October 2007
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Broadcast TV Ratings for Wednesday, October 10, 2007

CBS passes ABC as the nights most-watched network among households and viewers, thanks in large part to the night’s most-watched program Criminal Minds, which continues to perform well against the younger skewing Private Practice (nights most-watched program among adults 18-49) and Bionic Woman.

ABC’s delightfully enjoyable new drama Pushing Daisies goes through a large drop-off, but still was able to win its time period among adults 18-49, while Private Practice has stabilized, showing week-to-week growth among adults 18-49 and Dirty Sexy Money continues to perform so-so, holding on to +70% of its lead-in audience.

Over at NBC, Deal or No Deal increased its total audience for the second straight week, providing NBC with a time period win for the hour among households and viewers. That led into new series Bionic Woman, which dropped a bit in its third week, but not by any significant margin. Same goes for Life.

Fox’s lineup continues to perform only so-so, while The CW got a boost from America’s Next Top Model, which posted its largest audience of the year, and Gossip Girl, which recently got a full-season renewal, held steady, but continues to perform poorly in terms of retention from its lead-in.

Full analysis after the jump.

CBS finished in first place for the evening with a 7.4/12 household rating/share and 11.60 million viewers, but was just slightly back in second among adults 18-49 with a 3.3/9 rating/share.

  • Last Week:
    • Households - 7.5/12 [#2]
    • Viewers - 11.55M [#2]
    • Adults 18-49 – 3.4/9 [#2]
  • 8:00 p.m.: Kid Nation (4.3/7 HH rating/share, 7.01M viewers, 2.0/6 A18-49 rating/share) continues to slowly fade away. It premiered with only so-so ratings, but ever since then ratings have declined week by week, especially among adults 18-49. The show is off 35% in the demo, 28% among households and 25% among viewers since its September 19th premiere.
    • Week-to-week numbers:
      • Households – 4.6/8 to 4.3/7
      • Viewers – 7.43M to 7.01M
      • Adults 18-49 – 2.4/7 to 2.0/6
  • 9:00 p.m.: Even with its weak lead-in, Criminal Minds (9.2/14 HH rating/share, 14.47M viewers, 3.8/10 A18-49 rating/share) continues to impress after a somewhat modest start to the new season just two weeks back. It stayed mostly even from the week prior, and was once again the nights most-watched program among both households and viewers.
    • Week-to-week numbers:
      • Households – 9.5/15 to 9.2/14
      • Viewers – 14.56M to 14.47M
      • Adults 18-49 – 3.8/10 to 3.8/10
  • 10:00 p.m.: CSI: NY (8.7/15 HH rating/share, 13.31M viewers, 4.0/11 A18-49 rating/share) ended the evening strong for CBS. The show improved from its lead-in among adults 18-49, and improved week-to-week in all categories en route to a first place finish for the hour.
    • Week-to-week numbers (season four premiere):
      • Households – 8.3/14 to 8.7/15
      • Viewers – 12.69M to 13.31M
      • Adults 18-49 – 3.9/10 to 4.0/11

ABC followed in second place for the evening with a 7.0/11 household rating/share and 10.38 million viewers, but was able to snag a strong first place finish among adults 18-49 with a 3.9/11 rating/share.

  • Last Week:
    • Households – 7.7/13 [#1]
    • Viewers – 11.62M [#1]
    • A18-49 – 4.1/11 [#1]
  • 8:00 p.m.: Week two of new series Pushing Daises (6.6/11 HH rating/share, 10.07M viewers, 3.6/11 A18-49 rating/share) was unfortunately the victim of a fairly severe drop-off. The show shed 2.96 million viewers/-23%, 20% of its household reach and 16% in the demo. Hopefully this is its only drop, because this is an incredibly enjoyable series, and quite different from most television these days. It did lead the hour by a comfortable margin among the key A18-49 demo.
    • Week-to-week numbers (series premiere):
      • Households – 8.3/14 to 6.6/11
      • Viewers – 13.03M to 10.07M
      • Adults 18-49 – 4.3/13 to 3.6/11
  • 9:00 p.m.: Better news for ABC was that in its third week Private Practice (8.2/13 HH rating/share, 12.21M viewers, 4.8/12 A18-49 rating/share) managed to hold on to most of its week-ago audience. More importantly, however, was its performance among adults 18-49. The show increased its rating in the demo by 7%, a good sign for its future prospects.
    • Week-to-week numbers:
      • Households – 8.3/13 to 8.2/13
      • Viewers – 12.45M to 12.21M
      • Adults 18-49 – 4.5/11 to 4.8/12
  • 10:00 p.m.: Though it didn’t show any improvement from the week prior, Dirty Sexy Money (6.1/10 HH rating/share, 8.86M viewers, 3.4/9 A18-49 rating/share) didn’t suffer by much of a drop-off. Retention was so-so at 73% among viewers, 74% among households and 71% among adults 18-49. It finished ahead of other time period newcomer Life (NBC).
    • Week-to-week numbers:
      • Households – 6.5/11 to 6.1/10
      • Viewers – 9.61M to 8.86M
      • Adults 18-49 – 3.5/10 to 3.4/9

NBC finished in a competitive third place for the evening with a 6.5/11 household rating/share, 10.27 million viewers and a 3.3/9 rating/share among adults 18-49.

  • Last Week:
    • Households – 6.5/11 [#3]
    • Viewers – 10.27M [#3]
    • A18-49 – 3.3/9 [#3]
  • 8:00 p.m: Deal or No Deal (8.0/13 HH rating/share, 12.49M viewers, 3.1/9 A18-49 rating/share) continues to surprise. I, and many others, had basically written this show off, what with its continued declining ratings, but it has actually performed quite well in this timeslot. It’s up 3.44 million/38% among viewers, 40% among households and 15% among adults 18-49 from its timeslot low it posted on September 26th.
    • Week-to-week numbers:
      • Households – 7.1/12 to 8.0/13
      • Viewers – 11.17M to 12.49M
      • Adults 18-49 – 2.8/8 to 3.1/9
  • 9:00 p.m.: Bionic Woman (6.4/10 HH rating/share, 10.10M viewers, 3.8/10 A18-49 rating/share) wasn’t able to take advantage of its increased lead-in, but seems to have for the most part stabilized. Weekly losses were kept at a minimum, with declines of 970,000/9% among viewers, 7% among households and 7% among adults 18-49.
    • Week-to-week numbers:
      • Households – 6.9/11 to 6.4/10
      • Viewers – 11.07M to 10.10M
      • Adults 18-49 – 4.1/10 to 3.8/10
  • 10:00 p.m.: Life (5.3/9 HH rating/share, 8.14M viewers, 2.8/8 A18-49 rating/share) ended the evening for NBC in last place for the hour. I’m really enjoying this show, and while it’s not really doing all that poorly, it isn’t getting much of an audience. Solid retention from it’s lead-in (81% among viewers, 83% among households and 74% among adults 18-49) should keep it around for a while, and perhaps NBC will thrown a little advertising love towards it.
    • Week-to-week numbers:
      • Households – 5.7/10 to 5.3/9
      • Viewers – 8.68M to 8.14M
      • Adults 18-49 – 3.0/8 to 2.8/8

Fox followed in fourth place for the evening with a 4.1/7 household rating/share, 6.48 million viewers and a 2.6/7 rating/share among adults 18-49.

  • Last Week:
    • Households – 4.0/6 [#4]
    • Viewers – 6.34M [#4]
    • Adults 18-49 – 2.7/7 [#4]
  • 8:00 & 8:30 p.m.: Back to You (4.0/7 HH rating/share, 6.55M viewers, 2.2/7 A18-49 rating/share) and ‘Til Death (3.9/6 HH rating/share, 6.48M viewers, 2.4/7 A18-49 rating/share) aren’t getting the job done. Both shows have stabilized in the ratings, but they’ve stabilized with a quite low audience level.
    • Week-to-week numbers (Back to You):
      • Households – 4.4/7 to 4.0/7
      • Viewers – 6.58M to 6.55M
      • Adults 18-49 – 2.4/7 to 2.2/7
    • Week-to-week numbers (‘Til Death):
      • Households – 3.9/6 to 3.9/6
      • Viewers – 6.19M to 6.48M
      • Adults 18-49- 2.5/7 to 2.4/7
  • 9:00 p.m.: Kitchen Nightmares (4.2/7 HH rating/share, 6.45M viewers, 3.0/8 A18-49 rating/share) meanwhile continues to improve week-to-week after its second episode drop-off. It was once again the networks top-rated show in the demo, and by a comfortable margin (30% above the combined ratings of Back to You and ‘Til Death).
    • Week-to-week numbers:
      • Households – 3.8/6 to 4.2/7
      • Viewers – 6.22M to 6.45M
      • Adults 18-49 – 2.9/7 to 3.0/8

The CW finished in fifth place for the evening with a 2.7/4 household rating/share, 4.08 million viewers and a 1.9/5 rating/share among adults 18-49.

  • Last Week:
    • Households – 2.4/4 [#5]
    • Viewers – 3.66M [#5]
    • Adults 18-49 – 1.7/5 [#5]
  • 8:00 p.m.: Here’s some good news for The CW, as America’s Next Top Model (3.5/6 HH rating/share, 5.29M viewers, 2.5/7 A18-49 rating/share) not only improved week-to-week (750,000/17% among viewers, 17% among households and 14% among adults 18-49) but also posted the highest viewer total of the season.
    • Week-to-week numbers:
      • Households – 3.0/5 to 3.5/6
      • Viewers -4.54M to 5.29M
      • Adults 18-49 – 2.2/6 to 2.5/7
  • 9:00 p.m.: Unfortunately Gossip Girl (1.9/3 HH rating/share, 2.87M viewers, 1.3/3 A18-49 rating/share), which was recently given a full-season order (related article here) wasn’t able to fully capitalize on its strengthened lead-in. There was minimal improvement across the board (120,000/4% among viewers, 6% among households and 8% among adults 18-49).
    • Week-to-week numbers:
      • Households – 1.8/3 to 1.9/3
      • Viewers – 2.75M to 2.87M
      • Adults 18-49 – 1.2/3 to 1.3/3
GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “Criminal Minds” will be reported in next weeks report for Wednesday, October 17, 2007.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback

 

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