February 2008
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Broadcast TV Ratings for Tuesday, February 26, 2008

Fox continues to roll over the competition, with another strong performance by American Idol, which gave a good boost to returning comedy Back to You. Back to You grew by 5.02 million or 69% among viewers and 80% among adults 18-49 from its last newly aired episode back in November of last year, posting series highs.

Elsewhere on the evening, week three of the new season of Jericho managed to register a much needed boost, improving week-to-week by 1.04 million or 18% among viewers and 10% among adults 18-49.

Overall viewership, however, remains low at under 7 million.

In series premiere news, NBC’s MySpace.com series Quarterlife flopped with less than 4 million viewers, and retention from its lead-in at a very weak 48% among households and 52% among adults 18-49.

The CW’s One Tree Hill continues to motor along with solid ratings, growing by 11% among households and 8% among adults 18-49.

Fox finished in first place for the evening with a 13.9/21 household rating/share, 24.40 million viewers and a 9.4/23 rating/share among adults 18-49.

  • Last Week:
    • 16.4/25 HH rating/share [#1]
    • 28.84M viewers [#1]
    • 11.2/27 A18-49 rating/share [#1]
  • 8:00 p.m.: American Idol (16.0/24 HH rating/share, 28.45M viewers, 11.0/27 A18-49 rating/share).
    • Week-to-week numbers (8:00-10:00):
      • Households – 16.4/25 to 16.0/24
      • Viewers – 29.01M to 28.45M
      • Adults 18-49 – 11.3/27 to 11.0/27
  • 9:30 p.m.: Back to You (7.5/11 HH rating/share, 12.33M viewers, 4.5/11 A18-49 rating/share).
    • Episode-to-episode numbers (Wednesday, November 14, 2007 – 8:00):
      • Households – 4.6/8 to 7.5/11
      • Viewers – 7.31M to 12.33M
      • Adults 18-49 – 2.5/7 to 4.5/11

CBS followed in second place for the evening with a 5.3/8 household rating/share and 8.28 million viewers, but fell to third among adults 18-49 with a 2.3/6 rating/share.

  • Last Week:
    • 4.9/8 HH rating/share [#3]
    • 7.40 viewers [#3]
    • 2.0/5 A18-49 rating/share [#3]
  • 8:00 p.m.: A repeat of NCIS (7.3/11 HH rating/share, 11.20M viewers, 2.1/5 A18-49 rating/share).
  • 9:00 p.m.: Big Brother: ‘Til Death Do Us Part (4.4/7 HH rating/share, 6.74M viewers, 2.6/6 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 3.6/5 to 4.4/7
      • Viewers – 5.39M to 6.74M
      • Adults 18-49 – 1.9/4 to 2.6/6
  • 10:00 p.m.: Jericho (4.3/7 HH rating/share, 6.90M viewers, 2.2/6 A18-49 rating/share).
    • Week-to-week:
      • Households – 3.8/6 to 4.3/7
      • Viewers – 5.86M to 6.90M
      • Adults 18-49 – 2.0/5 to 2.2/6

NBC finished in third place for the evening with a 4.3/7 household rating/share and 6.67 million viewers, but was second among adults 18-49 with a 2.6/7 rating/share.

  • Last Week:
    • 5.4/9 HH rating/share [#2]
    • 8.54M viewers [#2]
    • 3.3/8 A18-49 rating/share [#2]
  • 8:00 p.m.: The Biggest Loser (5.1/8 HH rating/share, 8.07M viewers, 3.1/8 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 5.0/8 to 5.1/8
      • Viewers – 8.07M to 8.07M
      • Adults 18-49 – 3.3/8 to 3.1/8
  • 10:00 p.m.: The series premiere of Quarterlife (2.7/5 HH rating/share, 3.86M viewers, 1.6/4 A18-49 rating/share).

ABC followed in fourth place for the evening with a 3.7/6 household rating/share, 5.46 million viewers and a 1.8/5 rating/share among adults 18-49.

  • Last Week:
    • 3.6/6 HH rating/share [#4]
    • 5.46M viewers [#4]
    • 1.5/4 A18-49 rating/share [#4]
  • 8:00 & 8:30 p.m.: An original episode of Just for Laughs (3.2/5 HH rating/share, 4.83M viewers, 1.2/3 A18-49 rating/share) was followed by a repeat of Just for Laughs (3.0/4 HH rating/share, 4.53M viewers, 1.3/3 A18-49 rating/share).
    • Week-to-week numbers (Just for Laughs – 8:00):
      • Households – 3.0/5 to 3.2/5
      • Viewers – 4.46M to 4.83M
      • Adults 18-49 – 1.2/3 to 1.2/3
  • 9:00 & 9:30 p.m.: According to Jim (3.0/4 HH rating/share, 4.63M viewers, 1.4/3 A18-49 rating/share) was followed by Carpoolers (2.3/4 HH rating/share, 3.48M viewers, 1.2/3 A18-49 rating/share).
    • Week-to-week numbers (According to Jim):
      • Households – 3.1/5 to 3.0/4
      • Viewers – 4.63M to 4.63M
      • Adults 18-49 – 1.6/4 to 1.4/3
    • Week-to-week numbers (Carpoolers):
      • Households – 2.6/4 to 2.3/4
      • Viewers – 3.97M to 3.48M
      • Adults 18-49 – 1.4/3 to 1.2/3
  • 10:00 p.m.: Primetime: What Would You Do? (5.3/9 HH rating/share, 7.64M viewers, 2.9/8 A18-49 rating/share).
    • Last week’s numbers (Boston Legal):
      • Households – 4.8/8
      • Viewers – 7.43M
      • Adults 18-49 – 1.8/5

The CW finished in fifth place for the evening with a 1.7/3 household rating/share, 2.49 million viewers and a 1.1/3 rating/share among adults 18-49.

  • Last Week:
    • 1.7/3 HH rating/share [#5]
    • 2.34M viewers [#5]
    • 1.0/3 A18-49 rating/share [#5]
  • 8:00 p.m.: A repeat of Reaper (1.3/2 HH rating/share, 1.81M viewers, 0.7/2 A18-49 rating/share).
  • 9:00 p.m.: One Tree Hill (2.1/3 HH rating/share, 3.17M viewers, 1.4/3 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 2.0/3 to 2.1/3
      • Viewers – 2.85M to 3.17M
      • Adults 18-49 -1.3/3 to 1.4/3
GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “American Idol” will be reported in next weeks report for Tuesday, March 4 2008.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback