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Broadcast TV Ratings for Thursday, March 22, 2007

ABC takes another first place finish, with Grey’s Anatomy powering the win. Solid ratings for second weeks of October Road on ABC and Raines on NBC. Another weak showing for Andy Barker, P.I.

ABC finished in first place for the evening with a 10.0/16 household rating, 14.89 million viewers and a 5.6/16 rating among adults 18-49.

  • Last Week:
    • 10.6/8 HH rating [#3]
    • 15.83M viewers [#3]
    • 6.0/16 A18-49 rating [#3]
  • 8:00 p.m.: Ugly Betty (7.4/12 HH rating, 10.47M viewers, 3.2/10 A18-49 rating) stayed even from the week prior, but has seemed to lose quite a bit of steam, off from its more usual 12-13M viewer range and mid to lower 4 range among adults 18-49.
    • Week-to-week numbers:
      • Households – 7.4/12 to 7.4/12
      • Viewers – 10.77M to 10.47M
      • Adults 18-49 – 3.4/10 to 3.2/10
  • 9:00 p.m.: Grey’s Anatomy (14.3/22 HH rating, 21.89M viewers, 8.7/22 A18-49 rating) remained a dominant first for the hour and evening among all main categories.
    • Week-to-week numbers:
      • Households – 14.6/23 to 14.3/22
      • Viewers – 22.38M to 21.89M
      • Adults 18-49 – 8.8/22 to 8.7/22
  • 10:00 p.m.: October Road (8.3/14 HH rating, 12.29M viewers, 4.9/14 A18-49 rating) took a dip downward from last week’s premiere, but still provided a first place finish on the hour for ABC and is still pacing well ahead of former occupant Men in Trees.
    • Week-to-week numbers: (vs. the series premiere)
      • Households – 9.7/16 to 8.3/14
      • Viewers – 14.34M to 12.29M
      • Adults 18-49 – 5.8/16 to 4.9/14

CBS followed in second place for the evening with a 6.9/11 household rating, 10.52 million viewers and a 3.9/11 rating among adults 18-49.

  • Last Week:
    • 6.2/10 HH rating [#2]
    • 9.59M viewers [#2]
    • 3.5/9 A18-49 rating [#2]
  • 8:00-11:00 p.m.: Third round games in the NCAA Basketball Tournament (6.9/11 HH rating, 10.52M viewers, 3.9/11 A18-49 rating) gained some momentum as the tournament advances.  The games were up a solid 930,000 viewers, and 11% among households and adults 18-49.
    • Week-to-week numbers (vs. a collection of 2nd round games):
      • Households – 6.2/10 to 6.9/11
      • Viewers – 9.59M to 10.52M
      • Adults 18-49 – 3.5/9 to 3.9/11

Fox finished in third place for the evening with a 4.7/8 household rating and 7.63 million viewers, and tied for third among adults 18-49 with a 2.5/7 rating.

  • Last Week:
    • 5.4/9 HH rating [#1]
    • 8.97M viewers [#1]
    • 3.5/9 A18-49 rating [#1]
  • 8:00 p.m. : Are You Smarter Than a 5th Grader? (6.4/11 HH rating, 10.45M viewers, 3.6/11 A18-49 rating) was third for the hour among households, but was able to place second among viewers and first among the key A18-49 demographic, just ahead of the 3.5 posted by CBS for the hour.  Though they are solid numbers and providing a much needed boost for Fox on Thursday’s, the show dipped an additional 1.73M viewers, 12% among households and 20% among adults 18-49 week-to-week and is performing much more weakly than it did when it aired out of American Idol.
    • Week-to-week numbers:
      • Households – 7.3/12 to 6.4/11
      • Viewers – 12.18M to 10.45M
      • Adults 18-49 – 4.5/13 to 3.6/11
  • 9:00 & 9:30 p.m.: Back-to-back repeats of Family Guy (3.4/5 HH rating, 5.42M viewers, 2.2/6 A18-49 rating) and American Dad (2.7/4 HH rating, 4.20M viewers, 1.8/5 A18-49 rating) were down some from last week’s numbers, but given they are repeats, not much should be expected from them.
    • Week-to-week time sot numbers (Repeats of Family Guy):
      • Households – 3.6/6 to 3.1/5
      • Viewers – 5.76M to 4.81M
      • Adults 18-49 – 2.6/7 to 2.0/6

NBC followed in fourth place for the evening with a 4.6/8 household rating and 7.11 million total viewers but was tied for third place among adults 18-49 with a 2.5/7 rating.

  • Last Week:
    • 3.3/5 HH rating [#4]
    • 6.20M viewers [#4]
    • 2.8/7 A18-49 rating [#4]
  • 8:00 p.m.: A one-hour repeat episode of My Name is Earl (4.2/7 HH rating, 6.73M viewers, 2.5/8 A18-49 rating) proved to do just as well as The Office last week among households and viewers, but as down some among adults 18-49.  Ratings though were solid, considering the repeat nature of the program.
    • Week-to-week time slot numbers (vs. The Office “Newpeats”):
      • Households – 4.2/7 to 4.2/7
      • Viewers – 6.63M to 6.73M
      • Adults 18-49 – 2.8/8 to 2.5/8
  • 9:00 p.m. & 9:30 p.m.: Scrubs (4.1/6 HH rating, 6.84M viewers, 2.9/7 A18-49 rating) was followed by Andy Barker, P.I. (3.5/5 HH rating, 5.40M viewers, 2.2/6 A18-49 rating) provided good news/bad news for the network.  Scrubs remained solid, growing 470,000 viewers and up a tick among adults 18-49 from the week prior.  Andy Barker on the other hand lost an additional 440,000 viewers, 5% among households and 8% among adults 18-49 from its already troubling series premiere last week.
    • Week-to-week numbers (Scrubs):
      • Households – 4.1/7 to 4.1/6
      • Viewers – 6.37M to 6.84M
      • Adults 18-49 – 2.8/7 to 2.9/7
    • Week-to-week numbers (Andy Barker, P.I.):
      • Households – 3.7/6 to 3.5./5
      • Viewers – 5.84M to 5.40M
      • Adults 18-49 – 2.4/6 to 2.2/6
  • 10:00 p.m.: The second of three Thursday night airings of Raines (5.9/10 HH rating, 8.63M viewers, 2.5/7 A18-49 rating) was also down from last weeks episode, but growth from its weak lead-in by 3.23M viewers, 41% among households and 14% among adults 18-49 is worth noting.
    • Week-to-week numbers:
      • Households – 6.7/12 to 5.9/10
      • Viewers – 10.34M to 8.63M
      • Adults 18-49 – 2.9/8 to 2.5/7

The CW was left then in fifth place earning a 2.4/4 household rating, 3.82 million total viewers and a 1.5/4 rating among adults 18-49.

  • Last Week:
    • 2.5/4 HH rating [#5]
    • 4.06M viewers [#5]
    • 1.7/5 A18-49 rating [#5]
  • 8:00 p.m.: Smallville (2.6/4 HH rating, 4.20M viewers, 1.7/5 A18-49 rating) took a small dip week-to-week, but still provided strong numbers for The CW.
    • Week-to-week numbers:
      • Households – 2.8/5 to 2.6/4
      • Viewers – 4.58M to 4.20M
      • Adults 18-49 – 2.0/6 to 1.7/5
  • 9:00 p.m.: Supernatural (2.2/3 HH rating, 3.52M viewers, 1.4/4 A18-49 rating) remained even from the week prior, turning in another solid performance, with retention rates of 88% among households, 84% among viewers and 82% among adults 18-49.  It appears the strong return last week was not based solely on the guest appearance by Tricia Helfer (Battlestar Galactica).
    • Week-to-week numbers:
      • Households – 2.3/4 to 2.3/4
      • Viewers – 3.54M to 3.52M
      • Adults 18-49 – 1.4/4 to 1.4/4

Note: Fast Nationals are used when comparing week-to-week numbers, while Final Nationals are used when comparing year-to-year/episode-to-episode numbers, unless otherwise specified.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback.com

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