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“Tin Man” Finishes Off Strong, Most Watched Program in SCI FI History

After a record breaking night one (related article here), Tin Man dipped a bit in night two, but rebounded quite nicely in its third and final night en route to becoming the networks most-watched program in SCI FI history, and the most-watched mini-series in 2007.

Night two of the series drew 4.4 million viewers (down from the series high 6.3 million from the night prior) and then a solid 5 million for night three for a three-night average of 5.3 million viewers. That average is enough to pass previous record holder for the network Taken (5.0 million) and Dune (4.6 million).

Some of the audience loss in the subsequent parts can likely be attributed to SCI FI’s multiple airings of the show (each part aired live at 9:00 p.m., then repeated at 11:00 p.m. and 1:00 a.m.).

Full details of the programs performances, including demo numbers, follow below in the press release issued by SCI FI.

SCI FI’S ‘TIN MAN’ MAKES RATINGS HISTORY

Most-Watched Program in SCI FI History

Top Cable Miniseries of 2007

SCI FI #1 Entertainment Cable Net Across All Three Nights

NEW YORK – December 5, 2007 – SCI FI Channel’s Tin Man miniseries delivered on its promise to go beyond the yellow brick road and found ratings gold – becoming the top cable miniseries of 2007. Over its three nights, this wild re-imagining of L. Frank Baum’s Wonderful Wizard of Oz also became the most-watched program in SCI FI history, surpassing the success of the Channel’s previous Emmy-winning events, Steven Spielberg Presents TAKEN and Frank Herbert’s Dune.

OVERALL
During its three-night primetime run (December 2-4 @ 9-11pm), Tin Man averaged a 3.6 HH rating/3.4 million HHs, delivering 5.3 million total viewers (P2+), more than 2.9 million viewers P25-54 and 2.7 million viewers P18-49.

–In total viewers (P2+), Tin Man sailed past SCI FI’s previous records – TAKEN (5.0 million) and Dune (4.6 million)
–The six-hour, three-night event drew an even 50-50 split among male and female viewers
–Tin Man made SCI FI #1 in primetime (8-11pm) among all entertainment cable networks for all three nights of its broadcast – averaging more than 2.3 million P25-54s and more than 2.1 million P18-49s. This beats the #2 network across the same three-day span by +77% and +40%, respectively.

*The above includes live plus same day info only. Full DVR playback data should be available for the miniseries by end of December, which will further increase the project’s overall viewership totals.*

NIGHT 3
Night 3 of Tin Man (December 4 @ 9-11pm) brought in a 3.5 HH rating/3.2 million HHs, delivering over 5 million total viewers (P2+), 2.7 million viewers P25-54 and 2.5 million viewers P18-49. Night 3 of Tin Man was the #1 cable program for the day among P18-49s and P25-54s

NIGHT 2
Night 2 of Tin Man (December 3 @ 9-11pm) premiered to a 3.2 HH rating/2.9 million HHs, delivering 4.4 million total viewers (P2+), 2.4 million viewers P25-54 and more than 2.2 million viewers P18-49.*

Monday night drew a record-breaking audience for ad-supported cable, with 68,294,000 P2+ and 30,375,000 P18-49s tuning in during primetime (8-11) – exceeding records set in September of this year in both demos.

–In this highly competitive landscape, Tin Man came out on top, even surpassing the special two-hour episode of The Closer in both P25-54 and P18-49.

NIGHT 1
Night 1 of Tin Man (December 2 @ 9-11pm) became the Channel’s most-watched telecast ever in overall viewership (P2+), as well as in both of its key demos, P25-54 and P18-49. The wizardly delivery bested all of SCI FI’s previous offerings, including the Emmy-winning Steven Spielberg Presents TAKEN.

–Night 1 of Tin Man dominated all cable competition and even outperformed broadcast telecasts on CBS and Fox in key demos
–Night 1 of Tin Man was the top entertainment telecast in cable for P25-54 since Disney’s High School Musical 2 (8/17/2007)
–Night 1 of Tin Man ranks as the #3 basic cable entertainment telecast of 2007 among P25-54s

SCI FI will rebroadcast the miniseries, in its entirety, on Sunday, December 9 @ 5pm-11pm ET/PT.

Produced by RHI, Tin Man is a deliciously twisted take on L. Frank Baum’s children’s literary classic The Wonderful Wizard of Oz, and stars Zooey Deschanel, Alan Cumming, Neal McDonough, Kathleen Robertson, Raoul Trujillo and Richard Dreyfuss.

SCI FI Channel is a television network where “what if” is what’s on. SCI FI fuels the imagination of viewers with original series and events, blockbuster movies and classic science fiction and fantasy programming, as well as a dynamic Web site (www.scifi.com ) and magazine. Launched in 1992, and currently in 93 million homes, SCI FI Channel is a network of NBC Universal, one of the world’s leading media and entertainment companies.

* Source: Nielsen Media Research, Qualifications available upon request.