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Broadcast TV Ratings for Thursday, April 12, 2007

The competition is no match for CBS, as the network wins every half-hour of the evening. ABC gets solid results from two recap specials for Ugly Betty and Grey’s Anatomy and a decent launch for new the new series Notes from the Underbelly.

CBS finished in first place for the evening with a 10.4/17 household rating, 16.91 million viewers and a 5.0/14 rating among adults 18-49.

  • Last Week:
    • 10.3/17 HH rating [#1]
    • 16.79M viewers [#1]
    • 5.0/14 A18-49 rating [#1]
  • 8:00 p.m.: Survivor: Fiji (8.4/14 HH rating, 14.41M viewers, 4.4/13 A18-49 rating) began CBS’s winning night with a consistent performance, up slightly from the week prior.
    • Week-to-week numbers:
      • Households – 8.0/14 to 8.4/14
      • Viewers – 13.58M to 14.41M
      • Adults 18-49 – 4.3/13 to 4.4/13
  • 9:00 p.m.: CSI: Crime Scene Investigation (13.4/21 HH rating, 24.42M viewers, 7.7/22 A18-49 rating) grew rather nicely, especially among viewers (+2.73M) and adults 18-49 (+15%).  Airing against repeats (or in this case a recap special) of Grey’s Anatomy has certainly helped CSI regain some of its lost audience.  Having said though, it’s still well down from last season.
    • Week-to-week numbers:
      • Households – 13.0/21 to 13.4/21
      • Viewers – 21.69M to 24.42M
      • Adults 18-49 – 6.7/18 to 7.7/22
  • 10:00 p.m.: Shark (9.5/16 HH rating, 14.71M viewers, 4.0/10 A18-49 rating) remained solid and concluded CBS’s evening of first place.
    • Week-to-week numbers:
      • Households – 9.9/17 to 9.5/16
      • Viewers – 15.10M to 14.71M
      • Adults 18-49 – 3.9/11 to 4.0/10

ABC followed in second place for the evening with a 6.6/11 household rating, 9.73 million viewers and a 3.7/10 rating among adults 18-49.

  • Last Week:
    • 5.2/9 HH rating [#2]
    • 7.53M viewers [#2]
    • 2.6/8 A18-49 rating [#3]
  • 8:00 p.m.: A recap special titled The Beautiful World of Ugly Betty (5.6/10 HH rating, 8.14M viewers, 2.4/7 A18-49 rating) improved fairly nicely from normal repeat airings of the show.
    • Last weeks numbers (Ugly Betty-REPEAT):
      • Households – 4.4/8
      • Viewers – 6.24M
      • Adults 18-49 – 1.7/5
  • 9:00 p.m.: A recap special titled Grey’s Anatomy: Every Moment Counts (8.6/13 HH rating, 12.58M viewers, 5.0/13 A18-49 rating) grew dramatically from last weeks repeat, improving 3.92M viewers, 46% among households and 61% among adults 18-49 to provide a better overall lead-in for the launch of ABC’s new comedy series (more on that below).
    • Last weeks numbers (Grey’s Anatomy-REPEAT):
      • Households – 5.9/10
      • Viewers – 8.66M
      • Adults 18-49 – 3.1/9
  • 10:00 & 10:30 p.m.: The series premiere (two segments) of Notes from the Underbelly (6.3/10 HH rating, 9.20M viewers, 3.9/11 A18-49 rating) and (5.2/9 HH rating, 7.72M viewers, 3.4/10 A18-49 rating) was so-so for a premiere.  Retention (comparing the full hour) was only 67% among households, 67% among viewers and 74% among adults 18-49.  That’s certainly not bad, but retention wise a new episode of October Road last week performed better (88% among households, 89% among viewers and 97% among adults 18-49).  We’ll know for sure if the show was succesfully launched when it settles into its regular home next Wednesday (8:30 p.m.).  Some good news? Sitcoms have never worked in the 10:00 p.m. hour, this performance for that sort of medium is actually pretty good.
    • Last weeks numbers (October Road):
      • Households – 5.2/9
      • Viewers – 7.68M
      • Adults 18-49 – 3.0/9

NBC finished in third place for the evening with a 4.7/8 household rating, 7.17 million viewers and a 3.3/9 rating among adults 18-49.

  • Last Week:
    • 3.3/6 HH rating [#4]
    • 5.15M viewers [#4]
    • 2.4/7 A18-49 rating [#4]
  • 8:00 & 8:30 p.m.: My Name Is Earl (4.4/8 HH rating, 6.88M viewers, 3.1/9 A18-49 rating) was followed by The Office (4.7/8 HH rating, 7.69M viewers, 4.1/11 A18-49 rating) and the ratings were much improved from last week’s extended episode filled evening.  Except for My Name Is Earl, which suffered a major dip.  Likely a series low (not 100% on that) the comedy was inexplicably down 1.83M viewers, 19% among households and 14% among adults 18-49.  Hopefully this is just a symptom of the extended hiatus and the series rebounds some in coming weeks.  The weak performance gave way to The Office actually growing in every category (also most likely a first).
    • Episode-to-episode numbers (My Name Is Earl — 2/22/2007):
      • Households – 5.4/8 to 4.4/8
      • Viewers – 8.71M to 6.88M
      • Adults 18-49 – 3.6/10 to 3.1/9
    • Week-to-week numbers (The Office — 8:00-8:43 p.m.):
      • Households – 4.3/8 to 4.7/8
      • Viewers - 6.74M to 7.69M
      • Adults 18-49 – 3.2/10 to 4.1/11
  • 9:00 p.m. & 9:30 p.m.: 30 Rock (3.4/5 HH rating, 5.18M viewers, 2.6/7 A18-49 rating) and Scrubs (3.4/5 HH rating, 5.02M viewers, 2.7/7 A18-49 rating) remained about even from the week prior, with either slight gains or slight declines.  Nothing too drastic.
    • Week-to-week numbers (30 Rock — 8:43-9:23 p.m.)
      • Households – 3.5/6 to 3.4/5
      • Viewers – 5.37M to 5.18M
      • Adults 18-49 – 2.5/7 to 2.6/7
    • Week-to-week numbers (Scrubs — 9:23-10:00 p.m.)
      • Households – 3.2/5 to 3.4/5
      • Viewers – 4.89M to 5.02M
      • Adults 18-49 – 2.4/7 to 2.7/7
  • 10:00 p.m.: The return of E.R. (6.3/11 HH rating, 9.14M viewers, 3.7/10 A18-49 rating) was a bit of a disappointment.  Though still strong overall (especially among adults 18-49) the series is really in a major drought.  Things began going downhill once it lost Deal or No Deal as its lead-in and they haven’t really improved since then.  This is a series low for the show.  Some good news though was the obvious and dramatic improvement for the time period.
    • Episode-to-episode numbers (2/22/2007):
      • Households – 6.7/11 to 6.3/11
      • Viewers – 10.00M to 9.14M
      • Adults 18-49 – 4.1/11 to 3.7/10
    • Last weeks numbers (Andy Barker, P.I. — 10:00 p.m.):
      • Households – 2.6/4
      • Viewers – 4.07M
      • Adults 18-49 – 1.7/5
    • Last weeks numbers (My Name Is Earl-REPEAT — 10:30 p.m.):
      • Households – 2.5/5
      • Viewers – 3.76M
      • Adults 18-49 – 1.6/5

Fox followed in fourth place for the evening with a 4.3/7 household rating, 7.00 million viewers and a 2.6/7 rating among adults 18-49.

  • Last Week:
    • 4.4/7 HH rating [#3]
    • 7.27M viewers [#3]
    • 2.7/8 A18-49 rating [#2]
  • 8:00 p.m. : Are You Smarter Than a 5th Grader? (5.8/10 HH rating, 9.78M viewers, 3.4/10 A18-49 rating) was a solid second place for the hour pretty much even from last weeks performance.
    • Week-to-week numbers:
      • Households – 6.1/10 to 5.8/10
      • Viewers – 10.33M to 9.78M
      • Adults 18-49 – 3.5/11 to 3.4/10
  • 9:00 p.m.: A repeat of Trading Spouses: Meet Your New Mommy (2.8/5 HH rating, 4.22M viewers, 1.7/4 A18-49 rating) ended the evening for Fox in a slightly worse off position from last weeks two repeats of Family Guy (neither show really seems to be a compatible lead-out for Fox).
    • Last weeks numbers (Family Guy-REPEAT 9:00 p.m.):
      • Households – 2.7/4
      • Viewers – 4.16M
      • Adults 18-49 – 1.9/5
    • Last weeks numbers (Family Guy-REPEAT 9:30 p.m.):
      • Households – 2.8/4
      • Viewers – 4.27M
      • Adults 18-49 – 1.9/5

The CW was left then in fifth place earning a 1.2/2 household rating, 1.74 million viewers and a 0.7/2 rating among adults 18-49.

  • Last Week:
    • 1.4/2 HH rating [#5]
    • 2.24M viewers [#5]
    • 0.9/3 A18-49 rating [#5]
  • 8:00 p.m.: A repeat of Smallville (1.6/3 HH rating, 2.40M viewers, 1.0/3 A18-49 rating) began the evening for The CW and despite being a repeat was actually the network’s top-rated show for the night (more on that below).
    • Last weeks numbers (Smallville-REPEAT):
      • Households – 1.6/3
      • Viewers – 2.53M
      • Adults 18-49 – 1.0/3
  • 9:00 p.m.: The BRICK Awards (0.7/1 HH rating, 1.07M viewers, 0.4/1 A18-49 rating) fell flat, with a truly horrible performance, barely above 1M viewers and a terrible 0.4 among A18-49.  This now stands as the lowest rated hour (original or new) for The CW.  Hey, at least it wasn’t as bad as the repeat of One Tree Hill last Sunday, which had an audience of only 890,000 viewers (0.3 among A18-49).
    • Last weeks numbers (Supernatural-REPEAT):
      • Households – 1.3/2
      • Viewers – 1.96M
      • Adults 18-49 – 0.8/2

Note: Comparison’s from the week prior (or episode-to-episode, etc.) are based on final nationals. Ratings for the current day are based on fast nationals, unless otherwise noted. The final rating for episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “CSI” will be reported in next weeks report for Thursday, April 19, 2007.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback.com