October 2007
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Broadcast TV Ratings for Sunday, September 30, 2007

ABC season premieres of Extreme Makeover: Home Edition, Desperate Housewives and Brothers & Sisters lead the network to a win on the night, with a strong showing among adults 18-49.

ABC finished in first place for the evening with an 8.9/14 household rating/share, 13.89 million viewers and a 5.0/13 rating/share among adults 18-49.

  • Last Week:
    • 4.6/7 HH Rating/Share [#4]
    • 6.89M Viewers [#4]
    • 2.3/6 A18-49 Rating [#4]
  • 7:00-9:00 p.m.: The two-hour season five premiere of Extreme Makeover: Home Edition Hour 1: (5.8/10 HH rating/share, 9.35M viewers, 2.9/8 A18-49 rating/share) and Hour 2: (8.6/13 HH rating/share, 14.98M viewers, 4.6/12 A18-49 rating/share) opened on par with last year’s premiere thanks to a strong second hour performance.  Despite the first hour opening the night off a bit weaker than expected (off slightly from last year) the second hour improved by a good deal, and was stronger than the second hour of last year’s premiere.
    • Season premiere comparison (September 17, 2006, Hour 1):
      • Households – 5.9/9 to 5.8/10
      • Viewers – 9.91M to 9.35M
      • Adults 18-49 – 3.5/9 to 2.9/8
    • Season premiere comparison (September 17, 2006, Hour 2):
      • Households – 7.2/11 to 8.6/13
      • Viewers – 12.09M to 14.98M
      • Adults 18-49 – 4.5/11 to 4.6/12
    • Episode-to-episode numbers (season four finale – May 20, 2007 — vs. two hours combined):
      • Households – 7.7/13 to 7.2/12
      • Viewers – 12.57M to 11.67M
      • Adults 18-49 – 4.5/13 to 3.8/10
  • 9:00 p.m.: That led into the fourth season premiere of Desperate Housewives (12.2/18 HH rating/share, 18.98M viewers, 7.4/17 A18-49 rating/share) which was down by a quite a bit when compared to last year’s premiere (-5.11 million or 21% among viewers, -17% among households and -23% among adults 18-49.)  However, there was some good news.  I doubt anyone expected the series to manage a rating comparable to last year’s premiere, but the show was able to match its season three finale numbers, improving just a bit across the board.
    • Season premiere comparison (September 24, 2006):
      • Households – 14.7/21 to 12.2/18
      • Viewers – 24.09M to 18.98M
      • Adults 18-49 – 9.6/21 to 7.4/17
    • Episode-to-episode numbers (season three finale – May 20, 2007):
      • Households – 12.0/19 to 12.2/18
      • Viewers – 18.82M to 18.98M
      • Adults 18-49 – 7.2/17 to 7.4/17
    • Last week’s numbers (Desperate Housewives Special: “Secrets & Lies”):
      • Households – 6.1/9
      • Viewers – 9.02M
      • Adults 18-49 – 3.1/7
  • 10:00 p.m.: While the news was okay for Desperate Housewives, I believe the news was even better for Brothers & Sisters (9.1/15 HH rating/share, 13.26M viewers, 5.1/13 A18-49 rating/share) which opened its second season.  Though it was down from the year prior, the drop-off was much less severe than the one Desperate Housewives experienced (-2.34 million or -14% among viewers, -13% among households and -15% among adults 18-49), and there was a solid increase in viewership from the first season finale (+950,000 or +8% among viewers, +8% among households and +13% among adults 18-49).  With increased DVR usage across the board this season, it’s important to note the positives in ratings.
    • Season premiere comparison (September 24, 2006):
      • Households – 10.5/17 to 9.1/15
      • Viewers – 15.69M to 13.26M
      • Adults 18-49 – 6.0/15 to 5.1/13
    • Episode-to-episode numbers (season one finale – May 20, 2007):
      • Households – 8.4/14 to 9.1/15
      • Viewers – 12.31M to 13.26M
      • Adults 18-49 – 4.5/12 to 5.1/13
    • Last week’s numbers (Brothers & Sisters Special: “Family Album”):
      • Households – 3.7/6
      • Viewers – 4.99M
      • Adults 18-49 – 1.6/4

CBS followed in second place for the evening with an 8.6/14 household rating/share and 13.22 million viewers, but was tied for third place among adults 18-49 with a 3.2/8 rating/share.

  • Last Week
    • 7.0/11 HH Rating/Share [#2]
    • 10.68M Viewers [#2]
    • 2.4/6 A18-49 Rating [#3]
  • 7:00-7:30 p.m.: An NFL Overrun (11.0/20 HH rating/share, 17.34M viewers, 5.4/17 A18-49 rating/share) made it possible for CBS to have a stronger than average evening.
  • 7:30 p.m.: A 90-minute edition of 60 Minutes (8.5/13 HH rating/share, 12.81M viewers, 2.8/7 A18-49 rating/share) grew by 1.44 million or 13% among viewers, +12% among households and +27% among adults 18-49 over last week’s premiere, obviously the NFL Overrun had a positive effect on the shows ratings.
    • Week-to-week (40th season premiere):
      • Households – 7.6/13 to 8.5/13
      • Viewers – 11.37M to 12.81M
      • Adults 18-49 – 2.2/7 to 2.8/7
    • Last week’s numbers (Power of 10: Season finale):
      • Households – 4.8/8
      • Viewers – 7.11M
      • Adults 18-49 – 1.6/4
  • 9:00 p.m.: Cold Case (8.6/13 HH rating/share, 13.56M viewers, 3.4/8 A18-49 rating/share) also benefited from an increased lead-in, growing by 810,000 or 6%, 5% among households and 10% among adults 18-49.
    • Week-to-week numbers:
      • Households – 8.2/12 to 8.6/13
      • Viewers – 12.75M to 13.56M
      • Adults 18-49 – 3.1/7 to 3.4/8
  • 10:00 p.m.: However, Shark (7.5/13 HH rating/share, 11.43M viewers, 2.7/7 A18-49 rating/share) was not able to capitalize, however it didn’t lose any viewership from the week prior.
    • Week-to-week numbers:
      • Households – 7.6/13 to 7.5/13
      • Viewers – 11.42M to 11.43M
      • Adults 18-49 – 2.6/7 to 2.7/7

NBC finished in third place for the evening with a 7.2/12 household rating/share and 11.32 million viewers, but managed a stronger second place finish among adults 18-49 with a 4.6/12 rating/share.

  • Last Week:
    • 8.9/15 HH Rating/Share [#1]
    • 14.18M Viewers [#1]
    • 5.8/15 A18-49 Rating [#1]
  • 7:00 p.m.: Football Night in America (4.3/8 HH rating/share, 6.50M viewers, 2.3/7 A18-49 rating/share) started things off for NBC.
    • Week-to-week numbers (7:00-7:59 p.m.):
      • Households – 3.4/6 to 4.3/8
      • Viewers – 4.92M to 6.50M
      • Adults 18-49 – 2.1/7 to 2.3/7
  • 8:00-8:30 p.m.: The pre-game/beginning minutes of the Sunday Night Football telecast (7.0/11 HH rating/share, 10.96M viewers, 4.4/2 A18-49 rating/share).
  • 8:30-11:00 p.m.: NBC Sunday Night Football (Philadelphia Eagles at New York Giants) (8.5/13 HH rating/share, 13.32M viewers, 5.6/14 A18-49 rating/share) was off a good deal from the week prior, nothing unusual though, as these games swing back and forth in terms of ratings.  Even with those declines, it was still the second highest rated show on the evening among adults 18-49.
    • Week-to-week numbers (Dallas Cowboys at Chicago Bears – 8:00-11:16 p.m.):
      • Households – 11.8/19 to 8.5/13
      • Viewers – 19.05M to 13.32M
      • Adults 18-49 – 7.8/20 to 5.6/14

Fox followed in fourth place for the evening with a 4.0/6 household rating/share and 6.41 million viewers, and was tied for third among adults 18-49 with a 3.2/8 rating/share.

  • Last Week:
    • 6.4/10 HH Rating/Share [#3]
    • 10.49M Viewers [#3]
    • 4.9/13 A18-49 Rating [#2]
  • 7:00 & 7:30 p.m.: Back-to-back repeats of The Simpsons (3.0/6 HH rating/share, 4.45M viewers, 2.0/6 A18-49 rating/share).
    • Last week’s numbers (7:00 p.m. – NFL Overrun):
      • Households – 11.2/23
      • Viewers – 17.72M
      • Adults 18-49 – 6.7/23
    • Last week’s numbers (7:28 p.m. – The OT):
      • Households – 6.1/11
      • Viewers – 9.50M
      • Adults 18-49 – 4.1/13
  • 8:00 & 8:30 p.m.: That led into new episodes of The Simpsons (5.0/8 HH rating/share, 8.42M viewers, 4.2/11 A18-49 rating/share) and King of the Hill (4.2/6 HH rating/share, 7.20M viewers, 3.5/9 A18-49 rating/share) which were apparently heavily affected (as was the rest of the lineup) from not having an NFL Overrun.  Both shows were off from last week’s strong season premiere numbers.  However, this are still solid numbers, especially in the A18-49 demo.
    • Week-to-week numbers (The Simpsons: 19th season premiere):
      • Households – 5.6/9 to 5.0/8
      • Viewers – 9.55M to 8.42
      • Adults 18-49 – 4.7/13 to 4.2/11
    • Week-to-week numbers (King of the Hill: 12th season premiere):
      • Households – 4.6/7 to 4.2/6
      • Viewers – 7.82M to 7.20
      • Adults 18-49 – 3.8/9 to 3.5/9
  • 9:00 & 9:30 p.m.: Family Guy (4.9/7 HH rating/share, 7.95M viewers, 4.2/10 A18-49 rating/share) and the third season premiere of American Dad (3.9/6 HH rating/share, 6.03M viewers, 3.1/7 A18-49 rating/share) were also off from their week ago (or year-ago in regards to American Dad) performances.  Family Guy dipped by 2.86 million or 26% among viewers, 22% among households and 25% among adults 18-49, while American Dad suffered a yearly drop-off of 2.90 million or 32% among viewers, 26% among households and 24% among adults 18-49.  Obviously a bit discouraging. American Dad also fell short of its season two finale numbers from this past May.
    • Week-to-week numbers (8:00-9:00 p.m. – Family Guy: Season six premiere):
      • Households – 6.3/9 to 4.9/7
      • Viewers – 10.81M to 7.95M
      • Adults 18-49 – 5.6/13 to 4.2/10
    • Season premiere comparison (American Dad – September 10, 2006 – 8:30 p.m.):
      • Households – 5.3/8 to 3.9/6
      • Viewers – 8.93M to 6.03M
      • Adults 18-49 – 4.1/9 to 3.1/7
    • Episode-to-episode numbers (season two finale – May 20, 2007):
      • Households – 4.4/7 to 3.9/6
      • Viewers – 7.62M to 6.03M
      • Adults 18-49 – 3.6/8 to 3.1/7

The CW was left then in fifth place with a 0.6/1 household rating/share, 855,000 viewers and a 0.4/1 rating/share among adults 18-49.

  • Last Week:
    • 0.9/2 HH Rating/Share [#5]
    • 1.35M Viewers [#5]
    • 0.5/1 A18-49 Rating [#5]
  • And now we come to The CW, a network which is having an incredibly hard time attracting an audience on Sunday nights.
  • 7:00 & 7:30 p.m.: CW Now (0.6/1 HH rating/share, 780,000 viewers, 0.3/1 A18-49 rating/share) and Online Nation (0.5/1 HH rating/share, 698,000 viewers, 0.3/1 A18-49 rating/share) drew absolutely pitiful numbers.  I know this type of programming is a good deal less expensive than your average drama or comedy, but numbers less than 1 million are just not acceptable for a broadcast network.  There was even a weekly decline for both shows (check below for the declines).  I know this is just the second week for both shows, but I don’t understand why The CW would want to keep both series on the air with such low numbers (which are also hurting the numbers for the remaining nights programming).
    • Week-to-week numbers:
      • Households – 0.7/1 to 0.6/1 (-14%)
      • Viewers – 1.01M to .780M (-230,000 or -23%)
      • Adults 18-49 – 0.3/1 to 0.3/1 (n/c)
    • Week-to-week numbers:
      • Households – 0.7/1 to 0.5/1 (-29%)
      • Viewers – 1.00M to .698M (-302,000 or -30%)
      • Adults 18-49 – 0.3/1 to 0.3/1 (n/c)
  • 8:00 p.m.: A repeat of Gossip Girl (0.6/1 HH rating/share, 751,000, 0.3/1 A18-49 rating/share).
  • 9:00 p.m.: And that was followed by a repeat of America’s Next Top Model (0.8/1 HH rating/share, 1.11 million viewers, 0.5/1 A18-49 rating/share).
GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “NBC Sunday Night Football” will be reported in next weeks report for Sunday, October 6, 2007.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback

  • RJ

    CW Now, and Online Nation are in trouble…

  • RJ

    CW Now, and Online Nation are in trouble…

  • matt

    with those numbers im suprised the CW Hasnt yanked the 2 news shows immediately even with their lower rating expectations

  • matt

    with those numbers im suprised the CW Hasnt yanked the 2 news shows immediately even with their lower rating expectations

  • RJ

    well only 2 million below there other shows?

  • RJ

    well only 2 million below there other shows?

  • http://entertainmentnow.wordpress.com/ Russ T.C.

    Analysis edited in.

    matt
    I agree. Really no reason to continue with those programs in that time period.

    RJ
    Here were the averages for The CW’s first week of the 2007 fall season:
    Households – 1.8/3
    Viewers – 2.76M
    Adults 18-49 – 1.1/3

    And here are the finals for CW Now and Online Nation:
    CW Now
    Households – 0.6/1 (-67%)
    Viewers – 0.78M (-1.98 million or -72%)
    Adults 18-49 – 0.3/1 (-73%)

    Online Nation
    Households – 0.5/1 (-72%)
    Viewers – 0.69M (-2.07 million or -75%)
    Adults 18-49 – 0.2/1 (-82%)

  • http://entertainmentnow.wordpress.com Russ T.C.

    Analysis edited in.

    matt
    I agree. Really no reason to continue with those programs in that time period.

    RJ
    Here were the averages for The CW’s first week of the 2007 fall season:
    Households – 1.8/3
    Viewers – 2.76M
    Adults 18-49 – 1.1/3

    And here are the finals for CW Now and Online Nation:
    CW Now
    Households – 0.6/1 (-67%)
    Viewers – 0.78M (-1.98 million or -72%)
    Adults 18-49 – 0.3/1 (-73%)

    Online Nation
    Households – 0.5/1 (-72%)
    Viewers – 0.69M (-2.07 million or -75%)
    Adults 18-49 – 0.2/1 (-82%)

  • Oprah W.

    Online Nation rocks! You guys suck!

  • Oprah W.

    Online Nation rocks! You guys suck!

  • matt

    ok calm down oprah not dissing the shows just that they rate low!

  • matt

    ok calm down oprah not dissing the shows just that they rate low!