October 2007
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Broadcast TV Ratings for Sunday, October 7, 2007

NBC takes first on the evening with a strong performance from its Sunday Night Football telecast, though ABC and CBS remain a competitive second and third, respectably.

In series premiere news, just as with The CW’s other two new series on Sunday, the series premiere of Life is Wild goes by barely noticed.

My full analysis follows after the jump.

NBC finished in first place for the evening with an 8.4/14 household rating/share, 13.66 million viewers and a 5.6/15 rating/share among adults 18-49.

  • Last Week:
    • 7.2/12 HH Rating/Share [#3]
    • 11.32M Viewers [#3]
    • 4.6/12 A18-49 Rating [#2]
  • 7:00 p.m.: Football Night in America (4.5/8 HH rating/share, 7.26M viewers, 2.9/9 A18-49 rating/share) began the winning evening for NBC. As you can see from the comparison below, it turned out to be a better week for NBC’s football, with the program up by 2.34 million/48% among viewers, 32% among households and 38% among adults 18-49.
    • Week-to-week numbers:
      • Households – 3.4/6 to 4.5/8
      • Viewers – 4.92M to 7.26M
      • Adults 18-49 – 2.1/7 to 2.9/9
  • 8:00-8:30 p.m.: The pre-game/beginning minutes of the Sunday Night Football telecast (7.8/13 HH rating/share, 12.80M viewers, 5.2/14 A18-49 rating/share).
  • 8:30-11:00 p.m.: NBC Sunday Night Football (Chicago Bears at Green Bay Packers) (10.1/16 HH rating/share, 16.40M viewers, 6.7/17 A18-49 rating/share). As I noted in my analysis of Football Night in America, NBC was up week-to-week, with a strong performance with the Bears/Packers game. Compared against the finals for last week, the game was up by 1.39 million/9% among viewers, 7% among households and 8% among adults 18-49. Last week, the finals were up considerably from the fast nationals, the same result is likely to occur this week.
    • Week-to-week numbers (Philadelphia Eagles at New York Giants – 8:00-11:16 p.m.):
      • Households – 9.4/15 to 10.1/16
      • Viewers – 15.01M to 16.40M
      • Adults 18-49 – 6.2/16 to 6.7/17

ABC followed in second place for the evening with a 7.8/13 household rating/share, 12.44 million viewers and a 4.4/12 rating/share among adults 18-49.

  • Last Week:
    • 8.9/14 HH Rating/Share [#1]
    • 13.89M Viewers [#1]
    • 5.0/13 A18-49 Rating [#1]
  • 7:00 p.m.: The 18th season premiere of America’s Funniest Home Videos (5.1/9 HH rating/share, 8.48M viewers, 2.6/8 A18-49 rating/share) premiered mostly on par with last year’s premiere, with only slight losses year-to-year.
    • Season premiere comparison (October 1, 2006):
      • Households – 5.4/9 to 5.1/9
      • Viewers – 8.98M to 8.48M
      • Adults 18-49 – 2.6/8
  • 8:00 p.m.: Extreme Makeover: Home Edition (7.0/11 HH rating/share, 11.66M viewers, 4.1/10 A18-49 rating/share) was able to match last week’s two-hour premiere (I’ve included both hours as well as the combined two-hour performance below). Dips among households and viewers were minimal, but the program was able to post a nice increase among adults 18-49 of 8%.
    • Week-to-week numbers (vs. combined two-hours):
      • Households – 7.3/12 to 7.0/11
      • Viewers – 11.83M to 11.66M
      • Adults 18-49 – 3.8/10 to 4.1/10
    • Last week’s numbers (season five premiere: hour 1):
      • Households – 5.8/10
      • Viewers – 9.42M
      • Adults 18-49 – 2.9/9
    • Last week’s numbers (season five premiere: hour 2):
      • Households – 8.8/14
      • Viewers – 14.25M
      • Adults 18-49 – 4.8/12
  • 9:00 p.m.: That led into week two of the new season of Desperate Housewives (11.1/17 HH rating/share, 17.41M viewers, 6.6/16 A18-49 rating/share) which, as expected, dipped a bit. The losses were 1.91 million/10% among viewers, 9% among households and 12% among adults 18-49. Sure the series has faded over the past two years, but its still a consistent and strong performer for ABC.
    • Week-to-week numbers (fourth season premiere):
      • Households – 12.2/18 to 11.1/17
      • Viewers – 19.32M to 17.41M
      • Adults 18-49 – 7.5/17 to 6.6/16
  • 10:00 p.m.: Brothers & Sisters (8.2/14 HH rating/share, 12.21M viewers, 4.5/12 A18-49 rating/share) also slipped in week two, but its losses were a little less. It dropped only 620,000/5% among viewers, 7% among households and 8% among adults 18-49. Sure retention from its lead-in was weak (70% among viewers, 74% among households and 68% among adults 18-49), but it was able to hold strong against NBC’s Sunday Night Football and finished ahead of CBS’s Shark.
    • Week-to-week numbers (season two premiere):
      • Households – 8.8/15 to 8.2/14
      • Viewers – 12.83M to 12.21M
      • Adults 18-49 – 4.9/13 to 4.5/12

CBS finished in third place for the evening with a 7.6/12 household rating/share and 11.53 million viewers, but was fourth among adults 18-49 with a 2.6/7 rating/share.

  • Last Week
    • 8.6/14 HH Rating/Share [#2]
    • 13.22M Viewers [#2]
    • 3.2/8 A18-49 Rating [#t3]
  • 7:00-7:30 p.m.: An NFL Overrun (11.0/20 HH rating/share, 17.34M viewers, 5.4/17 A18-49 rating/share), though off from last week, still provided a strong starting point for CBS’s programming.
    • Week-to-week numbers:
      • Households – 11.0/20 to 7.6/14
      • Viewers – 17.34M to 11.78M
      • Adults 18-49 – 5.4/17 to 3.6/11
  • 7:30-9:00 p.m.: A 90-minute edition of 60 Minutes (7.2/11 HH rating/share, 10.80M viewers, 2.1/6 A18-49 rating/share), week two of the new season, dropped some, but was still strong overall.
    • Week-to-week:
      • Households – 8.5/14 to 7.2/11
      • Viewers – 12.82M to 10.80M
      • Adults 18-49 – 2.8/8 to 2.1/6
  • 9:00 p.m.: Cold Case (8.3/13 HH rating/share, 12.81M viewers, 2.9/7 A18-49 rating/share) remained mostly even from the week prior, but its obvious the show is being affected negatively by the stiff competition in the 9:00 p.m. hour.
    • Week-to-week numbers:
      • Households – 8.7/13 to 8.3/13
      • Viewers – 13.70M to 12.81M
      • Adults 18-49 – 3.4/8 to 2.9/7
  • 10:00 p.m.: Shark (7.4/12 HH rating/share, 11.20M viewers, 2.5/6 A18-49 rating/share) also remained mostly even from the week prior. Though these are solid numbers, it’s falling behind both ABC and NBC in the hour.
    • Week-to-week numbers:
      • Households – 7.5/13 to 7.4/12
      • Viewers – 11.34M to 11.20M
      • Adults 18-49 – 2.6/7 to 2.5/6

Fox followed in fourth place for the evening with a 3.7/6 household rating/share and 8.30 million viewers, but managed a third place finish among adults 18-49 with a 2.9/8 rating/share among adults 18-49.

  • Last Week:
    • 4.0/6 HH Rating/Share [#4]
    • 6.41M Viewers [#4]
    • 3.2/8 A18-49 Rating [#t3]
  • 7:00 & 7:30 p.m.: Back-to-back repeats of King of the Hill and The Simpsons (2.4/4 HH rating/share, 3.62M viewers, 1.5/5 A18-49 rating/share) and (3.2/5 HH rating/share, 5.39M viewers, 2.3/7 A18-49 rating/share).
  • 8:00 & 8:30 p.m.: That led into new episodes of The Simpsons (4.3/7 HH rating/share, 7.74M viewers, 3.6/10 A18-49 rating/share) and King of the Hill (3.5/5 HH rating/share, 6.16M viewers, 2.9/7 A18-49 rating/share). Both series continue to fade, but are still putting up strong demo numbers. No doubt Fox would love to have NFL overruns leading into their primetime programming every Sunday.
    • Week-to-week numbers (The Simpsons):
      • Households – 5.0/8 to 4.3/7
      • Viewers – 8.51 to 7.74M
      • Adults 18-49 – 4.2/11 to 3.6/10
    • Week-to-week numbers (King of the Hill):
      • Households – 4.2/6 to 3.5/5
      • Viewers – 7.27 to 6.16M
      • Adults 18-49 – 3.6/9 to 2.9/7
  • 9:00 & 9:30 p.m.: Family Guy (4.9/7 HH rating/share, 8.39M viewers, 4.0/9 A18-49 rating/share) and American Dad (3.9/6 HH rating/share, 6.58M viewers, 3.0/7 A18-49 rating/share) remained even from the week prior. Family Guy posted the networks best performance in the A18-49 demo. American Dad isn’t doing that great in its third year, but it too is doing okay in the A18-49 demo.
    • Week-to-week numbers (Family Guy):
      • Households – 4.9/7 to 4.9/7
      • Viewers – 7.98M to 8.39M
      • Adults 18-49 – 4.3/10 to 4.0/9
    • Week-to-week numbers (American Dad):
      • Households – 3.9/6 to 3.9/6
      • Viewers – 6.07M to 6.58M
      • Adults 18-49 – 3.1/7 to 3.0/7

The CW was left then in fifth place with a 0.9/2 household rating/share, 1.27 million viewers and a 0.4/1 rating/share among adults 18-49.

  • Last Week:
    • 0.6/1 HH Rating/Share [#5]
    • .855M Viewers [#5]
    • 0.4/1 A18-49 Rating [#5]
  • 7:00 & 7:30 p.m.: CW Now (0.7/1 HH rating/share, 852,000 viewers, 0.4/1 A18-49 rating/share) and Online Nation (0.6/1 HH rating/share, 762,000 viewers, 0.3/1 A18-49 rating/share) continue to be lowly viewed.
    • Week-to-week numbers:
      • Households – 0.6/1 to 0.7/1
      • Viewers – 0.786M to 0.852M
      • Adults 18-49 – 0.3/1 to 0.4/1
    • Week-to-week numbers:
      • Households – 0.5/1 to 0.6/1
      • Viewers – 0.690M to 0.762M
      • Adults 18-49 – 0.2/1 to 0.3/1
  • 8:00 p.m.: The series premiere of Life is Wild (1.2/2 HH rating/share, 1.64 million viewers, 0.4/1 A18-49 rating/share) flopped. This is just not a good performance for a series premiere. Are the people running The CW just not interested in the network succeeding? There seems to be no desire from the network to get viewers watching their Sunday night lineup. Perhaps they’d be better off just handing over Sunday nights to their affiliates and just concentrate on the other five days of the week they program for.
  • 9:00 p.m.: And that was followed by a repeat of America’s Next Top Model (1.0/2 HH rating/share, 1.11 million viewers, 0.5/1 A18-49 rating/share).
GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “NBC Sunday Night Football” will be reported in next weeks report for Sunday, October 13, 2007.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback