September 2007
S M T W T F S
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Broadcast TV Ratings for Sunday, September 23, 2007

With several shows returning for the new year, NBC got a big boost from their Sunday Night Football telecast, to hold off the season premieres in all three main categories. In a tough battle for second place, CBS held off FOX among households and viewers, but the network failed to reach the younger A18-49 demographic, where FOX placed second on the night, with a strong year-to-year improvement from the Star Wars themed Family Guy special.

Speaking to the premieres, Family Guy and King of the Hill were the only shows to increase their viewership from the season prior, with the rest of the season premieres (60 Minutes, Cold Case, Shark and The Simpsons) debuting down.

And in regards to The CW, most of the nation decided against taking a look at CW Now and Online Nation with the former just barely reaching the 1 million viewer mark, and the later failing to reach even that many viewers.

NBC finished in first place for the evening with a 8.9/15 household rating/share, 14.18 million viewers and a 5.8/15 rating/share among adults 18-49.

  • Last Week:
    • 7.4/12 HH Rating/Share [#2]
    • 11.47M Viewers [#2]
    • 4.8/12 A18-49 Rating [#1]
  • 7:00-8:30 p.m.: Football Night in America and the pre-game/beginning minutes of the Sunday Night Football telecast (6.1/10 HH rating/share, 9.68M viewers, 3.9/11 A18-49 rating/share) began the night in a strong position.
  • 8:30-11:00 p.m.: NBC Sunday Night Football (Dallas Cowboys at Chicago Bears) (10.4/17 HH rating/share, 16.87M viewers, 7.1/17 A18-49 rating/share) propelled NBC to first place for the evening, with remarkably strong week-to-week increases (+3.94 million or 30% among viewers, 25% among households and 29% among adults 18-49).  Even more impressive is that the telecast wasn’t hampered in anyway from the CBS and FOX season premieres.
    • Week-to-week numbers (fast nationals – season premiere – San Diego Chargers at New England Patriots):
      • Households – 8.3/14 to 10.4/17
      • Viewers – 12.93M to 16.87M
      • Adults 18-49 – 5.5/14 to 7.1/17

CBS followed in second place for the evening with a 7.0/11 household rating/share and 10.68 million viewers, but trailed in third place among adults 18-49 with a 2.4/6 rating/share.

  • Last Week
    • 6.3/10 HH Rating/Share [#3]
    • 9.65M Viewers [#3]
    • 2.8/8 A18-49 Rating [#3]
  • 7:00 p.m.: 60 Minutes (7.6/13 HH rating/share, 11.45M viewers, 2.3/7 A18-49 rating/share) opened its 40th season mostly on par with last year’s performance.
    • Season premiere comparison (September 24, 2006):
      • Households – 8.2/14 to 7.6/13
      • Viewers – 12.15M to 11.45M
      • Adults 18-49 – 2.4/7 to 2.3/7
  • 8:00 p.m.: In a special time, the season one finale of Power of 10 (5.0/8 HH rating/share, 7.47M viewers, 1.7/4 A18-49 rating/share) disappointed.  Unable to post any growth.  Amazing Race, though never able to grow from its lead-in among households and viewers, was always able to manage to increase among adults 18-49.  As you can see, it was the weak link on the night for the network.
  • 9:00 p.m.: The fifth season premiere of Cold Case (7.9/12 HH rating/share, 12.30M viewers, 3.0/7 A18-49 rating/share) regained all of the lost Power of 10 audience, as it was first for the hour among households and viewers (not counting the Sunday Night Football telecast).  However, as I noted in the introduction, the show, as with most of the rest of the season premieres tonight, was well off from where it premiered last season.  Year-to-year, declines were at 3.97 million or 24% among viewers, 21% among households and 27% among adults 18-49.
    • Season premiere comparison (September 24, 2006):
      • Households – 10.0/15 to 7.9/12
      • Viewers – 16.27M to 12.30M
      • Adults 18-49 – 4.1/9 to 3.0/7
  • 10:00 p.m.: And in its new timeslot, moving over from Thursday nights, was the second season premiere of Shark (7.6/13 HH rating/share, 11.52M viewers, 2.7/7 A18-49 rating/share).  The show proved to be quite compatible with its lead-in, with strong retention rates (94% among viewers, 96% among households and 90% among adults 18-49), but was off from last year by 3.22 million or 22% among viewers, 22% among households and 24% among adults 18-49.
    • Season premiere comparison (Thursday, September 21, 2006):
      • Households – 9.7/16 to 7.6/13
      • Viewers – 14.74M to 11.52M
      • Adults 18-49 – 4.1/11 to 2.7/7

Fox finished in third place for the evening with a 6.4/10 household rating/share and 10.49 million viewers, but was a strong second place among adults 18-49 with a 4.9/13 rating/share.

  • Last Week:
    • 7.7/13 HH Rating/Share [#1]
    • 11.81M Viewers [#1]
    • 4.0/11 A18-49 Rating [#2]
  • 7:00 p.m.: NFL Overrun and (9.7/18 HH rating/share, 15.28M viewers, 6.1/19 A18-49 rating/share) and The OT (5.9/10 HH rating/share, 9.14M viewers, 4.0/12 A18-49 rating/share) provided a strong stepping point for FOX’s comedy lineup debut.
  • 8:00 & 8:30 p.m.: Starting off the comedies, was the 19th season premiere of The Simpsons (5.6/9 HH rating/share, 9.43M viewers, 4.7/12 A18-49 rating/share) and the 12th season premiere of King of the Hill (4.5/7 HH rating/share, 7.74M viewers, 3.7/9 A18-49 rating/share).  In its 19th year, The Simpsons still has it.  King of the Hill, though unable to post good retention levels, was still strong overall, and managed to post slightly higher gains from its last season premiere, which occurred this past January.
    • Season premiere comparison (The Simpsons – September 10, 2006):
      • Households – 6.9/11 to 5.6/9
      • Viewers – 11.63M to 9.43M
      • Adults 18-49 – 5.3/14 to 4.7/12
    • Season premiere comparison (King of the Hill – January 28, 2007):
      • Households – 4.4/6 to 4.5/7
      • Viewers – 7.27M to 7.74M
      • Adults 18-49 – 3.6/8 to 3.7/9
    • Last week’s numbers (fast nationals – Countdown to the Emmy’s):
      • Households – 5.3/9
      • Viewers – 8.09M
      • Adults 18-49 – 2.9/9
  • 8:00 & 8:30 p.m.: And that was followed by the special one-hour long Star Wars themed fifth season premiere of Family Guy (6.2/9 HH rating/share, 10.86M viewers, 5.5/13 A18-49 rating/share) which I would say was the best performer on the evening.  The Star Wars themed nature of the program, obviously resulted in a nice increase.  Compared to last season’s premiere the show was up by 930,000 viewers, 9% among households, and most impressively, 15% among adults 18-49.  By the way, what an awesomely funny episode no?  They did such a amazing job.  Kudos to the Family Guy team.
    • Season premiere comparison (September 10, 2006):
      • Households – 5.9/9 to 6.2/9
      • Viewers – 9.93M to 10.86M
      • Adults 18-49 – 4.8/11 to 5.5/13
    • Last week’s numbers (fast nationals – 2007 Primetime Emmy Awards):
      • Households – 8.5/14
      • Viewers – 12.89M
      • Adults 18-49 – 4.3/11

ABC followed in fourth place for the evening with a 4.6/7 household rating/share, 6.89 million viewers and a 2.3/6 rating/share among adults 18-49.

  • Last Week:
    • 3.5/6 HH Rating/Share [#4]
    • 5.58M Viewers [#4]
    • 2.0/5 A18-49 Rating [#4]
  • 7:00-9:00 p.m.: A two-hour repeat of Extreme Makeover: Home Edition (3.6/7 HH rating/share, 6.67M viewers, 2.1/6 A18-49 rating/share).
  • 9:00 p.m.: The Desperate Housewives special: “Secrets & Lies (6.1/9 HH rating/share, 9.01M viewers, 3.1/7 A18-49 rating/share) posted great numbers, well above average when compared to repeats of the series.
  • 10:00 p.m.: On the other-hand, Brothers & Sisters special: “Family Album” (3.8/6 HH rating/share, 5.19M viewers, 1.7/4 A18-49 rating/share) didn’t perk up at all.  Posting numbers mostly on par with repeat performances from the program.  In addition, it was even off from last week’s film telecast of Anchorman: The Legend of Ron Burgundy.
    • Last week’s numbers (fast nationals – film – Anchorman: The Legend of Ron Burgundy):
      • Households – 3.0/5
      • Viewers – 4.70M
      • Adults 18-49 – 2.0/5

The CW was left then in fifth place with a 0.9/2 household rating/share, 1.35M viewers and a 0.5/1 rating/share among adults 18-49.

  • Last Week:
    • 0.8/1 HH Rating/Share [#5]
    • 1.29M Viewers [#5]
    • 0.5/1 A18-49 Rating [#5]
  • 7:00 & 7:30 p.m.: The series premieres of CW Now (0.7/1 HH rating/share, 1.01 million viewers, 0.2/1 A18-49 rating/share) and Online Nation (0.7/1 HH rating/share, 994,000 viewers, 0.3/1 A18-49 rating/share) were largely ignored by the viewing public, with pitiful performances from both shows.  Come on now, a 0.2 and 0.3 among adults 18-49?  Are you serious?  One can only wonder if this will have a negative affect on Life is Wild, which premieres in the 8:00 p.m. timeslot in just two weeks.
  • 8:00 p.m.: A repeat of the series premiere of Gossip Girl (0.9/1 HH rating/share, 1.16 million viewers, 0.4/1 A18-49 rating/share).
  • 9:00 p.m.: And that was followed by a repeat of the ninth season premiere of America’s Next Top Model (1.3/2 HH rating/share, 1.90 million viewers, 0.8/2 A18-49 rating/share).
GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “NBC Sunday Night Football” will be reported in next weeks report for Sunday, September 30, 2007.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback