 – 12th season premiere):
  - Households – 4.6/7 to 4.2/6
  - Viewers – 7.82M to 7.10M
  - Adults 18-49 – 3.8/9 to 3.4/8
9:00 p.m.: The seventh season premiere of Family Guy (5.4/8 HH rating/share, 9.09M viewers, 4.5/10 A18-49 rating/share).
- Season premiere comparison (9/23/2007 – sixth season premiere):
  - Households – 6.3/9 to 5.4/8
  - Viewers – 10.81M to 9.09M
  - Adults 18-49 – 5.6/13 to 4.5/10
9:30 p.m.: The fourth season premiere of American Dad (4.2/6 HH rating/share, 6.89M viewers, 3.2/7 A18-49 rating/share).
- Season premiere comparison (9/30/2007 – third season premiere):
  - Households – 3.9/6 to 4.2/6
  - Viewers – 6.07M to 6.89M
  - Adults 18-49 – 3.1/7 to 3.2/7

The CW was left in fifth place with a 0.9/1 household rating/share, 1.34 million viewers and a 0.6/2 rating/share among adults 18-49.

Last Week:

1.0/2 HH Rating/Share [#5]

1.34M Viewers [#5]

0.6/2 A18-49 Rating [#5]

7:00 p.m.: A repeat of One Tree Hill (0.9/2 HH rating/share, 1.37M viewers, 0.6/2 A18-49 rating/share).
8:00 p.m.: A repeat of Privileged (0.9/1 HH rating/share, 1.22M viewers, 0.6/1 A18-49 rating/share).
9:00 p.m.: And a repeat of America’s Next Top Model (1.0/2 HH rating/share, 1.44M viewers, 0.7/2 A18-49 rating/share) ended the evening for The CW.

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “NBC Sunday Night Football: Philadelphia Eagles at Chicago Bears” will be reported in next weeks report for Sunday, October 5, 2008. Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at PIFeedback and Zap2It.

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