October 2007
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Broadcast TV Ratings for Monday, October 1, 2007

ABC easily wins the night with a dominant two-hour edition of Dancing With the Stars.

Second week’s of new series The Big Bang Theory, Chuck and Journeyman all decline a bit, but not in any extreme amounts.

And the comedy lineup premiere on The CW performs poorly, including the series premiere of new comedy Aliens in America. The Game was the only bright spot on the night for The CW, with solid numbers and an increase over the year prior in all categories.

ABC finished in first place for the evening with a 11.1/17 household rating/share, 16.75 million viewers and a 4.7/12 rating/share among adults 18-49.

  • Last Week:
    • 10.1/15 HH rating [#1]
    • 15.38M viewers [#1]
    • 4.7/12 A18-49 rating [#1]
  • 8:00-10:00 p.m.: Dancing With the Stars (13.2/20 HH rating/share, 20.34M viewers, 5.2/13 A18-49 rating/share) remained strong as ever, posting mostly even numbers from the week prior.
    • Week-to-week numbers (season five premiere – 8:00-9:30 p.m.):
      • Households – 13.5/20 to 13.2/20
      • Viewers – 21.25M to 20.34M
      • Adults 18-49 – 5.8/15 to 5.2/13
  • 10:00 p.m.: The Bachelor (6.8/11 HH rating/share, 9.58M viewers, 3.6/9 A18-49 rating/share) managed a slight increase from last week, growing most among households (+6%).
    • Week-to-week (season 11 premiere):
      • Households – 6.4/11 to 6.8/11
      • Viewers – 9.23M to 9.58M
      • Adults 18-49 – 3.5/9 to 3.6/9

CBS followed in second place for the evening with a 7.6/12 household rating/share and 11.69 million viewers, but was tied for second among adults 18-49 with a 4.0/10 rating/share.

  • Last Week:
    • 7.9/12 HH rating [#2]
    • 12.17M viewers [#2]
    • 4.2/10 A18-49 rating [#3]
  • 8:00 & 8:30 p.m.: How I Met Your Mother (5.1/8 HH rating/share, 7.88M viewers, 3.0/8 A18-49 rating/share) was followed by The Big Bang Theory (5.5/8 HH rating/share, 8.58M viewers, 3.4/8 A18-49 rating/share), with both series dropping a bit from last week’s premieres. In terms of week-to-week performances, How I Met Your Mother was the best performer, losing the least amount of audience. The Big Bang Theory was down the most between the two (-940,000 or -10% among viewers, 8% among households and 8% among adults 18-49). These are by no means poor performances though, as the show was still able to grow respectably from its lead-in. In addition, it was second place on the hour among adults 18-49, second only to Dancing With the Stars. Certainly good news.
    • Week-to-week numbers (season three premiere – How I Met Your Mother):
      • Households – 5.2/8 to 5.1/8
      • Viewers – 8.12M to 7.88M
      • Adults 18-49 – 3.3/9 to 3.0/8
    • Week-to-week numbers (series premiere – The Big Bang Theory):
      • Households – 6.0/9 to 5.5/8
      • Viewers – 9.52M to 8.58M
      • Adults 18-49 – 3.7/9 to 3.4/8
  • 9:00 & 9:30 p.m.: Two and a Half Men (8.4/12 HH rating/share, 13.38M viewers, 4.6/11 A18-49 rating/share) was followed by Rules of Engagement (6.6/10 HH rating/share, 10.54M viewers, 3.9/9 A18-49 rating/share) and here we had a guess of good news/bad news. Two and a Half Men stayed mostly consistent from its season premiere numbers last week, but the trouble was with Rules of Engagement. The series had a fairly big drop-off of 1.69 million or 14% among viewers, 15% among households and 13% among adults 18-49.
    • Week-to-week numbers (fifth season premiere – Two and a Half Men):
      • Households – 8.5/12 to 8.4/12
      • Viewers – 13.58M to 13.38M
      • Adults 18-49 – 4.8/11 to 4.6/11
    • Week-to-week numbers (second season premiere – Rules of Engagement):
      • Households – 7.8/12 to 6.6/10
      • Viewers – 12.23M to 10.54
      • Adults 18-49 – 4.5/10 to 3.9/9
  • 10:00 p.m.: The decreased lead-in didn’t negatively affect CSI: Miami (9.9/16 HH rating/share, 14.88M viewers, 4.6/11 A18-49 rating/share) which posted numbers virtually identical to last week.
    • Week-to-week numbers (sixth season premiere):
      • Households – 10.0/16 to 9.9/16
      • Viewers – 15.08M to 14.88M
      • Adults 18-49 – 4.6/12 to 4.6/11

NBC finished in third place for the evening with a 5.8/9 household rating/share and 9.51 million viewers, but was able to tie for second place among adults 18-49 with a 4.0/10 rating/share.

  • Last Week:
    • 6.6/10 HH rating [#3]
    • 10.96M viewers [#3]
    • 4.6/11 A18-49 rating [#2]
  • 8:00 p.m.: Chuck (5.1/8 HH rating/share, 8.22M viewers, 3.1/8 A18-49 rating/share) went through a similar weekly decline as fellow newcomer The Big Bang Theory. Weekly losses were at 990,000 or 11% among viewers, 9% among households and 14% among adults 18-49. Next week will be the key, but it’ll obviously have to maintain these numbers, and actually probably grow some, to ensure a full season or a second season renewal.
    • Week-to-week numbers (series premiere):
      • Households – 5.6/9 to 5.1/8
      • Viewers – 9.21M to 8.22M
      • Adults 18-49 – 3.6/9 to 3.1/8
  • Note: NBC took advantage of a new rule in the Nielsens which allows a network to combine the first-run and repeat numbers of a show so long as they contain the same commericals. With that in mind, the season 2 premiere had the following numbers, which includes last Monday’s airing, and the Saturday repeat: 9.9/14 HH rating/share, 16.97M viewers, 7.3/17 A18-49 rating/share).
  • 9:00 p.m.: Heroes (7.0/10 HH rating/share, 11.94M viewers, 5.5/13 A18-49 rating/share) slid down a bit from its season premiere, shedding 2.18 million viewers (15%), 14% among households and 15% among adults 18-49. I’m sure most of the drop-off has to do with DVR usage. Despite the weekly losses, it was still first on the night among adults 18-49.
    • Week-to-week numbers (fast nationals – season two premiere):
      • Households – 8.1/12 to 7.0/10
      • Viewers – 14.12M to 11.94M
      • Adults 18-49 – 6.5/15 to 5.5/13
  • 10:00 p.m.: Continuing a trend, new series Journeyman (5.2/9 HH rating/share, 8.39M viewers, 3.3/8 A18-49 rating/share) was off a bit from last week’s series premiere, but slippage was the least among the three new series on the night. It was off by 770,000 or 8% among viewers, 10% among households and only 6% among adults 18-49. Retention from its lead-in was also more favorable this week compared to last (70% among viewers, 74% among households and 60% among adults 18-49).
    • Week-to-week numbers (series premiere):
      • Households – 5.8/9 to 5.2/9
      • Viewers – 9.16M to 8.39M
      • Adults 18-49 – 3.5/9 to 3.3/8

Fox followed in fourth place for the evening with a 4.2/6 household rating/share, 6.34 million, and a 2.5/6 rating/share among adults 18-49.

  • Last Week:
    • 4.4/7 HH rating [#4]
    • 6.72M viewers [#4]
    • 2.7/7 A18-49 rating [#4]
  • 8:00 p.m.: Prison Break (4.6/7 HH rating/share, 7.22M viewers, 3.1/8 A18-49 rating/share) continues to hang on to a reduced audience. It didn’t lose much from the week prior, but it continues to perform below last year’s numbers.
    • Week-to-week numbers:
      • Households – 4.7/7 to 4.6/7
      • Viewers – 7.41M to 7.22M
      • Adults 18-49 – 3.1/8 to 3.1/8
  • 9:00 p.m.: K-Ville (3.7/5 HH rating/share, 6.13M viewers, 2.3/5 A18-49 rating/share) held firm from the week prior, but that’s not saying much considering the weak overall numbers.
    • Week-to-week numbers:
      • Households – 4.0/6 to 3.7/5
      • Viewers – 6.13M to 6.13M
      • Adults 18-49 – 2.3/5 to 2.3/5

The CW was left for a fifth place finish with a 1.8/3 household rating/share, 2.62 million viewers and a 1.1/3 rating/share among adults 18-49.

  • Last Week:
    • 1.1/2 HH rating [#5]
    • 1.74M viewers [#5]
    • 0.7/2 A18-49 rating [#5]
  • 8:00 & 8:30 p.m.: The third season premiere of Everybody Hates Chris (1.7/3 HH rating/share, 2.58M viewers, 1.0/3 A18-49 rating/share) was followed by the series premiere of promising comedy Aliens in America (1.6/2 HH rating/share, 2.33M viewers, 0.8/2 A18-49 rating/share) didn’t attract much of an audience. Everybody Hates Chris was up a bit from last year’s premiere (which took place on a Sunday), but that’s not saying much considering its overall low audience. The news didn’t get any better for the series premiere of Aliens in America. Unfortunately the program was the least viewed on the evening, dipping from its lead-in and off even from last year’s timeslot occupant All of Us among adults 18-49. That’s three weak series premiere’s for The CW (Gossip Girl, Reaper and now Aliens in America).
    • Everybody Hates Chris
    • Season premiere comparison (Sunday, October 1, 2006):
      • Households – 1.6/3 to 1.7/3
      • Viewers – 2.44M to 2.58M
      • Adults 18-49 – 0.9/2 to 1.0/3
    • Episode-to-episode numbers (season two finale – May 14, 2007):
      • Households – 1.6/3 to 1.7/3
      • Viewers – 2.34M to 2.58M
      • Adults 18-49 – 1.0/3 to 1.0/3
    • Aliens in America
    • Timeslot comparison (All of Us – Sunday, October 1, 2006):
      • Households – 1.5/2 to 1.6/2
      • Viewers – 2.30M to 2.33M
      • Adults 18-49 -0.9/2 to 0.8/2
  • 9:00 & 9:30 p.m.: The eighth season premiere of Girlfriends (1.7/2 HH rating/share, 2.59M viewers, 1.2/3 A18-49 rating/share) was followed by the second season premiere of The Game (2.0/3 HH rating/share, 2.99M viewers, 1.4/3 A18-49 rating/share) provided some good news for The CW, especially The Game which showed a nice improvement from last year’s premiere, and where it ended this past May. It was up by 390,000 or 15% among viewers, 18% among households and 27% among adults 18-49.
    • Girlfriends
    • Season premiere comparison (Sunday, October 1, 2006):
      • Households – 1.7/3 to 1.7/2
      • Viewers – 2.74M to 2.59M
      • Adults 18-49 – 1.3/3 to 1.2/3
    • Episode-to-episode numbers (season seven finale – one-hour – May 7, 2007):
      • Households – 2.0/3 to 1.7/2
      • Viewers – 2.89M to 2.59M
      • Adults 18-49 – 1.3/3 to 1.2/3
    • The Game
    • Season premiere comparison (Sunday, October 1, 2006):
      • Households – 1.7/3 to 2.0/3
      • Viewers – 2.60M to 2.99M
      • Adults 18-49 – 1.2/3 to 1.4/3
    • Episode-to-episode numbers (season one finale – one-hour – May 14, 2007):
      • Households – 1.7/3 to 2.0/3
      • Viewers – 2.51M to 2.99M
      • Adults 18-49 – 1.1/3 to 1.4/3

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “Dateline” will be reported in next weeks report for Monday, October 8, 2007.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback