Broadcast TV Ratings for Thursday, February 22, 2007 February 23, 2007 12:52 pm
Posted by Rosario T. Calabria in Broadcast TV Ratings, News, Nielsen Ratings, Television.trackback
Grey’s Anatomy powers ABC to a win over its competition. The series is the nights highest rated and most watched program, eclipsing American Idol. The O.C. series finale matches last year’s finale, though it shed most of its American Idol lead-in
ABC finished in first place for the evening with an 11.4/18 household rating, 17.60 million total viewers and a 7.0/17 rating among adults 18-49.
- Last Week:
- 10.9/17 HH rating [#2]
- 16.81M viewers [#2]
- 6.4/16 A18-49 rating [#1]
- 8:00 p.m.: A repeat of last week’s Grey’s Anatomy (6.7/10 HH rating, 9.73M viewers, 3.2/8 A18-49 rating) got ABC off to a solid start with strong numbers for a repeat airing against American Idol.
- 9:00 p.m.: The final episode of a three-part event for Grey’s Anatomy (17.0/25 HH rating, 27.29M viewers, 11.6/27 A18-49 rating) drew the evenings highest ratings, and was up very solidly from last week. As you can see from the numbers below (first two are final nationals, last one is a fast national rating), the show gained audience with each episode.
- Episode-to-episode numbers:
- Households – 15.2/22 to 16.0/23 to 17.0/25
- Viewers – 25.20M to 25.76M to 27.29M
- Adults 18-49 – 10.9/25 to 10.8/25 to 11.6/27
- Episode-to-episode numbers:
- 10:00 p.m.: The Oprah Winfrey Oscar Special (10.5/18 HH rating, 15.78M viewers, 6.2/16 A18-49 rating) did very well for ABC holding onto nearly 60% of its lead-in in certain categories and improving the timeslot by a good margin (by 4.57M viewers, 38% among households and 51% among adults 18-49).
- Week-to-week numbers:
- Households – 7.6/12 to 10.5/18
- Viewers – 11.21M to 15.78M
- Adults 18-49 – 4.1/11 to 6.2/16
- Week-to-week numbers:
CBS followed in second place for the evening with a 10.0/15 household rating and 16.48 million total viewers, but was third among adults 18-49 with a 5.1/13 rating.
- Last Week:
- 11.1/17 HH rating [#1]
- 17.97M viewers [#1]
- 5.7/14 A18-49 rating [#2]
- 8:00 p.m.: Survivor: Fiji (7.9/12 HH rating, 13.59M viewers, 4.6/12 A18-49 rating) seemed to suffer in face of competing with American Idol. It lost 2.76M viewers, 19% among households and 18% among adults 18-49 from its numbers last week.
- Week-to-week numbers:
- Households – 9.7/15 to 7.9/12
- Viewers – 16.35M to 13.59M
- Adults 18-49 – 5.6/15 to 4.6/12
- Week-to-week numbers:
- 9:00 p.m.: CSI: Crime Scene Investigation (13.0/19 HH rating, 21.59M viewers, 6.7/15 A18-49 rating) was also down, though not as much as its lead-in. There no longer seems to be much of a battle between it and Grey’s Anatomy, especially among adults 18-49, where the later outpaced it by nearly 5 rating points (11.6 vs. 6.7).
- Week-to-week numbers:
- Households – 13.7/20 to 13.0/19
- Viewers – 22.47M to 21.59M
- Adults 18-49 – 7.2/17 to 6.7/15
- Week-to-week numbers:
- 10:00 p.m.: Shark (9.2/15 HH rating, 14.27M viewers, 3.9/10 A18-49 rating) was a solid second place for the hour among households and viewers, but third overall among adults 18-49.
- Week-to-week numbers:
- Households – 9.8/16 to 9.2/15
- Viewers – 15.10M to 14.27M
- Adults 18-49 – 4.3/12 to 3.9/10
- Week-to-week numbers:
Fox finished in third place for the evening with a 9.1/14 household rating and 15.52 million total viewers but was a stronger second place among adults 18-49 with a 5.9/14 rating.
- Last Week:
- 2.9/4 HH rating [#4]
- 4.36M viewers [#4]
- 1.9/5 A18-49 rating [#4]
- 8:00 p.m. and 8:30 p.m.: The first results show, which saw the eliminations of four contestants, of the new season of American Idol (14.0/21 HH rating, 24.18M viewers, 9.0/23 A18-49 rating) drew season low ratings, though they were still very impressive, and good enough for a first place for the hour (second overall for the evening).
- Week-to-week time slot numbers (‘Til Death & The War at Home)
- Households – 3.2/5 to 14.0/21
- Viewers – 5.08M to 24.18M
- Adults 18-49 – 2.3/6 to 9.0/23
- Week-to-week time slot numbers (‘Til Death & The War at Home)
- 9:00 p.m.: The series finale of The O.C. (4.3/6 HH rating, 6.68M viewers, 2.8/6 A18-49 rating) benefited from the extra exposure due to its American Idol lead-in (growing by 3.05M viewers, 72% among households and 75% among adults 18-49), though retention was horrible at only 31% among households, 28% among viewers and 31% among adults 18-49. Since this is a season finale (or in this case series finale), I included last year’s season finale numbers. As you can see, the show was flat overall. So despite the major dips, Fox was right in giving the show a proper sendoff.
- Week-to-week numbers:
- Households – 2.5/4 to 4.3/6
- Viewers – 3.63M to 6.68M
- Adults 18-49 – 1.6/4 to 2.8/6
- Season finale numbers (5/18/2006):
- Households – 3.9/6 to 4.3/6
- Viewers – 6.40M to 6.68M
- Adults 18-49 – 2.9/6 to 2.8/6
- Week-to-week numbers:
NBC followed in fourth place for the evening with a 5.1/8 household rating, 7.84 million total viewers and a 3.5/9 rating among adults 18-49.
- Last Week:
- 5.6/9 HH rating [#3]
- 8.70M viewers [#3]
- 3.9/10 A18-49 rating [#3]
- 8:00 p.m. and 8:30 p.m.: My Name Is Earl (5.5/8 HH rating, 8.70M viewers, 3.6/10 A18-49 rating) and The Office (5.0/7 HH rating, 8.24M viewers, 4.2/10 A18-49 rating) were down some due to the added competition, but still managed to pull in strong numbers, especially among adults 18-49.
- Week-to-week numbers (My Name Is Earl)
- Households – 5.8/9 to 5.5/8
- Viewers – 9.10M to 8.70M
- Adults 18-49 – 3.9/11 to 3.6/10
- Week-to-week numbers (The Office)
- Households – 5.3/8 to 5.0/7
- Viewers – 8.83M to 8.24M
- Adults 18-49 – 4.4/11 to 4.2/10
- Week-to-week numbers (My Name Is Earl)
- 9:00 p.m. and 9:30 p.m.: Scrubs (3.7/5 HH rating, 5.69M viewers, 2.8/6 A18-49 rating) and 30 Rock (3.1/5 HH rating, 4.58M viewers, 2.4/5 A18-49 rating) continue their subpar performances, especially 30 Rock, which again failed to manage more than 5M viewers.
- Week-to-week numbers (Scrubs):
- Households – 3.9/6 to 3.7/5
- Viewers – 6.26M to 5.69M
- Adults 18-49 – 3.0/7 to 2.8/6
- Week-to-week numbers (30 Rock):
- Households – 3.3/5 to 3.1/5
- Viewers – 4.96M to 4.58M
- Adults 18-49 – 2.4/6 to 2.4/5
- Week-to-week numbers (Scrubs):
- 10:00 p.m.: E.R. (6.7/11 HH rating, 9.93M viewers, 4.0/11 A18-49 rating) hit a season low, though was still the networks highest rated show.
- Week-to-week numbers:
- Households – 7.7/13 to 6.7/11
- Viewers – 11.52M to 9.93M
- Adults 18-49 – 4.8/13 to 4.0/11
- Week-to-week numbers:
The CW was left then in fifth place, as it decided to air repeats, earning a 1.5/2 household rating, 2.33 million total viewers and a a 0.9/2 rating among adults 18-49.
- Last Week:
- 2.5/4 HH rating [#5]
- 4.13M viewers [#5]
- 1.7/4 A18-49 rating [#5]
- 8:00 p.m.: A repeat of Smallville (1.9/3 HH rating, 2.93M viewers, 1.2/3 A18-49 rating) did decent, considering it was an encore.
- 9:00 p.m.: A repeat of Supernatural (1.2/2 HH rating, 1.73M viewers, 0.7/2 A18-49 rating) was barely visible, though not much should be expected from a repeat episode airing against Grey’s Anatomy and ‘CSI’.
Note: Fast Nationals are used when comparing week-to-week numbers, while Final Nationals are used when comparing year-to-year/episode-to-episode numbers, unless otherwise specified.
Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback.com
Your Entertainment Now 
The O.C. finale was excellent!!! I’m glad some of the fans who had gave up on the show, were there for the finale…
More people need to start watching the Office. It’s the funniest show during the week.
It is by far my favorite comedy on television at the moment. It would be nice if more people watched, but in terms of rating, its doing quite well. Especially among the key adult 18-49 demographic.
It’s also currently the highest rated show among households with income of $100,000+.
Check out this link to Variety on the story on that aspect.