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Broadcast TV Ratings for Thursday, March 15, 2007

The returning lineup of Ugly Betty and Grey’s Anatomy along with the successful series launch of October Road propels ABC to the top spot with ease last night. In other series premiere news, Andy Barker, P.I. starts off poorly, while Raines is solid (both on NBC).

ABC finished in first place for the evening with a 10.6/17 household rating, 15.83 million total viewers and a 6.0/16 rating among adults 18-49.

  • Last Week:
    • 4.9/8 HH rating [#3]
    • 8.09M viewers [#3]
    • 2.9/7 A18-49 rating [#3]
  • 8:00 p.m.: Returning from hiatus was Ugly Betty (7.4/12 HH rating, 10.77M viewers, 3.4/10 A18-49 rating) which though ahead for the hour in households, took quite a dip from its last newly aired episode. The series was down 2.89M viewers, 19% among households and 24% among adults 18-49. It had to settle for third place for the time period among the key adult 18-49 demographic.
    • Episode-to-episode numbers (2/15/2007):
      • Households – 9.1/14 to 7.4/12
      • Viewers – 13.66M to 10.77M
      • Adults 18-49 – 4.5/12 to 3.4/10
  • 9:00 p.m.: Also back from a short break was Grey’s Anatomy (14.6/23 HH rating, 22.38M viewers, 8.8/22 A18-49 rating) which, though down from the last of its February sweeps episode (numbers below) still was far and away the nights top rated program across the board. Dips from that sweeps fueled episode were 5.01M viewers, 14% among households and 24% among adults 18-49.
    • Episode-to-episode numbers (2/22/2007):
      • Households – 16.9/25 to 14.6/23
      • Viewers – 27.39M to 22.38M
      • Adults 18-49 – 11.6/27 to 8.8/22
  • 10:00 p.m.: The series premiere of October Road (9.7/16 HH rating, 14.34M viewers, 5.8/16 A18-49 rating) launched very strongly, beating the previous launches of Six Degrees and Men In Trees in this time period. Retention was also much more respectable at 66% among households, 64% among viewers and 66% among adults 18-49.
    • Time slot comparison (vs. Six Degrees — 9/21/2006)
      • Households – 8.2/14 to 9.7/16
      • Viewers – 12.56M to 14.34M
      • Adults 18-49 – 5.4/13 to 5.8/16
    • Time slot comparison (vs. Men In Trees — 11/30/2006)
      • Households – 7.6/12 to 9.7/16
      • Viewers – 11.34M to 14.34M
      • Adults 18-49 – 3.8/10 to 5.8/16

CBS followed in second place for the evening with a 6.2/10 household rating, 9.59 million total viewers and tied for second among adults 18-49 with a 3.5/9 rating.

  • Last Week:
    • 8.6/14 HH rating [#2]
    • 13.57M viewers [#2]
    • 4.0/11 A18-49 rating [#2]
  • 8-11:00 p.m.: First round games in the NCAA Basketball Tournament (6.2/10 HH rating, 9.59M viewers, 3.5/9 A18-49 rating) were about on par with last year’s performance, showing the most decline among households (11%) and among adults 18-49 (8%).
    • Year-to-year numbers for first round (3/16/2007):
      • Households – 7.0/12 to 6.2/10
      • Viewers – 9.81M to 9.59M
      • Adults 18-49 – 3.8/10 to 3.5/9

Fox finished in third place for the evening with a 5.4/9 household rating, 8.97 million total viewers but was tied for second among adults 18-49 with a 3.5/9 rating.

  • Last Week:
    • 13.9/21 HH rating [#1]
    • 24.08M viewers [#1]
    • 9.2/24 A18-49 rating [#1]
  • 8:00 p.m. : The time period debut of Are You Smarter Than a 5th Grader? (7.3/12 HH rating, 12.18M viewers, 4.5/13 A18-49 rating) was well below its last newly aired episode from the week prior in a different time slot, but without the benefit of an American Idol lead-in, I’d say this is a pretty strong performance. It was number one for the hour among adults 18-49 and total viewers and second among households.
    • Episode-to-episode numbers (9-10:00 p.m. last week):
      • Households – 11.9/18 to 7.3/12
      • Viewers – 20.73M to 12.18M
      • Adults 18-49 – 8.0/20 to 4.5/13
    • Week-to-week time slot numbers (vs. American Idol):
      • Households – 15.9/25 to 7.3/12
      • Viewers – 27.43M to 12.18M
      • Adults 18-49 – 10.3/28 to 4.5/13
  • 9:00 & 9:30 p.m.: Back-to-back repeats of Family Guy (3.6/6 HH rating, 5.76M viewers, 2.6/7 A18-49 rating) were solid for the network, though obviously down from last week’s time period.
    • Week-to-week time sot numbers (Are You Smarter Than a 5th Grader?):
      • Households – 11.9/18 to 3.6/6
      • Viewers – 20.73M to 5.76M
      • Adults 18-49 – 8.0/20 to 2.6/7

NBC followed in fourth place for the evening with a 5.0/8 household rating, 7.69 million total viewers and a 2.7/7 rating among adults 18-49.

  • Last Week:
    • 3.3/5 HH rating [#4]
    • 6.20M viewers [#4]
    • 2.8/7 A18-49 rating [#4]
  • 8:00 p.m.: A special one-hour “Newpeats” edition of The Office (4.2/7 HH rating, 6.63M viewers, 2.8/8 A18-49 rating) fared better than normal repeats (as you can see from the numbers below), providing solid growth of 1.46M viewers, 24% among households and 27% among adults 18-49.
    • Week-to-week time slot numbers (vs. My Name Is Earl and The Office Repeats):
      • Households – 3.4/6 to 4.2/7
      • Viewers – 5.17M to 6.63M
      • Adults 18-49 – 2.2/6 to 2.8/8
  • 9:00 p.m. & 9:30 p.m.: A new episode of Scrubs (4.1/7 HH rating, 6.37M viewers, 2.8/7 A18-49 rating) and the series premiere of Andy Barker, P.I. (3.7/6 HH rating, 5.84M viewers, 2.4/6 A18-49 rating) managed to stay fairly consistent from the hour prior, with Scrubs performing the best. It held on to all of its lead-in among adults 18-49, and slid minimally among households and viewers. The series launch of Andy Barker, P.I., though up slightly from a new episode of 30 Rock last week among households and viewers, was actually down a tick among adults 18-49. So overall, a poor launch.
    • Week-to-week numbers (Scrubs):
      • Households – 3.7/6 to 4.1/7
      • Viewers – 5.89M to 6.37M
      • Adults 18-49 – 2.8/7 to 2.8/7
    • Week-to-week time slot numbers (vs. 30 Rock):
      • Households – 3.3/5 to 3.7/6
      • Viewers – 5.19M to 5.84M
      • Adults 18-49 – 2.5/6 to 2.4/6
  • 10:00 p.m.: The series premiere of Raines (6.7/12 HH rating, 10.34M viewers, 2.9/8 A18-49 rating) gave NBC better news. The show grew 4.24M viewers, 72% among households and 12% among adults 18-49. It was also very comparable to the last newly aired episode of E.R. three weeks back (except among adults 18-49, where E.R. still performs very well).
    • Time slot comparison (vs. last newly aired episode of E.R. — 2/22/2007)
      • Households – 6.7/11 to 6.7/12
      • Viewers – 10.00M to 10.34M
      • Adults 18-49 – 4.1/11 to 2.9/8

The CW was left then in fifth place earning a 2.5/4 household rating, 4.06 million total viewers and a a 1.7/5 rating among adults 18-49.

  • Last Week:
    • 1.6/2 HH rating [#5]
    • 2.35M viewers [#5]
    • 0.9/2 A18-49 rating [#5]
  • 8:00 p.m.: Kicking off the evening for The CW was a new episode of Smallville (2.8/5 HH rating, 4.58M viewers, 2.0/6 A18-49 rating) which stayed about even from its last newly aired episode a month ago with growth of 5% among adults 18-49.
    • Episode-to-episode numbers (2/15/2007):
      • Households – 2.9/4 to 2.8/5
      • Viewers – 4.76M to 4.58M
      • Adults 18-49 – 1.9/5 to 2.0/6
  • 9:00 p.m.: And the Tricia Helfer guest-starring episode of Supernatural (2.3/4 HH rating, 3.54M viewers, 1.4/4 A18-49 rating) ended the evening for The CW strongly. The series was up a solid 510,000 viewers, 21% among households and 8% among adults 18-49.
    • Episode-to-episode numbers (2/15/2007):
      • Households – 1.9/3 to 2.3/4
      • Viewers – 3.03M to 3.54M
      • Adults 18-49 – 1.3/3 to 1.4/4

Note: Fast Nationals are used when comparing week-to-week numbers, while Final Nationals are used when comparing year-to-year/episode-to-episode numbers, unless otherwise specified.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback.com