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Broadcast TV Ratings for Thursday, May 3, 2007

ABC dominates among the younger demo with its special two-hour presentation of Grey’s Anatomy.

ABC finished in first place for the evening with a 11.2/18 household rating, 17.55 million viewers and a 7.2/20 rating among adults 18-49.

  • Last Week:
    • 8.6/14 HH rating [#2]
    • 12.90M viewers [#2]
    • 5.2/14 A18-49 rating [#1]
  • 8:00 p.m.: Likely boosted by the pre-tune in factor of the Grey’s Anatomy event, Ugly Betty (7.1/12 HH rating, 10.71M viewers, 3.6/11 A18-49 rating) managed to post much stronger ratings than the show has posted lately.  The show added a solid 1.09M viewers, and 16% among adults 18-49.
    • Week-to-week numbers:
      • Households – 6.8/11 to 7.1/12
      • Viewers – 9.62M to 10.71M
      • Adults 18-49 – 3.1/9 to 3.6/11
  • 9:00-11:00 p.m.: The special two-hour Grey’s Anatomy (13.3/22 HH rating, 20.97M viewers, 9.0/24 A18-49 rating) easily dominated the evenings competition.  Additionally, it managed to stay consistent throughout the two-hour event, with only slight declines in the second hour.  The show gained 890,000 viewers, 3% more households and 7% more adults 18-49.
    • Week-to-week numbers (vs. 9:00-10:00 p.m.):
      • Households – 12.9/20 to 13.3/22
      • Viewers – 20.08M to 20.97M
      • Adults 18-49 – 8.4/21 to 9.0/24
    • Last week’s numbers (October Road — 10:00 p.m.):
      • Households – 6.1/10
      • Viewers – 9.00M
      • Adults 18-49 – 4.1/12

CBS followed in second place for the evening with a 9.4/15 household rating, 15.09 million viewers and a 4.4/12 rating among adults 18-49.

  • Last Week:
    • 9.9/16 HH rating [#1]
    • 16.04M viewers [#1]
    • 4.8/13 A18-49 rating [#2]
  • 8:00 p.m.: Survivor: Fiji (8.3/14 HH rating, 13.72M viewers, 4.5/14 A18-49 rating) remained consistent, providing CBS with another 8:00 p.m. time slot victory across the board.
    • Week-to-week numbers:
      • Households – 8.1/14 to 8.3/14
      • Viewers – 13.83M to 13.72M
      • Adults 18-49 – 4.6/14 to 4.5/14
  • 9:00 p.m.: CSI: Crime Scene Investigation (11.6/18 HH rating, 18.88M viewers, 5.5/14 A18-49 rating) took quite a bit of a dip, shedding 1.32M viewers, 6% of its total households and 7% of its total viewers.  Definitely a low point, but hard to really hate on a show still averaging such a high amount of viewers.
    • Week-to-week numbers:
      • Households – 12.3/19 to 11.6/18
      • Viewers – 20.20M to 18.88M
      • Adults 18-49 – 5.9/15 to 5.5/14
  • 10:00 p.m.: The season finale of Shark (8.3/13 HH rating, 12.66M viewers, 3.2/9 A18-49 rating), perhaps hurt from its weakened lead-in, and added competition in the hour from Grey’s Anatomy, the show was unable to post any gains in its season finale.  It was down 1.44M viewers, 10% among households and 16% among adults 18-49.
    • Week-to-week numbers:
      • Households – 9.2/16 to 8.3/13
      • Viewers – 14.10M to 12.66M
      • Adults 18-49 – 3.8/11 to 3.2/9

Fox followed in fourth place for the evening with a 4.0/7 household rating, 6.52 million viewers and a 2.4/7 rating among adults 18-49.

  • Last Week:
    • 4.6/7 HH rating [#4]
    • 7.45M viewers [#4]
    • 2.7/7 A18-49 rating [#4]
  • 8:00 p.m.: Are You Smarter Than a 5th Grader? (5.2/9 HH rating, 8.63M viewers, 3.0/9 A18-49 rating) hit another series low, after two consistent weeks.  Though the show was down a noteworthy 1.50M viewers, 15% among households and 14% among adults 18-49, its time slot performance is still an improvement over what FOX was averaging this time last year (3.4 HH Rating, 5.16M Viewers, 2.4 A18-49 Rating — from two episodes of That ’70′s Show).
    • Week-to-week numbers:
      • Households – 6.1/10 to 5.2/9
      • Viewers – 10.13M to 8.63M
      • Adults 18-49 – 3.5/10 to 3.0/9
  • 9:00 p.m.: Trading Spouses: Meet Your New Mommy (2.9/5 HH rating, 4.40M viewers, 1.8/5 A18-49 rating) took a slight dip from the week prior.  Now that FOX seems to have the 8:00 p.m. slot figured out (despite the weakening ’5th Grader’).
    • Week-to-week numbers:
      • Households – 3.2/5 to 2.9/5
      • Viewers – 4.76M to 4.40M
      • Adults 18-49 – 1.9/5 to 1.8/5

NBC finished in third place for the evening with a 4.5/7 household rating, 7.01 million viewers and a 3.1/9 rating among adults 18-49.

  • Last Week:
    • 4.6/8 HH rating [#3]
    • 7.24M viewers [#4]
    • 3.2/8 A18-49 rating [#3]
  • This section will be updated with final national when those numbers are released.
  • 8:00 & 8:36 p.m.: Extended editions of My Name Is Earl (4.8/8 HH rating, 7.57M viewers, 3.2/10 A18-49 rating) and The Office (4.3/7 HH rating, 6.99M viewers, 3.6/10 A18-49 rating) didn’t benefit any from their extended formats, with both shows about even from last weeks numbers.  The Office, though was down just slightly.
    • Week-to-week numbers (My Name Is Earl):
      • Households – 4.8/8 to 4.8/8
      • Viewers – 7.49M to 7.57M
      • Adults 18-49 – 3.2/10 to 3.2/10
    • Week-to-week numbers (The Office):
      • Households – 4.6/7 to 4.3/7
      • Viewers - 7.56M to 6.99M
      • Adults 18-49 – 3.9/11 to 3.6/10
  • 9:19 p.m.: An extended edition of Scrubs (3.2/5 HH rating, 4.95M viewers, 2.6/7 A18-49 rating) was up a tad, but was weak overall.  Though I appreciate NBC sticking to shows which perform poorly, they should probably do something to shore up these weak nights.
    • Week-to-week numbers (vs. 9:30 p.m.):
      • Households – 3.0/5 to 3.2/5
      • Viewers – 4.65M to 4.95M
      • Adults 18-49 – 2.3/6 to 2.6/7
    • Last week’s numbers (30 Rock)
      • Households – 3.0/5
      • Viewers – 4.72M
      • Adults 18-49 – 2.4/6
  • 9:53 p.m.: And lastly, an extended E.R. (5.1/8 HH rating, 7.78M viewers, 3.1/8 A18-49 rating) was probably the most disappointing hour for NBC, even though it wasn’t the lowest rated of the night.  Considering how strong the show was in the past (20M+, even 30M+), to average below 8M viewers is quite pitiful.  As I said in the segment about Scrubs, NBC needs to tinker with their Thursday lineup.  One thought would be to move Deal or No Deal from its Sunday slot, and bring it back to Thursday’s at 9:00 p.m.  E.R. was much stronger out of Deal or No Deal when that’s the approach NBC took at the beginning of the season.
    • Week-to-week numbers:
      • Households – 6.2/11 to 5.1/8
      • Viewers – 9.52M to 7.78M
      • Adults 18-49 – 3.7/10 to 3.1/8

The CW was left then in fifth place earning a 2.0/3 household rating, 3.36 million viewers and a 1.4/4 rating among adults 18-49.

  • Last Week:
    • 2.3/4 HH rating [#5]
    • 3.60M viewers [#5]
    • 1.4/4 A18-49 rating [#5]
  • 8:00 p.m.: Smallville (2.1/4 HH rating, 3.55M viewers, 1.5/4 A18-49 rating) gave another below average performance, sliding 330,000 viewers and 16% among households.
    • Week-to-week numbers:
      • Households – 2.5/4 to 2.1/4
      • Viewers – 3.88M to 3.55M
      • Adults 18-49 – 1.5/4 to 1.5/4
  • 9:00 p.m.: Supernatural (1.8/3 HH rating, 3.16M viewers, 1.4/3 A18-49 rating) was also down a bit from last week, but its performance is more solid given the strong retention (86% among households, 89% among viewers and 93% among adults 18-49).
    • Week-to-week numbers:
      • Households – 2.1/3 to 1.8/3
      • Viewers – 3.33M to 3.16M
      • Adults 18-49 – 1.3/3 to 1.4/3

Note: Comparison’s from the week prior (or episode-to-episode, etc.) are based on final nationals. Ratings for the current day are based on fast nationals, unless otherwise noted. The final rating for episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “Grey’s Anatomy” will be reported in next weeks report for Thursday, May 10, 2007.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback