March 2008
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Broadcast TV Ratings for Tuesday, March 11, 2008

A two-hour edition of American Idol dominated the television lineup.  Don’t believe me?  The network out-performed the combined numbers of the other four nets on the evening by viewers (29.33M vs. 22.93M), households (16.7 rating vs. 15.3 rating) and adults 18-49 (10.8 rating vs. 7.6 rating).

Pretty impressive.

In season finale/season premiere news, the seventh season finale of According to Jim was off by 25% from last season’s finale, while The CW’s Beauty and the Geek got off to a terrible start.  The series was off by 1.5 million or 44% among viewers and 47% among adults 18-49.

Fox finished in first place for the evening with a 16.7/26 household rating/share, 29.33 million viewers and a 10.8/28 rating/share among adults 18-49.

  • Last Week:
    • 12.1/18 HH rating/share [#1]
    • 20.94M viewers [#1]
    • 7.5/18 A18-49 rating/share [#1]
  • 8:00-10:00 p.m.: American Idol (16.7/26 HH rating/share, 29.33M viewers, 10.8/28 A18-49 rating/share).
    • Week-to-week numbers (8:00-9:00):
      • Households – 15.9/24 to 16.7/26
      • Viewers – 28.44M to 29.33M
      • Adults 18-49 – 10.6/26 to 10.8/28
    • Last week’s numbers (New Amsterdam – series premiere – 9:00-10:00):
      • Households – 8.2/12
      • Viewers – 13.47M
      • Adults 18-49 – 5.4/12

NBC followed in second place for the evening with a 5.4/9 household rating/share, 8.23 million viewers and a 3.0/8 rating/share among adults 18-49.

  • Last Week:
    • 5.9/9 HH rating/share [#2]
    • 8.91M viewers [#2]
    • 3.3/8 A18-49 rating/share [#2]
  • 8:00 p.m.: The Biggest Loser (5.0/8 HH rating/share, 7.66M viewers, 3.0/8 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 5.5/8 to 5.0/8
      • Viewers – 8.62M to 7.66M
      • Adults 18-49 – 3.5/9 to 3.0/8
  • 10:00 p.m.: A repeat of Law & Order: Special Victims Unit (6.4/11 HH rating/share, 9.38M viewers, 3.0/8 A18-49 rating/share).

CBS finished in third place for the evening with a 4.5/7 household rating/share and 6.81 million viewers and was tied for third among adults 18-49 with a 1.8/5 rating/share.

  • Last Week:
    • 5.1/8 HH rating/share [#3]
    • 7.72 viewers [#3]
    • 2.1/5 A18-49 rating/share [#3]
  • 8:00 p.m.: A repeat of NCIS (5.8/9 HH rating/share, 8.65M viewers, 1.5/4 A18-49 rating/share).
  • 9:00 p.m.: Big Brother (3.9/6 HH rating/share, 5.92M viewers, 2.1/5 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 4.0/6 to 3.9/6
      • Viewers – 6.18M to 5.92M
      • Adults 18-49 – 2.3/5 to 2.1/5
  • 10:00 p.m.: Jericho (3.8/6 HH rating/share, 5.87M viewers, 1.9/5 A18-49 rating/share).
    • Week-to-week:
      • Households – 3.8/6 to 3.8/6
      • Viewers – 5.65M to 5.87M
      • Adults 18-49 – 1.7/5 to 1.9/5

ABC followed in fourth place for the evening with a 3.8/6 household rating/share and 5.72 million viewers, but managed a tie for third place among adults 18-49 with a 1.8/5 rating/share.

  • Last Week:
    • 3.7/6 HH rating/share [#4]
    • 5.40M viewers [#4]
    • 1.8/5 A18-49 rating/share [#4]
  • 8:00 & 8:30 p.m.: An original episode of Just for Laughs (3.2/5 HH rating/share, 4.87M viewers, 1.2/3 A18-49 rating/share) was followed by a repeat of Just for Laughs (3.0/5 HH rating/share, 4.57M viewers, 1.2/3 A18-49 rating/share).
    • Week-to-week numbers (Just for Laughs – 8:00):
      • Households – 3.2/5 to 3.2/5
      • Viewers – 4.71M to 4.87M
      • Adults 18-49 – 1.3/3 to 1.2/3
  • 9:00 & 9:30 p.m.:  The seventh season finale of According to Jim (3.2/5 HH rating/share, 5.00M viewers, 1.5/4 A18-49 rating/share) was followed by a repeat of According to Jim (3.1/5 HH rating/share, 4.82M viewers, 1.5/4 A18-49 rating/share).
    • Season finale comparison (Wednesday, May 16, 2007):
      • Households – 3.6/6 to 3.2/5
      • Viewers – 5.40M to 5.00M
      • Adults 18-49 – 2.0/6 to 1.5/4
    • Week-to-week numbers (According to Jim – 9:00):
      • Households – 3.6/5 to 3.2/5
      • Viewers – 5.49M to 5.00M
      • Adults 18-49 – 1.9/5 to 1.5/4
    • Last week’s numbers (Carpoolers – 9:30):
      • Households – 2.7/4
      • Viewers – 3.99M
      • Adults 18-49 – 1.5/4
  • 10:00 p.m.: Primetime: What Would You Do? (5.1/8 HH rating/share, 7.52M viewers, 2.8/8 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 4.1/7 to 5.1/8
      • Viewers – 5.90M to 7.52M
      • Adults 18-49 – 2.1/6 to 2.8/8

The CW finished in fifth place for the evening with a 1.6/2 household rating/share, 2.17 million viewers and a 1.0/2 rating/share among adults 18-49.

  • Last Week:
    • 1.6/2 HH rating/share [#5]
    • 2.30M viewers [#5]
    • 1.1/3 A18-49 rating/share [#5]
  • 8:00 p.m.: The season five premiere of Beauty and the Geek (1.3/2 HH rating/share, 1.88M viewers, 0.9/2 A18-49 rating/share).
    • Season premiere comparison (September 18, 2007 – 8:00-10:00):
      • Households – 2.2/4 to 1.3/2
      • Viewers – 3.38M to 1.88M
      • Adults 18-49 – 1.7/5 to 0.9/2
  • 9:00 p.m.: One Tree Hill (1.8/3 HH rating/share, 2.46M viewers, 1.1/3 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 2.0/3 to 1.8/3
      • Viewers – 2.93M to 2.46M
      • Adults 18-49 -1.4/3 to 1.1/3
GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “American Idol” will be reported in next weeks report for Tuesday, March 18 2008.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research.  Daily ratings figures can be found at PIFeedback and Zap2It.