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Broadcast TV Ratings for Thursday, March 1, 2007

With most of the nights lineup in post-sweeps repeat mode, Fox takes the evening with strong performances from ‘Idol’ and ’5th Grader’.

Fox finished in first place for the evening with a 14.2/21 household rating, 25.31 million total viewers and a 9.9/24 rating among adults 18-49.

  • Last Week:
    • 9.1/14 HH rating [#3]
    • 15.52M viewers [#3]
    • 5.9/14 A18-49 rating [#2]
  • 8:00 p.m. : The second week of eliminations for American Idol (15.4/23 HH rating, 27.14M viewers, 10.4/26 A18-49 rating) was up strongly over last week’s weaker than average numbers. It posted gains of 2.96M viewers, 10% among households and 16% among adults 18-49.
    • Week-to-week numbers:
      • Households – 14.0/21 to 15.4/23
      • Viewers – 24.18M to 27.14M
      • Adults 18-49 – 9.0/23 to to 10.4/26
  • 9:00 p.m.: The first one-hour edition of Are You Smarter Than a 5th Grader? (13.0/20 HH rating, 23.48M viewers, 9.4/22 A18-49 rating) held on nicely, barely dipping from last nights episode. What sounded like a terrible idea has turned into a solid hit.
    • Day-to-day numbers (fast nationals):
      • Households – 14.8/22 to 13.5/20 to 13.0/20
      • Viewers – 26.57M to 23.50M to 23.48M
      • Adults 18-49 – 11.2/27 to 9.8/23 to 9.4/22
    • Week-to-week time slot numbers (vs. The O.C. series finale):
      • Households – 4.3/6 to 13.0/20
      • Viewers – 6.68M to 23.48M
      • Adults 18-49 – 2.8/6 to 9.4/22

CBS followed in second place for the evening with a 9.0/14 household rating, 14.17 million total viewers and a 4.2/11 rating among adults 18-49.

  • Last Week:
    • 10.0/15 HH rating [#2]
    • 16.48M viewers [#2]
    • 5.1/13 A18-49 rating [#3]
  • 8:00 p.m.: Survivor: Fiji (8.5/13 HH rating, 14.74M viewers, 5.0/13 A18-49 rating) rebounded slightly after its first head-to-head against ‘Idol’ last week. Gains were 1.15M among viewers, 8% among households and 9% among total viewers.
    • Week-to-week numbers:
      • Households – 9.7/15 to 7.9/12 to 8.5/13
      • Viewers – 16.35M to 13.59M to 14.74M
      • Adults 18-49 – 5.6/15 to 4.6/12 to 5.0/13
  • At 9 and 10 p.m., repeats of CSI and Shark did very well for CBS, ensuring a second place finish for the night for the network.
  • 9:00 p.m.: CSI: Crime Scene Investigation (10.0/16 HH rating, 15.72M viewers, 4.3/10 A18-49 rating)
  • 10:00 p.m.: Shark (8.3/15 HH rating, 12.06M viewers, 3.2/9 A18-49 rating).

ABC finished in third place for the evening with a 5.6/9 household rating, 8.09 million total viewers and a 2.9/7 rating among adults 18-49.

  • Last Week:
    • 11.4/18 HH rating [#1]
    • 17.60M viewers [#1]
    • 7.0/17 A18-49 rating [#1]
  • Done with February sweeps, ABC aired a complete repeat lineup. All episodes performed on par with their previous repeat outings.
  • 8:00 p.m.: Ugly Betty (5.0/8 HH rating, 7.01M viewers, 2.2/5 A18-49 rating).
  • 9:00 p.m.: Grey’s Anatomy (7.1/12 HH rating, 10.47M viewers, 3.9/9 A18-49 rating).
  • 10:00 p.m.: Men in Trees (4.8/8 HH rating, 6.80M viewers, 2.6/7 A18-49 rating).

NBC followed in fourth place for the evening with a 4.0/6 household rating, 6.20 million total viewers and a 2.8/7 rating among adults 18-49.

  • Last Week:
    • 5.1/8 HH rating [#4]
    • 7.84M viewers [#4]
    • 3.5/9 A18-49 rating [#4]
  • 8:00 p.m. & 8:30 p.m.: Repeats of My Name Is Earl (4.7/7 HH rating, 7.42M viewers, 3.0/8 A18-49 rating) and The Office (4.2/6 HH rating, 6.54M viewers, 3.0/7 A18-49 rating) once again drew strong numbers for repeats, most especially among adults 18-49.
  • 9:00 p.m. & 9:30 p.m.: New episodes of Scrubs (4.3/6 HH rating, 6.80M viewers, 3.4/8 A18-49 rating) and 30 Rock (3.6/5 HH rating, 5.58M viewers, 2.7/6 A18-49 rating) were interestingly stronger than the week prior. I say that because I find it odd that they performed better out of repeats than they did out of new episodes last week. Then again, it may have something to do with the fact that they didn’t have to go up against CSI and Grey’s Anatomy.
    • Week-to-week numbers (Scrubs):
      • Households – 3.7/5 to 4.3/6
      • Viewers – 5.69M to 6.80M
      • Adults 18-49 – 2.8/6 to 3.4/8
    • Week-to-week numbers (30 Rock):
      • Households – 3.1/5 to 3.6/5
      • Viewers – 4.58M to 5.58M
      • Adults 18-49 – 2.4/5 to 2.7/6
  • 10:00 p.m.: A repeat of Monday nights premiere of The Black Donnelly’s (3.5/6 HH rating, 5.42M viewers, 2.4/7 A18-49 rating) did decently considering its encore nature. I wonder if this airing will help stabilize any loss for its next episode on Monday.
    • Week-to-week time slot numbers (vs. a new episode of E.R.):
      • Households – 6.7/11 to 3.5/6
      • Viewers – 9.93M to 5.42M
      • Adults 18-49 – 4.0/11 to 2.4/7

The CW was left then in fifth place, as it decided to air repeats, earning a 1.6/2 household rating, 2.51 million total viewers and a a 1.0/2 rating among adults 18-49.

  • Last Week:
    • 1.5/2 HH rating [#5]
    • 2.33M viewers [#5]
    • 0.9/2 A18-49 rating [#5]
  • Repeats of Smallville and Supernatural were up slightly from the week prior.
  • 8:00 p.m.: Smallville (1.8/3 HH rating, 2.75M viewers, 1.1/3 A18-49 rating).
  • 9:00 p.m.: Supernatural (1.4/2 HH rating, 2.27M viewers, 0.9/2 A18-49 rating).

Note: Fast Nationals are used when comparing week-to-week numbers, while Final Nationals are used when comparing year-to-year/episode-to-episode numbers, unless otherwise specified.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback.com