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Broadcast TV Ratings for Monday, October 15, 2007

Thanks to the night’s most-watched program Dancing With the Stars, and a strong series premiere for Samantha Who?, ABC easily takes the evening.

Fox gets a better performance out of its MLB Playoffs game, while both CBS and NBC register week-to-week improvements.

Full analysis after the jump.

ABC finished in first place for the evening with a 10.3/16 household rating/share, 15.18 million viewers and a 4.2/10 rating/share among adults 18-49.

  • Last Week:
    • 9.8/15 HH rating [#1]
    • 14.62M viewers [#1]
    • 4.1/10 A18-49 rating [#1]
  • 8:00-9:30 p.m.: Dancing With the Stars (12.7/19 HH rating/share, 19.19M viewers, 4.6/11 A18-49 rating/share) kicked things off for the evening with familiar numbers, attracting the nights most viewers.  There was little decline in total viewership (1% among households, 2% among viewers) and only a minimal loss of A18-49 viewers (8%).
    • Week-to-week numbers:
      • Households – 12.8/19 to 12.7/19
      • Viewers – 19.62M to 19.19M
      • Adults 18-49 – 5.0/12 to 4.6/11
  • 9:30 p.m.: ‘Dancing’ led into the series premiere Samantha Who? (10.2/15 HH rating/share, 14.92M viewers, 4.5/10 A18-49 rating/share) which posted excellent series premiere numbers.  The program now ranks as the networks highest-rated and most-watched series premiere of the season, ahead of the 14.41 million viewers who watched the September 26th premiere of Private Practice (9.8/12 HH rating/share and a 5.2/13 A18-49 rating/share).  Dancing With the Stars went two minutes into the 9:30 p.m. time period, so Samantha Who? actually didn’t get started until 9:32 p.m.  Because of that, ratings may slide some once finals are released (I’ll update this section of the ratings with those numbers).  Regardless, this is a strong and acceptable start for a new series.
  • 10:00 p.m.: The Bachelor (6.7/11 HH rating/share, 9.30M viewers, 3.4/9 A18-49 rating/share) ended the evening for ABC, taking advantage of its, likely, more compatible lead-in.  It grew by 480,000/5% among viewers, 10% among households and 6% among adults 18-49.  Because Samantha Who? started two minutes late, so did The Bachelor, so ratings may change more than usual.  I’ll make an update to this section of my ratings report when those final numbers are released.
    • Week-to-week numbers (9:30-11:00 p.m.):
      • Households – 6.1/10 to 6.7/11
      • Viewers – 8.82M to 9.30M
      • Adults 18-49 – 3.2/8 to 3.4/9

CBS followed in second place for the evening with a 7.9/12 household rating/share, 11.95 million viewers and a 4.1/10 rating/share among adults 18-49.

  • Last Week:
    • 7.4/11 HH rating [#2]
    • 11.39M viewers [#2]
    • 3.9/10 A18-49 rating [#2]
  • 8:00 & 8:30 p.m.: How I Met Your Mother (5.2/8 HH rating/share, 7.96M viewers, 3.1/9 A18-49 rating/share) was followed by The Big Bang Theory (5.4/8 HH rating/share, 8.15M viewers, 3.2/8 A18-49 rating/share).  Both shows performed well, maintaining their week-ago numbers with only slight declines.  Going up against the first hour of the MLB playoff game, instead of its usual Prison Break competition didn’t help or hurt the two shows ratings.  Though neither show is performing particularly well, they are producing solid A18-49 numbers and The Big Bang Theory continues to grow out of its lead-in.  Definitely positive news for the newcomer.
    • Week-to-week numbers (How I Met Your Mother):
      • Households – 5.1/8 to 5.2/8
      • Viewers – 7.96M to 7.96M
      • Adults 18-49 – 3.2/8 to 3.1/9
    • Week-to-week numbers (The Big Bang Theory):
      • Households – 5.2/8 to 5.4/8
      • Viewers – 8.35M to 8.15M
      • Adults 18-49 – 3.4/8 to 3.2/8
  • 9:00 & 9:30 p.m.: Two and a Half Men (8.9/13 HH rating/share, 13.78M viewers, 4.8/11 A18-49 rating/share) was followed by Rules of Engagement (7.0/10 HH rating/share, 11.02M viewers, 4.0/9 A18-49 rating/share) and both shows managed to build from their week-ago numbers, with Two and a Half Men producing the best week-to-week growth. The show was up by 760,000/6% among viewers, 10% among households and 9% among adults 18-49.  Rules of Engagement grew only slightly.
    • Week-to-week numbers (Two and a Half Men):
      • Households – 8.1/12 to 8.9/13
      • Viewers – 13.02M to 13.78M
      • Adults 18-49 – 4.4/10 to 4.8/11
    • Week-to-week numbers (Rules of Engagement):
      • Households – 6.8/10 to 7.0/10
      • Viewers – 10.68M to 11.02M
      • Adults 18-49 – 3.8/9 to 4.0/9
  • 10:00 p.m.: CSI: Miami (10.4/17 HH rating/share, 15.40M viewers, 4.8/12 A18-49 rating/share) ended the evening for CBS as the networks most-watched and highest-rated show.  It also managed to build from its week-ago performance, growing by 950,000/7% among viewers, 8% among households and 7% among adults 18-49.
    • Week-to-week numbers:
      • Households – 9.6/15 to 10.4/17
      • Viewers – 14.45M to 15.40M
      • Adults 18-49 – 4.5/11 to 4.8/12

Fox followed in fourth place for the evening with a 6.5/10 household rating/share, 9.18 million, and a 2.9/7 rating/share among adults 18-49.

  • Last Week:
    • 3.9/6 HH rating [#4]
    • 6.30M viewers [#4]
    • 2.5/6 A18-49 rating [#4]
  • 8:00 p.m.: Game 3 of the MLB American League Championship Series (6.5/10 HH rating/share, 9.18M viewers, 2.9/7 A18-49 rating/share) between the Boston Red Sox (Away) and the Cleveland Indians (Home) greatly improved upon the networks week-ago combined performance out of Prison Break and K-Ville (2.86 million/45% among viewers, +67% among households and +12% among adults 18-49.  The series has improved from game-to-game and ratings are up 1.76 million/24% among viewers, 35% among households and 32% among adults 18-49 since game 1.
    • Game-to-game numbers (game 1 to game 2 to game 3):
      • Households – 4.8/9 to 5.8/12 to 6.5/10
      • Viewers – 7.42M to 8.79M to 9.18M
      • Adults 18-49 – 2.2/8 to 2.9/10 to 2.9/7
    • Last weeks numbers (Prison Break):
      • Households – 4.4/7
      • Viewers – 7.35M
      • Adults 18-49 – 3.1/8
    • Last weeks numbers (K-Ville):
      • Households – 3.4/5
      • Viewers – 5.29M
      • Adults 18-49 – 2.0/5

NBC finished in third place for the evening with a 5.4/8 household rating/share, 8.83 million viewers and a 3.7/9 rating/share among adults 18-49.

  • Last Week:
    • 5.1/8 HH rating [#3]
    • 8.27M viewers [#3]
    • 3.5/9 A18-49 rating [#3]
  • 8:00 p.m.: Chuck (5.0/7 HH rating/share, 8.23M viewers, 3.2/9 A18-49 rating/share) got a noticeable boost in its fourth week on the air.  The new drama/comedy series posted solid increases of 1.02 million/14% among viewers, 11% among households and, most impressively, 19% among adults 18-49.  This is very good news for the show and the first time it’s registered a week-to-week increase.  If it could somehow stay at this level throughout the rest of its run, NBC will likely be satisfied with its numbers.  We’ll know for sure next week whether the increase can be attributed to not having to go up against Prison Break, or if the show has just somehow added extra viewers (perhaps through the Saturday repeats).
    • Week-to-week numbers:
      • Households – 4.5/7 to 5.0/7
      • Viewers – 7.21M to 8.23M
      • Adults 18-49 – 2.7/7 to 3.2/9
  • 9:00 p.m.: Heroes (6.8/10 HH rating/share, 11.26M viewers, 5.1/12 A18-49 rating/share) also grew from last week’s numbers, though no where near as strongly as its lead-in.  Growth was most present among households (5%) followed by viewers (350,000/3%).  Though the show continues to pace below last season’s numbers (here are the numbers from the comparable fourth episode last season: 7.6/11 HH rating/share, 12.96M viewers, 5.7/13 A18-49 rating/share) it remains strong among adults 18-49, as it was once again the evenings most-watched show among the advertiser friendly demo.
    • Week-to-week numbers:
      • Households – 6.5/9 to 6.8/10
      • Viewers – 10.91M to 11.26M
      • Adults 18-49 – 5.1/12 to 5.1/12
  • 10:00 p.m.: Journeyman (4.5/7 HH rating/share, 7.00M viewers, 2.9/7 A18-49 rating/share) continued the trend of week-to-week growth, though it registered the least among of viewer growth.  One positive was that Journeyman seems to have stabilized, but it remains down from last year’s time period occupant, the canceled drama Studio 60 on the Sunset Strip (5.3/8 HH rating/share, 7.74M viewers, 3.1/8 A18-49 rating/share).  With decreased viewership across the entire broadcast primetime linup, it’s harder to gauge how NBC sees these numbers.  But I’m sure they’d be much happier if retention from its lead-in was stronger, especially among adults 18-49 (66% among households, 62% among viewers and 57% among adults 18-49).
    • Week-to-week numbers:
      • Households – 4.4/7 to 4.5/7
      • Viewers – 6.94M to 7.00M
      • Adults 18-49 – 2.9/7 to 2.9/7

The CW was left for a fifth place finish with a 1.8/3 household rating/share, 2.46 million viewers and a 1.0/2 rating/share among adults 18-49.

  • Last Week:
    • 1.6/2 HH rating [#5]
    • 2.51M viewers [#5]
    • 1.1/3 A18-49 rating [#5]
  • 8:00 & 8:30 p.m.: Everybody Hates Chris (1.9/3 HH rating/share, 2.57M viewers, 1.0/3 A18-49 rating/share) was followed by Aliens in America (1.5/2 HH rating/share, 2.23M viewers, 0.9/2 A18-49 rating/share) started off the struggling CW’s Monday lineup. Both shows have stabilized but neither is performing all that well.  Most concerning is the very weak performance from new series Aliens in America which simply has not caught on and continues to lose audience from its lead-in.
    • Week-to-week numbers (Everybody Hates Chris):
      • Households – 1.7/3 to 1.9/3
      • Viewers – 2.60M to 2.57M
      • Adults 18-49 – 1.1/3 to 1.0/3
    • Week-to-week numbers (Aliens in America):
      • Households – 1.3/2 to 1.4/2
      • Viewers – 2.11M to 2.23M
      • Adults 18-49 – 0.8/2 to 0.9/2
  • 9:00 & 9:30 p.m.: Girlfriends (1.7/3 HH rating/share, 2.42M viewers, 1.0/2 A18-49 rating/share) was followed by The Game (1.9/3 HH rating/share, 2.64M viewers, 1.1/3 A18-49 rating/share) provided better news for The CW, with a larger audience share in the hour, but at the same time there was also some bad news, as both shows posted week-to-week losses among viewers and adults 18-49.  Mondays are just another problem area that need to be addressed for The CW.
    • Week-to-week numbers (Girlfriends):
      • Households – 1.6/2 to 1.7/3
      • Viewers – 2.50M to 2.42M
      • Adults 18-49 – 1.2/3 to 1.0/2
    • Week-to-week numbers (The Game):
      • Households – 1.9/3 to 1.9/3
      • Viewers – 2.86M to 2.64M
      • Adults 18-49 – 1.4/3 to 1.1/3

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “Dancing With the Stars” will be reported in next weeks report for Monday, October 22, 2007.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback