Broadcast TV Ratings for Sunday, November 4, 2007

Broadcast TV Ratings for Sunday, November 4, 2007 November 5, 2007 2:45 pm

Posted by Rosario T. Calabria in Broadcast TV Ratings, News, Nielsen TV Ratings, Television.
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A half-hour NFL Overrun, which featured the heavily hyped matchup between the Patriots and Colts powered CBS to a strong household and viewer win for the evening. The increased viewership also helped the network’s lineup post impressive week-to-week gains and a great start to the new season of The Amazing Race.

However, NBC still managed to win the evening among adults 18-49, and ABC and Fox both stayed competitive for viewers in the demo.

My full analysis follows after the jump.
CBS finished in first place for the evening with a 10.6/17 household rating/share and 16.95 million viewers, but fell short among adults 18-49, finishing in second place with a 4.8/12 rating/share.

Last Week

7.3/11 HH Rating/Share [#3]

11.10M Viewers [#3]

2.6/6 A18-49 Rating [#3]

7:00 p.m.: An NFL Overrun (19.3/31 HH rating/share, 32.72M viewers, 11.4/29 A18-49 rating/share), which featured the matchup between the New England Patriots and Indianapolis Colts (all of the country with the exception of the Cleveland (Akron-Canton) and Houston markets had access to this game. Houston saw the Houston/Oakland game, while by NFL rule, the CBS station in the Cleveland (Akron-Canton) market wasn’t able to telecast either game) simply clobbered the competition with an insane 31% share. I’m not so sure the game held up to the hype, but it surely rated well and once again proves that in terms of sports in America, Football rules.
7:30 p.m.: With an above-average lead-in, 60 Minutes (11.6/18 HH rating/share, 18.76M viewers, 5.0/12 A18-49 rating/share) improved by 5.71 million or 44% among viewers, 35% among households and a outrageous 85% among adults 18-49. Amazing what such a strong lead-in does for your ratings huh?
- Week-to-week numbers:
  - Households – 8.6/15 to 11.6/18
  - Viewers – 13.05M to 18.76M
  - Adults 18-49 – 2.7/8 to 5.0/12
8:30 p.m.: The 12th cycle premiere of The Amazing Race (8.5/13 HH rating/share, 13.82M viewers, 4.2/9 A18-49 rating/share) got off to a great start. What a brilliant bit of scheduling from CBS. A few weeks ago they had a flop in the second episode (and time series debut) of Viva Laughlin, which was subsequently canceled, then they decide to bring in this always reliable series (especially among the younger demo) and luck off on premiering the show on the evening that the undefeated Patriots and Colts go head-to-head. As you can see from the numbers below, the premiere was up by 3.53 million or 34% among viewers, 37% among households and 35% among adults 18-49 compared to last season’s premiere. We’ll see how much of this audience sticks around for the rest of the season, but there’s no doubt The Amazing Race is still a strong component to CBS’s successes, especially in attracting a younger audience.
- Season premiere comparison (February 18, 2007 – Cycle 11 premiere):
  - Households – 6.2/10 to 8.5/13
  - Viewers – 10.29M to 13.82M
  - Adults 18-49 – 3.1/8 to 4.2/9
- Episode-to-episode comparison (May 6, 2007 – Cycle 11 finale):
  - Households – 6.1/10 to 8.5/13
  - Viewers – 10.31M to 13.82M
  - Adults 18-49 – 3.3/9 to 4.2/9
9:30 p.m.: Cold Case (8.8/14 HH rating/share, 13.43M viewers, 3.3/8 A18-49 rating/share) continued to benefit from the larger audience watching the network for the evening. The show grew by 1.65 million or 14% among viewers, 16% among households and 10% among adults 18-49.
- Week-to-week numbers:
  - Households – 7.6/11 to 8.8/14
  - Viewers – 11.78M to 13.43M
  - Adults 18-49 – 3.0/7 to 3.3/8
10:30 p.m.: Shark (7.4/14 HH rating/share, 10.87M viewers, 2.3/7 A18-49 rating/share) grew a tad, but most of the increased audience in the evening was gone by this point. Note: just the first half-hour of the show is tracked in the fast nationals.
- Week-to-week numbers:
  - Households – 6.8/11 to 7.4/14
  - Viewers – 10.26M to 10.87M
  - Adults 18-49 – 2.3/6 to 2.3/7

ABC followed in second place for the evening with an 8.2/13 household rating/share, and remained competitive in third among viewers with 13.07 million and among adults 18-49 with a 4.7/12 rating/share.

Last Week:

8.6/14 HH Rating/Share [#2]

13.52M Viewers [#2]

5.0/13 A18-49 Rating [#2]

7:00 & 7:30 p.m.: A NASCAR Overrun and a half-hour edition of America’s Funniest Home Videos (5.0/8 HH rating/share, 8.90M viewers, 2.6/7 A18-49 rating/share) and (5.0/8 HH rating/share, 7.96M viewers, 2.6/7 A18-49 rating/share) stayed mostly consistent week-to-week in terms of overall time period performance. And though AFHV was down some among total viewership, it held on to most of its week ago A18-49 audience, down just 4% week-to-week.
- Week-to-week numbers (7:00-8:00 p.m. – America’s Funniest Home Videos):
  - Households – 5.4/9 to 5.0/8
  - Viewers – 9.02M to 7.96M
  - Adults 18-49 – 2.7/8 to 2.6/7
8:00 p.m.: Extreme Makeover: Home Edition (7.9/12 HH rating/share, 13.07M viewers, 4.7/11 A18-49 rating/share) slid a bit from the week prior, but overall the show continues to perform quite well for the network. Considering the strong competition in the hour from NBC Football and CBS programming, these are good numbers.
- Week-to-week numbers:
  - Households – 8.6/13 to 7.9/12
  - Viewers – 14.39M to 13.07M
  - Adults 18-49 – 5.3/13 to 4.7/11
9:00 p.m.: Desperate Housewives (11.9/18 HH rating/share, 18.52M viewers, 6.9/16 A18-49 rating/share) remains solid and consistent in overall viewership, increasing slightly among households and viewers, while dipping just a little among adults 18-49 (-4%).
- Week-to-week numbers:
  - Households – 11.8/17 to 11.9/18
  - Viewers – 18.28M to 18.52M
  - Adults 18-49 – 7.2/16 to 6.9/16
10:00 p.m.: Brothers & Sisters (8.3/14 HH rating/share, 12.25M viewers, 4.6/13 A18-49 rating/share) was the weakest week-to-week performer for ABC, but that’s not to say it also didn’t perform well. Given the show usually drops some when the finals are released, the 8% current loss of A18-49 viewers may actually increase some. Though it was still strong enough to secure a second place finish for the evening among adults 18-49.
- Week-to-week numbers:
  - Households – 8.6/14 to 8.3/14
  - Viewers – 12.59M to 12.25M
  - Adults 18-49 – 5.0/13 to 4.6/13

NBC finished in third place for the evening with a 7.8/12 household rating/share, but managed stronger second place finishes among both viewers (13.38 million) and adults 18-49 (5.5/13 rating/share).

Last Week:

3.2/5 HH Rating/Share [#4]

5.23M Viewers [#4]

1.7/4 A18-49 Rating [#4]

7:00 p.m.: Football Night in America (4.4/6 HH rating/share, 6.97M viewers, 2.7/7 A18-49 rating/share) posted strong week-to-week gains, after airing last week without the benefit of a Sunday Night Football telecast.
- Week-to-week numbers:
  - Households – 2.3/4 to 4.4/6
  - Viewers – 3.45M to 6.97M
  - Adults 18-49 – 1.4/4 to 2.7/7
8:00 p.m.: NBC Sunday Night Football: Dallas Cowboys at Philadelphia Eagles (8.9/14 HH rating/share, 13.90M viewers, 5.8/14 A18-49 rating/share) returned on par with prior performances, and did just enough to give NBC a first place finish for the evening among adults 18-49. Compared to the last ‘SNF’ game, the program was up by 610,000 or 5% among viewers, 7% among households and 5% among adults 18-49. Expect the numbers to increase once finals are released given the live nature of the program.
- Episode-to-episode numbers (October 21, 2007 – NBC Sunday Night Football: Pittsburgh Steelers at Denver Broncos):
  - Households – 8.3/13 to 8.9/14
  - Viewers – 13.29M to 13.90M
  - Adults 18-49 – 5.5/13 to 5.8/14
- Last week’s numbers (The Bourne Supremacy-REPEAT):
  - Households – 3.7/6
  - Viewers – 5.89M
  - Adults 18-49 – 1.9/5
- Last week’s numbers (10:30-11:00 p.m. – Dateline NBC):
  - Households – 2.3/4
  - Viewers – 3.34M
  - Adults 18-49 – 1.2/3

Fox followed in fourth place for the evening with a 5.3/8 household rating/share, 9.34 million viewers and a 4.4/10 rating/share among adults 18-49.

Last Week:

10.8/17 HH Rating/Share [#1]

17.85M Viewers [#1]

6.1/15 A18-49 Rating [#1]

7:00 & 7:30 p.m.: A repeat of The Simpsons (3.9/6 HH rating/share, 6.90M viewers, 2.6/6 A18-49 rating/share) and another repeat of The Simpsons (5.4/8 HH rating/share, 9.56M viewers, 4.1/10 A18-49 rating/share) got Fox off to a good start and proves that The Simpsons, even in its 18th year on the air, is still a strong performer in repeats.
- Last week’s numbers (NFL Overrun):
  - Households – 13.1/26
  - Viewers – 20.85M
  - Adults 18-49 – 8.1/28
- Last week’s numbers (The OT):
  - Households – 5.5/10
  - Viewers – 8.22M
  - Adults 18-49 – 3.3/10
8:00 & 8:30 p.m.: The annual “Treehouse of Horror” special of The Simpsons (6.4/10 HH rating/share, 11.72M viewers, 5.7/13 A18-49 rating/share) combined with a clip show celebrating the past 99 episodes of Family Guy (6.0/9 HH rating/share, 10.48M viewers, 5.3/12 A18-49 rating/share) combined to give Fox a very strong A18-49 performance in the hour. The Simpsons improved by 3.02 million or 35% among viewers, 28% among households and 36% among adults 18-49 from the last newly aired episode.
- Episode-to-episode numbers (October 14, 2007 – The Simpsons):
  - Households – 5.0/8 to 6.4/10
  - Viewers – 8.70M to 11.72M
  - Adults 18-49 – 4.2/11 to 5.7/13
9:00 & 9:30 p.m. The 100th episode of Family Guy (6.1/9 HH rating/share, 10.50M viewers, 5.4/12 A18-49 rating/share) was followed by a new episode of American Dad (4.3/6 HH rating/share, 7.08M viewers, 3.6/8 A18-49 rating/share). Both shows posted improved episode-to-episode numbers, but Family Guy’s numbers were by far the more impressive of the two. Family Guy was up by 2.20 million or 27% among viewers, 27% among households and 38% among adults 18-49. As noted, American Dad improved as well, but its increases weren’t as impressive and it squandered much of its lead-in audience, with retention of 70% among households, 67% among viewers and 67% among adults 18-49.
- Episode-to-episode numbers (October 7, 2007 – Family Guy):
  - Households – 4.8/7 to 6.1/9
  - Viewers – 8.30M to 10.50M
  - Adults 18-49 – 3.9/9 to 5.4/12
- Episode-to-episode numbers (October 14, 2007 – American Dad):
  - Households – 3.8/6 to 4.3/6
  - Viewers – 6.20M to 7.08M
  - Adults 18-49 – 3.1/7 to 3.6/8
- Last week’s numbers (MLB World Series Game 4 Pre Game: Boston Red Sox at Colorado Rockies):
  - Households – 8.5/14
  - Viewers – 13.38M
  - Adults 18-49 – 4.5/13
- Last week’s numbers (MLB World Series Game 4: Boston Red Sox at Colorado Rockies):
  - Households – 12.6/21
  - Viewers – 20.94M
  - Adults 18-49 – 7.1/18

The CW was left then in fifth place with a 0.8/1 household rating/share, 1.00 million viewers and a 0.4/1 rating/share among adults 18-49.

Last Week:

0.8/1 HH Rating/Share [#5]

1.09M Viewers [#5]

0.4/1 A18-49 Rating [#5]

7:00 & 7:30 p.m.: CW Now (0.6/1 HH rating/share, 718,000 viewers, 0.3/1 A18-49 rating/share) and a repeat of Aliens in America (0.6/1 HH rating/share, 915,000 viewers, 0.4/1 A18-49 rating/share) kept The CW in last, last place.
- Week-to-week numbers (CW Now):
  - Households – 0.6/1 to 0.6/1
  - Viewers – 0.70M to 0.72M
  - Adults 18-49 – 0.3/1 to 0.3/1
8:00 p.m.: Life is Wild (0.8/1 HH rating/share, 1.07 million viewers, 0.4/1 A18-49 rating/share) was consistent from the week prior, but when working with such low overall numbers, that’s not really all that difficult to do. I’m not sure what The CW’s expectations are for this show, but they’re obviously not that high given Runaway was pulled faster last season.
- Week-to-week numbers:
  - Households – 0.8/1 to 0.8/1
  - Viewers – 1.08M to 1.07M
  - Adults 18-49 – 0.3/1 to 0.4/1
9:00 p.m.: And that was followed by a repeat of America’s Next Top Model (0.9/1 HH rating/share, 1.13 million viewers, 0.5/1 A18-49 rating/share) which ended another dreadfully low-rated evening for The CW.

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “Desperate Housewives” will be reported in next weeks report for Sunday, November 4, 2007.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback

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