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Broadcast TV Ratings for Sunday, March 25, 2007

With its biggest competition resting its strongest series’ (ABC), CBS comes away with an easy win for the evening.

CBS finished in first place for the evening with an 7.8/14 household rating, 12.17 million viewers and a 3.4/10 rating among adults 18-49.

  • Last Week
    • 8.6/14 HH Rating [#1]
    • 13.49M Viewers [#1]
    • 4.0/11 A18-49 Rating [#1]
  • Because NCAA Basketball bled into CBS’s primetime lineup, the following ratings and comparisons (as well as the overall numbers above) are based on FINAL nationals (for CBS only).
  • 7:00-7:38 p.m.: CBS’s coverage of the NCAA Basketball Tournament between Georgetown and UNC (7.3/15 HH rating, 10.98M viewers, 3.9/15 A18-49 rating) was a bit weaker than the week prior. The final primetime portion of the game was down 2.89M viewers and 19% among households. One positive was that among the key A18-49 demo, the audience remained even.
    • Week-to-week numbers (vs. 7:00-7:46 p.m.):
      • Households – 9.0/17 to 7.3/15
      • Viewers – 13.87M to 10.98M
      • Adults 18-49 – 4.0/14 to 3.9/15
  • 7:38-8:38 p.m.: 60 Minutes (8.1/14 HH rating, 12.63M viewers, 3.0/9 A18-49 rating), though losing a large amount of adults 18-49 from its lead-in, managed to grow among households and viewers.
    • Week-to-week numbers (vs. 7:46-8:46 p.m.):
      • Households – 7.1/12 to 8.1/14
      • Viewers – 11.54M to 12.63M
      • Adults 18-49 – 3.1/9 to 3.0/9
  • 8:38-9:38 p.m.: The Amazing Race: All-Stars (6.3/10 HH rating, 10.59M viewers, 3.3/8 A18-49 rating) remained even from the week prior among households and viewers, but took a bit of a dip among adults 18-49 (-15%).
    • Week-to-week numbers (vs. 8:46-9:46 p.m.):
      • Households – 7.3/11 to 7.2/11
      • Viewers – 12.00M to 11.77M
      • Adults 18-49 – 3.9/10 to 3.3/8
  • 9:38-10:38 p.m.: Cold Case (8.7/14 HH rating, 13.91M viewers, 3.7/9 A18-49 rating) also stayed even from the week prior and with the exception of the ending portion of the College basketball game, was the Eye nets top rated show for the evening among adults 18-49.
    • Week-to-week numbers (vs. 9:46 to 10:46 p.m.):
      • Households – 9.3/16 to 8.7/14
      • Viewers – 14.33M to 13.91M
      • Adults 18-49 – 3.7/9 to 3.7/9
  • 10:38-11:38 p.m.: And lastly, Without a Trace (8.6/16 HH rating, 12.75M viewers, 3.2/9 A18-49 rating) closed the evening for CBS down slightly across the board, but still with a solid performance, consider its late-ending nature (past primetime).
    • Week-to-week numbers (vs. 10:46-11:46 p.m.):
      • Households – 8.9/17 to 8.6/16
      • Viewers – 13.05M to 12.75M
      • Adults 18-49 – 3.6/11 to 3.2/9

NBC followed in second place for the evening with a 4.7/8 household rating and 7.02 million viewers, but was a weaker third place among adults 18-49 with a 2.1/6 rating in that demo.

  • Last Week:
    • 5.1/8 HH Rating [#2]
    • 8.12M Viewers [#2]
    • 2.5/7 A18-49 Rating [#3]
  • 7:00 p.m.: Dateline NBC (3.5/7 HH rating, 4.96M viewers, 1.2/4 A18-49 rating) took another dip downward. This seems to be a trend for the program. It has gone up and down specificially in regards to adults 18-49 (1.7-1.2-1.7-1.2).
    • Week-to-week numbers:
      • Households – 4.4/8 to 3.5/7
      • Viewers – 6.60M to 4.96M
      • Adults 18-49 – 1.7/5 to 1.2/4
  • 8:00 p.m.: The season (series?) finale of Grease: You’re the One That I Want (4.5/7 HH rating, 6.78M viewers, 1.9/5 A18-49 rating) remained even from the week prior, unable to generate any sort of finale buzz or boost.
    • Week-to-week numbers:
      • Households – 4.3/7 to 4.5/7
      • Viewers – 6.59M to 6.78M
      • A18-49 – 1.9/5 to 1.9/5
  • 9:00 p.m.: A repeat of Deal or No Deal (6.2/10 HH rating, 9.59M viewers, 2.7/7 A18-49 rating) did well for NBC. Despite its repeat nature, it was the networks top rated show among households and viewers and tied for first among adults 18-49.
  • 10:00 p.m.: The Apprentice: Los Angeles (4.7/7 HH rating, 6.75M viewers, 2.7/7 A18-49 rating) took a slight dip week-to-week among viewers and adults 18-49.
    • Week-to-week numbers:
      • Households – 4.6/8 to 4.7/7
      • Viewers – 7.23M to 6.75M
      • A18-49 – 2.8/7 to 2.7/7

ABC finished in third place for the evening with a 4.9/8 household rating and 7.79 million viewers, but was a stronger third second place among adults 18-49 with a 2.6/7 rating.

  • Last Week:
    • 5.5/9 HH Rating [#2]
    • 8.76M Viewers [#2]
    • 2.9/8 A18-49 Rating [#3]
  • ABC decided to air an almost entire night of repeats (save ‘Funniest Home Videos’), with all shows performing on par with their repeat averages.
  • 7:00 p.m.: America’s Funniest Home Videos (4.8/9 HH rating, 8.35M viewers, 2.3/8 A18-49 rating) was the only new episode of the evening, and was on par with its last newly aired episode.
    • Episode-to-episode numbers (3/11/2007):
      • Households – 4.7/8 to 4.8/9
      • Viewers – 8.00M to 8.35M
      • Adults 18-49 – 2.3/7 to 2.3/8
  • 8:00 p.m.: A repeat of Extreme Makeover: Home Edition (7.0/11 HH rating, 12.04M viewers, 4.2/11 A18-49 rating) did very well for ABC, providing the network with its strongest ratings for the evening.
  • 9:00: A repeat of Desperate Housewives (4.5/7 HH rating, 6.55M viewers, 2.2/5 A18-49 rating).
  • 10:00: Brothers & Sisters (3.1/5 HH rating, 4.55M viewers, 1.7/4 A18-49 rating).

Fox followed in fourth place for the evening with a 3.5/6 household rating, 5.63 million viewers and a 2.8/8 rating among adults 18-49.

  • Last Week:
    • 5.1/8 HH Rating [#4]
    • 8.57M Viewers [#4]
    • 3.9/11 A18-49 Rating [#3]
  • 7:00 p.m. & 7:30 p.m.: Repeat and original episodes of War at Home (2.1/4 HH rating, 3.15M viewers, 1.4/5 A18-49 rating) remained on par with where the show has usually performed. Which is weak.
    • Week-to-week numbers (The War at Home — 7:30-8:00 p.m.):
      • Households – 2.4/4 to 2.1/4
      • Viewers – 3.08M to 3.15M
      • Adults 18-49 – 1.2/3 to 1.4/5
  • 8:00 & 8:30 p.m.: The Simpsons (4.1/7 HH rating, 6.91M viewers, 3.3/10 A18-49 rating) was followed by a new episode of King of the Hill (3.7/6 HH rating, 6.03M viewers, 2.8/7 A18-49 rating) were off from their last newly aired episodes, with The Simpsons off the most (-2.76M viewers, -27% among households and -33% among adults 18-49). Also worth noting is the improvement for the 8:30-9:00 p.m. time slot over The Winner.
    • Episode-to-episode numbers (The Simpsons — 3/11/2007):
      • Households – 5.1/8 to 3.7/6
      • Viewers – 8.79M to 6.03M
      • Adults 18-49 – 4.2/12 to 2.8/7
    • Episode-to-episode numbers (King of the Hill — 2/18/2007):
      • Households – 4.3/7 to 3.7/6
      • Viewers – 7.19M to 6.03M
      • Adults 18-49 – 3.5/9 to 2.8/7
    • Week-to-week time slot numbers (The Winner vs. King of the Hill):
      • Households – 3.3/6 to 3.7/6
      • Viewers – 5.51M to 6.03M
      • Adults 18-49 – 2.7/7 to 2.8/7
  • 9:00 & 9:30 p.m.: Family Guy (5.0/8 HH rating, 7.97M viewers, 4.2/10 A18-49 rating) led into American Dad (4.2/7 HH rating, 6.57M viewers, 3.3/8 A18-49 rating) were solid and on par with their last newly aired episodes. Family Guy was Fox’s strongest program on the evening.
    • Episode-to-episode numbers (Family Guy — 3/11/2007):
      • Households – 4.8/7 to 5.0/8
      • Viewers – 8.05M to 7.97M
      • Adults 18-49 – 4.2/10 to 4.2/10
    • Episode-to-episode numbers (American Dad — 2/18/2007):
      • Households – 4.3/7 to 4.2/7
      • Viewers – 7.06M to 6.57M
      • Adults 18-49 – 3.5/8 to 3.3/8
    • Week-to-week numbers (The Winner vs. American Dad):
      • Households – 3.5/5 to 4.2/7
      • Viewers – 5.13M to 6.57M
      • Adults 18-49 – 2.5/6 to 3.3/8

The CW was left then in fifth place with a 1.1/2 household rating, 1.59 million total viewers and a 0.7/2 rating among adults 18-49.

  • Last Week:
    • 1.3/2 HH Rating [#5]
    • 1.85M Viewers [#5]
    • 0.7/2 A18-49 Rating [#5]
  • The CW aired another completely repeat filled Sunday evening and the results were as expected, very poor.
  • 7:00 p.m.: An encore of Tuesday night’s Pussycat Dolls Present: The Search for the Next Doll (1.1/2 HH rating, 1.59M viewers, 0.7/2 A18-49 rating) began the evening.
    • Week-to-week numbers:
      • Households – 1.2/2 to 1.1/2
      • Viewers – 1.66M to 1.59M
      • Adults 18-49 – 0.7/2 to 0.7/2
  • 8:00 p.m.: A repeat of 7th Heaven (1.1/2 HH rating, 1.44M viewers, 0.5/1 A18-49 rating) was the nets weakest performer.
  • 9:00 p.m.: And an encore of America’s Next Top Model (1.3/2 HH rating, 1.74M viewers, 0.8/2 A18-49 rating) ended the evening for The CW.
    • Week-to-week numbers:
      • Households – 1.6/3 to 1.3/2
      • Viewers – 2.20M to 1.74M
      • Adults 18-49 – 0.9/2 to 0.8/2

Note: Fast Nationals are used when comparing week-to-week numbers, while Final Nationals are used when comparing year-to-year/episode-to-episode numbers, unless otherwise specified.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback.com