October 2007
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Broadcast TV Ratings for Wednesday, October 3, 2007

The series premiere of Pushing Daisies was strong for ABC, as the network managed to stay ahead of CBS among households, viewers and adults 18-49 for the second straight week.

Week two of the Private Practice vs. Bionic Woman battle goes to Private Practice in all categories. While both series were still strong, they both dropped week-to-week, though Bionic Woman had a much more severe decline. Private Practice was the night’s most watched program among adults 18-49.

The real winner of the 9:00 p.m. hour though was CBS (second overall on the night)’s Criminal Minds which after a below-par season premiere last week rebounded for a strong first place finish on the night among households and viewers.

In the 10:00 p.m. hour, ABC got a solid performance out of Dirty Sexy Money, which held onto 100% of its series premiere A18-49 audience, while NBC’s took a bit of a tumble.

Over at The CW, the struggling new network saw some good news with a bump in the ratings for freshman drama Gossip Girl.

Full analysis after the jump.

ABC finished in first place for the evening with a 7.7/13 household rating/share, 11.62 million viewers and a 4.1/11 rating/share among adults 18-49.

  • Last Week:
    • Households – 9.4/15 [#1]
    • Viewers – 13.76M [#1]
    • A18-49 – 4.2/11 [#1]
  • 8:00 p.m.: The series premiere launch of Pushing Daises (8.3/14 HH rating/share, 12.83M viewers, 4.3/13 A18-49 rating/share) was a successful one, with the series opening the evening for ABC in a strong position. The premiere was not as strong as last week’s Private Practice premiere, but considering the show opens the evening (i.e. it has no lead-in), there should be a different approach taken with its analysis. By far the strongest aspect of the shows performance was its rating among adults 18-49. Though the hour was down by a significant amount among households (-25%) and viewers (-3.98 million/-24%) when compared to last week’s timeslot occupant (the first Dancing With the Stars elimination episode), it managed to build upon the A18-49 demographic, growing by 5%. It’s by no means a large increase, but it’s certainly a positive worth noting. Hopefully this show stays consistent and even grows over the coming weeks, as its one of my favorites of the fall season.
    • Last week’s numbers (Dancing With the Stars: The Results):
      • Households – 11.1/18
      • Viewers – 16.81M
      • Adults 18-49 – 4.1/12
  • 9:00 p.m.: Private Practice (8.3/13 HH rating/share, 12.29M viewers, 4.5/11 A18-49 rating/share) dipped downward in its second week on the air, dropping by 2.12 million or 15% among viewers, 15% among households and 14% among adults 18-49. Though those are somewhat large drops, it was still solid overall as it managed to beat Bionic Woman in the hour, and was number the fourth most-watched show on the evening. It also grew from its lead-in among adults 18-49 to produce the nights highest rating among adults 18-49. It’s not as strong as Grey’s Anatomy was during that show’s first year, but ABC should be pleased with its performance so long as it doesn’t continue to fade. Personally, I think it has a long way to go before it matches the quality and consistency in writing, acting and drama/comedy that Grey’s Anatomy produces on a weekly basis.
    • Week-to-week numbers (series premiere):
      • Households – 9.8/15 to 8.3/13
      • Viewers – 14.41M to 12.29M
      • Adults 18-49 – 5.2/13 to 4.5/11
  • 10:00 p.m.: Week two of Dirty Sexy Money (6.7/11 HH rating/share, 9.73M viewers, 3.6/10 A18-49 rating/share) was another bright spot on the ABC lineup. Despite a weakened lead-in, the series managed to hold on to 91% of last week’s household audience, 93% of last week’s total viewers and a perfect 100% of its A18-49 audience. This are by no means impressive numbers, but the series held its own against CSI: NY in the demo and fared much better than week 2 of Life.
    • Week-to-week numbers (series premiere):
      • Households – 7.4/12 to 6.7/11
      • Viewers – 10.44M to 9.73M
      • Adults 18-49 – 3.6/10 to 3.6/10

CBS followed in second place on the evening with a 7.5/12 household rating/share, 11.55 million viewers and a 3.4/9 rating/share among adults 18-49.

  • Last Week:
    • Households - 7.0/11 [#2]
    • Viewers - 11.01M [#2]
    • Adults 18-49 – 3.1/9 [#3]
  • 8:00 p.m.: Kid Nation (4.7/8 HH rating/share, 7.51M viewers, 2.4/7 A18-49 rating/share) stabilized in terms of households and viewers, but dipped even further down among adults 18-49 (-14%). America just doesn’t seem all that interested in this type of reality series, and the hype and negative news surrounding the shows premiere hasn’t had any positive effect on its ratings.
    • Week-to-week numbers:
      • Households – 4.8/8 to 4.7/8
      • Viewers – 7.62M to 7.51M
      • Adults 18-49 – 2.8/8 to 2.4/7
  • 9:00 p.m.: Criminal Minds (9.4/15 HH rating/share, 14.42M viewers, 3.7/9 A18-49 rating/share) rebounded in a very big way after a below average season premiere last week. The third year procedural improved upon all categories, growing most among households (+15%) and viewers (+1.76 million/+14%). There was even some growth among adults 18-49 (+6%). Looks as if some casual Criminal Minds viewers drifted away from the show last week to sample new dramas Private Practice and Bionic Woman, and promptly returned to the show this week.
    • Week-to-week numbers (season three premiere):
      • Households – 8.2/13 to 9.4/15
      • Viewers – 12.66M to 14.42M
      • Adults 18-49 – 3.5/9 to 3.7/9
  • 10:00 p.m.: CSI: NY (8.3/14 HH rating/share, 12.72M viewers, 3.9/10 A18-49 rating/share) posted nearly identical numbers from the week prior, with slight growth in two of three categories. Most importantly though was the win on the hour among all three categories, and growth from its lead-in among adults 18-49 (+5%) despite a dip in audience levels (-1.70 million/-12% among viewers and -12% among households).
    • Week-to-week numbers (season four premiere):
      • Households – 8.1/13 to 8.3/14
      • Viewers – 12.72M to 12.72M
      • Adults 18-49 – 3.7/10 to 3.9/10

NBC finished in third place on the evening with a 6.5/11 household rating/share, 10.27 million viewers and a 3.3/9 rating/share among adults 18-49.

  • Last Week:
    • Households – 6.8/11 [#3]
    • Viewers – 10.88M [#3]
    • A18-49 – 4.1/11 [#2]
  • 8:00 p.m: Deal or No Deal (7.1/11 HH rating/share, 11.07M viewers, 2.8/8 A18-49 rating/share) showed a marked improvement in total audience, growing by 2.02 million/22% among viewers and 25% among households (growth among adults 18-49 was 4%). Considering it went up against the series premiere of Pushing Daisies, it’s good news for NBC to see that the show still serves its purpose as an effective counter-programming alternative to the television public.
    • Week-to-week numbers:
      • Households – 5.7/9 to 7.1/11
      • Viewers – 9.05M to 11.07M
      • Adults 18-49 – 2.7/8 to 2.8/8
  • 9:00 p.m.: Week two of Bionic Woman (6.8/11 HH rating/share, 10.94M viewers, 4.0/10 A18-49 rating/share) saw a fairly substantial loss of viewership across the board. Until we see the Live + 7 day numbers, the only logical conclusion one can make from these losses (-2.97 million/-21% among viewer, -20% among households and -30% among adults 18-49) is that though the series was amply sampled last week, a significant chunk of those viewers weren’t all that interested in what was shown. I somewhat expected a drop-off in viewership, as I wasn’t all that thrilled with the pilot. But those week 1 numbers really were quite strong, and the half-hour increase was also quite impressive. It seems that many of those second-half viewers were coming over from the weak Private Practice pilot.
    • Week-to-week numbers (series premiere):
      • Households – 8.5/13 to 6.8/11
      • Viewers – 13.91M to 10.94M
      • Adults 18-49 – 5.7/14 to 4.0/10
  • 10:00 p.m.: Week two of Life (5.7/10 HH rating/share, 8.80M viewers, 3.0/8 A18-49 rating/share) shared in the audience decline of its lead-in, though more so in its performance among adults 18-49, where it was down by 25%. Among households and viewers (-1.15 million), the declines were a less severe at 11 and 12 percent respectively.
    • Week-to-week numbers (series premiere):
      • Households – 6.4/11 to 5.7/10
      • Viewers – 9.95M to 8.80M
      • Adults 18-49 – 4.0/11 to 3.0/8

Fox followed in fourth place on the evening with a 4.0/6 household rating/share, 6.34 million viewers and a 2.7/7 rating/share among adults 18-49.

  • Last Week:
    • Households – 3.8/6 [#4]
    • Viewers – 6.14M [#4]
    • Adults 18-49 – 2.5/7 [#4]
  • 8:00 & 8:30 p.m.: New episodes of Back to You (4.4/7 HH rating/share, 6.58M viewers, 2.4/7 A18-49 rating/share) and ‘Til Death (4.0/6 HH rating/share, 6.22M viewers, 2.5/7 A18-49 rating/share) aren’t doing all that much to elevate FOX to a high position on Wednesday, though both shows appear to have stabilized among total audience (plus adults 18-49 when looking at ‘Til Death). Back to You took another hit among adults 18-49 though, with a 14% drop in that demo from just a week ago.
    • Week-to-week numbers (Back to You):
      • Households – 4.5/8 to 4.4/7
      • Viewers – 7.47M to 6.58M
      • Adults 18-49 – 2.8/9 to 2.4/7
    • Week-to-week numbers (‘Til Death):
      • Households – 3.8/6 to 4.0/6
      • Viewers – 6.20M to 6.22M
      • Adults 18-49- 2.4/7 to 2.5/7
  • 9:00 p.m.: Though the least watched (in households) show for the network, Kitchen Nightmares (3.8/6 HH rating/share, 6.29M viewers, 2.9/7 A18-49 rating/share) was FOX’s highest-rated among adults 18-49, and by a good deal, growing from its lead-in by 16%. There was also a nice week-to-week bump in all categories (+870,000/16% among viewers, 12% among households and 16% among adults 18-49).
    • Week-to-week numbers:
      • Households – 3.4/5 to 3.8/6
      • Viewers – 5.42M to 6.29M
      • Adults 18-49 – 2.5/6 to 2.9/7

The CW finished in fifth place for the evening with a 2.4/4 household rating/share, 3.66 million viewers and a 1.7/5 rating/share among adults 18-49.

  • Last Week:
    • Households – 2.4/4 [#5]
    • Viewers – 3.70M [#5]
    • Adults 18-49 – 1.8/5 [#5]
  • 8:00 p.m.: America’s Next Top Model (3.0/5 HH rating/share, 4.52M viewers, 2.2/7 A18-49 rating/share) slid just a little further down, but still remains one of the networks top performers among total audience, and is easily the best performing show on the network among adults 18-49.
    • Week-to-week numbers:
      • Households – 3.1/5 to 3.0/5
      • Viewers -4.90M to 4.52M
      • Adults 18-49 – 2.4/7 to 2.2/7
  • 9:00 p.m.: And what do you know, there was some good news to report in the ratings for week three of Gossip Girl (1.8/3 HH rating/share, 2.80M viewers, 1.3/3 A18-49 rating/share) which rebounded from last week’s fall. Despite a slightly reduced lead-in, the new drama series increased week-to-week by 320,000/13% among viewers, 6% among households and 18% among adults 18-49. There is still a good deal more room for improvement though, as retention from its lead-in is still way too low at 62% among viewers, 60% among households and 59% among adults 18-49.
    • Week-to-week numbers (Series premiere):
      • Households – 1.7/3 to 1.8/3
      • Viewers – 2.48M to 2.80M
      • Adults 18-49 – 1.1/3 to 1.3/3

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “Criminal Minds” will be reported in next weeks report for Wednesday, October 10, 2007.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback


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  • matt

    woohoo good numbers for the premiere of pushing daisies a show i look forward 2!

  • matt

    woohoo good numbers for the premiere of pushing daisies a show i look forward 2!