March 2008
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Broadcast TV Ratings for Sunday, March 2, 2008

Oprah’s Big Give powered ABC to an easy Sunday night victory among total audience and adults 18-49. The series got off a terrific start, drawing in more than 15 million viewers (first place for the evening) and a 5.3 A18-49 rating (also first for the evening).

Fox trailed in second place with its coverage of NASCAR, and its usual mix of comedies, drawing a solid adult 18-49 audience, just narrowly trailing ABC in that demo.

Elsewhere on the evening, CBS remained on par with prior Sunday’s, as the re-purposed episodes of Dexter continue to do well closing out the evening for the network.

Though well back in fourth place on the evening, NBC was relatively competitive, trailing third place CBS only minimally.

The CW, meanwhile, saw only a minimal increase in viewership, with its slightly tweaked lineup that included the return of comedies Everybody Hates Chris and Aliens in America.


ABC finished in first place for the evening with a 7.3/12 household rating/share, 12.21 million viewers and a 4.3/11 rating/share among adults 18-49.

  • Last Week:
    • 15.5/24 HH Rating/Share [#1]
    • 25.71M Viewers [#1]
    • 8.4/20 A18-49 Rating [#1]
  • 7:00 p.m.: America’s Funniest Home Videos (4.7/8 HH rating/share, 8.15M viewers, 2.7/8 A18-49 rating/share).
    • Episode-to-episode numbers (February 17, 2008):
      • Households – 4.6/8 to 4.7/8
      • Viewers – 8.01M to 8.15M
      • Adults 18-49 – 2.8/8 to 2.7/8
    • Last week’s numbers (Barbara Walters Oscars Special):
      • Households – 7.7/13
      • Viewers – 11.69M
      • Adults 18-49 – 3.2/9
  • 8:00 p.m.: Extreme Makeover: Home Edition (8.4/13 HH rating/share, 14.78M viewers, 5.1/13 A18-49 rating/share).
    • Episode-to-episode numbers (February 17, 2008):
      • Households – 7.8/12 to 8.4/13
      • Viewers – 13.49M to 14.78M
      • Adults 18-49 – 4.6/11 to 5.1/13
    • Last week’s numbers (Oscars Red Carpet 2008):
      • Households – 13.3/21
      • Viewers – 21.54M
      • Adults 18-49 – 6.3/17
  • 9:00 p.m.: The series premiere of Oprah’s Big Give (9.4/14 HH rating/share, 15.55M viewers, 5.3/12 A18-49 rating/share).
  • 10:00 p.m.: That was followed by the series premiere of Here Come The Newlyweds (6.6/11 HH rating/share, 10.34M viewers, 4.1/11 A18-49 rating/share).
    • Last week’s numbers (The 80th Annual Academy Awards – 8:30-11:38):
      • Households – 18.7/29
      • Viewers – 32.01M
      • Adults 18-49 – 10.7/26

Fox followed in second place for the evening with a 5.9/9 household rating/share, 9.48 million viewers and a 4.0/10 rating/share among adults 18-49.

  • Last Week:
    • 5.4/8 HH Rating/Share [#2]
    • 9.59M Viewers [#2]
    • 3.7/9 A18-49 Rating [#2]
  • Because of the live-nature of the sporting event, and because the shows aired outside the normal half-hour time periods, the following numbers, for FOX only, are based on the final numbers
  • 7:00 p.m.: NASCAR Sprint Cup Live from Las Vegas (7.1/13 HH rating/share, 12.06M viewers, 4.4/14 A18-49 rating/share)
    • Last week’s numbers (NASCAR Sprint Cup Autoclub 500 – 7:00-9:30):
      • Households – 6.2/10
      • Viewers – 10.92M
      • Adults 18-49 – 4.1/11
  • 8:27 & 8:57 p.m.: The Simpsons (4.8/7 HH rating/share, 8.18M viewers, 3.9/9 A18-49 rating/share) was followed by King of the Hill (4.7/7 HH rating/share, 7.75M viewers, 3.9/9 A18-49 rating/share).
    • Episode-to-episode numbers (The Simpsons – February 17 – 8:00):
      • Households – 4.4/7 to 4.8/7
      • Viewers – 7.77M to 8.18M
      • Adults 18-49 – 3.6/9 to 3.9/9
    • Episode-to-episode numbers (King of the Hill – February 17 – 8:30):
      • Households – 3.7/6 to 4.7/7
      • Viewers – 6.45M to 7.75M
      • Adults 18-49 – 2.9/7 to 3.9/9
  • 9:27 & 9:58 p.m.: Family Guy (4.8/7 HH rating/share, 7.80M viewers, 4.1/10 A18-49 rating/share) and the series premiere of Unhitched (3.8/6 HH rating/share, 5.77M viewers, 2.6/6 A18-49 rating/share).
    • Episode-to-episode numbers (Family Guy – February 17 – 9:00):
      • Households – 4.3/7 to 4.8/7
      • Viewers – 7.29M to 7.80M
      • Adults 18-49 – 3.6/8 to 4.1/10

CBS finished in third place for the evening with a 5.3/9 household rating/share, 8.15 million viewers and a 2.1/5 rating/share among adults 18-49.

  • Last Week
    • 4.8/7 HH Rating/Share [#3]
    • 7.40M Viewers [#3]
    • 2.0/5 A18-49 Rating [#3]
  • 7:00 p.m.: 60 Minutes (8.0/13 HH rating/share, 12.15M viewers, 2.1/6 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 7.1/11 to 8.0/13
      • Viewers – 10.69M to 12.15M
      • Adults 18-49 – 1.8/5 to 2.1/6
  • 8:00 p.m.: Big Brother 9 (3.9/6 HH rating/share, 6.17M viewers, 2.3/6 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 3.6/5 to 3.9/6
      • Viewers – 5.76M to 6.17M
      • Adults 18-49 – 2.3/5 to 2.3/6
  • 9:00 p.m.: A repeat of Cold Case (4.8/7 HH rating/share, 7.37M viewers, 1.9/5 A18-49 rating/share).
  • 10:00 p.m.: CBS’s edited broadcast of episode three of the Showtime series Dexter (4.5/8 HH rating/share, 6.90M viewers, 2.0/5 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 4.1/7 to 4.5/8
      • Viewers – 6.33M to 6.90M
      • Adults 18-49 – 1.9/5 to 2.0/5

NBC followed in fourth place for the evening with a 5.2/8 household rating/share, 7.91 million viewers and a 2.0/5 rating/share among adults 18-49.

  • Last Week:
    • 3.1/5 HH Rating/Share [#4]
    • 4.73M Viewers [#4]
    • 1.3/3 A18-49 Rating [#4]
  • 7:00 p.m.: Dateline (4.9/8 HH rating/share, 7.46M viewers, 1.9/5 A18-49 rating/share).
  • 9:00 p.m.: Deal or No Deal (5.5/8 HH rating/share, 8.65M viewers, 2.3/5 A18-49 rating/share).
  • 10:00 p.m.: A repeat of Law & Order: Criminal Intent (4.5/8 HH rating/share, 8.08M viewers, 2.1/6 A18-49 rating/share).

The CW was left in fifth place with a 0.9/1 household rating/share, 1.29 million viewers and a 0.5/1 rating/share among adults 18-49.

  • Last Week:
    • 0.7/1 HH Rating/Share [#5]
    • 0.98M Viewers [#5]
    • 0.7/1 A18-49 Rating [#5]
  • 7:00 p.m.: A repeat of America’s Next Top Model (1.0/2 HH rating/share, 1.34M viewers, 0.6/2 A18-49 rating/share).
    • Last week’s numbers (CW Now):
      • Households – 0.5/1
      • Viewers – 0.63M
      • Adults 18-49 – 0.2/1
  • 8:00 & 8:30 p.m.: Premiering in new time slots, were original installments of Everybody Hates Chris (1.0/2 HH rating/share, 1.45M viewers, 0.5/1 A18-49 rating/share) and Aliens in America (0.8/1 HH rating/share, 1.09M viewers, 0.4/1 A18-49 rating/share).
    • Episode-to-episode numbers (Everybody Hates Chris – Monday, December 10, 2007):
      • Households – 1.4/2 to 1.0/2
      • Viewers – 2.08M to 1.45M
      • Adults 18-49 – 0.9/2 to 0.5/1
    • Episode-to-episode numbers (Aliens in America – Monday, December 10, 2007):
      • Households – 1.2/2 to 0.8/1
      • Viewers – 1.84M to 1.09M
      • Adults 18-49 – 0.7/2 to 0.4/1
  • 9:00 & 9:30 p.m.: A repeat of Girlfriends (0.8/1 HH rating/share, 1.23 viewers, 0.5/1 A18-49 rating/share) was followed up by a repeat of The Game (0.9/1 HH rating/share, 1.30M viewers, 0.5/1 A18-49 rating/share).
GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “Oprah’s Big Give” will be reported in next weeks report for Sunday, March 9, 2008.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback