February 2007
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Broadcast TV Ratings for Wednesday, February 14, 2007

Fox takes another Wednesday, as American Idol was the nights most watched and highest rated program. Lost sheds more viewers in its second week of return.

Fox finished in first place for the evening with an 11.8/18 household rating, 20.45 million total viewers and an 8.1/21 rating among adults 18-49.

  • Last Week:
    • Households – 11.9/18 rating [#1]
    • Viewers – 20.12 million [#1]
    • Adults 18-49 – 8.1/20 rating [#1]
  • 8:00 p.m.: Bones (7.5/12 HH rating, 12.36M viewers, 4.1/12 A18-49) provided a solid start for Fox on this Wednesday evening, winning the hour for the network.
    • Week-to-week numbers:
      • Households – 8.0/12 to 7.5/12
      • Viewers – 12.64M to 12.36M
      • Adults 18-49 – 4.4/12 to 4.1/12
  • 9:00 p.m.: American Idol (16.1/24 HH rating, 28.54M viewers, 12.1/29 A18-49) Hollywood week proved to be very kind to Fox, as AI improved its ratings across the board over last week’s “Best of the Rest” special.
    • Week-to-week numbers:
      • Households – 15.8/23 to 16.1/24
      • Viewers – 27.59M to 28.54M
      • Adults 18-49 – 11.8/27 to 12.1/29

CBS followed in second place for the evening with an 8.0/13 household rating, 12.57 million total viewers and a 3.5/9 rating among adults 18-49.

  • Last Week:
    • Households -9.4/14 rating [#2]
    • Viewers -14.27 million [#2]
    • Adults 18-49 -4.3/10 rating [#2]
  • 8:00 p.m.: The special Return to Jericho (5.0/8 HH rating, 7.69M viewers, 2.1/6 A18-49 rating) drew okay ratings ahead of the return of the show next week. It will certainly be interesting to see if the extended layoff helped, hurt or had no effect on this freshman drama.
    • Week-to-week timeslot numbers (vs. a repeat of Criminal Minds):
      • Households – 7.0/11 to 5.0/8
      • Viewers – 10.27M to 7.69M
      • Adults 18-49 – 2.8/8 to 2.1/6
  • 9:00 p.m.: Criminal Minds (9.6/14 HH rating, 15.40M viewers, 4.0/10 A18-49 rating) was unable to hold onto its Super Bowl audience, dropping down to season average levels, still though it was strong enough for a second place finish for the hour against the dominant ‘Idol’.
    • Week-to-week numbers:
      • Households – 11.0/16 to 9.6/14
      • Viewers – 17.23M to 15.40M
      • Adults 18-49 – 5.1/12 to 4.0/10
  • 10:00 p.m.: CSI: NY (9.4/15 HH rating, 14.63M viewers, 4.4/11 A18-49 rating) took another win against Lost in households and viewers, but was still behind the series among the coveted A18-49 demographic. It also, like its lead-in, suffered some from a small shedding of audience from the week prior.
    • Week-to-week numbers:
      • Households – 10.2/16 to 9.4/15
      • Viewers – 15.78M to 14.63M
      • Adults 18-49 – 4.9/12 to 4.4/11

NBC finished in third place for the evening with a 5.6/9 household rating and 8.55 million total viewers but was a weaker fourth among adults 18-49 with a 2.7/7 rating in the key demo.

  • Last Week:
    • Households – 5.4/8 rating [#4]
    • Viewers – 8.15 million [#4]
    • A18-49 – 2.6/6 rating [#4]
  • 8:00 p.m.: Friday Night Lights (4.8/8 HH rating, 7.43M viewers, 2.5/7 A18-49 rating) benefited from a slight uptick in audience from the week prior, posting its strongest performance so far. It went up 870,000 viewers, 9% among households and 4% among adults 18-49. It’s still not a terribly impressive performance for a freshman series, but any increase in viewership for this show is noteworthy.
    • Week-to-week numbers:
      • Households – 4.4/7 to 4.8/8
      • Viewers – 6.56M to 7.43M
      • Adults 18-49 – 2.4/6 to 2.5/7
  • 9:00 p.m.: Deal or No Deal (6.3/9 HH rating, 9.60M viewers, 2.6/6 A18-49 rating) stayed flat from the week prior. It was NBC’s highest rated and most watched program among households and viewers.
    • Week-to-week numbers:
      • Households – 6.4/9 to 6.3/9
      • Viewers – 9.63M to 9.60M
      • Adults 18-49 – 2.6/6 to 2.6/6
  • 10:00 p.m.: Medium (5.7/9 HH rating, 8.63M viewers, 3.0/8 A18-49 rating) was also pretty much flat from the week prior, though it did manage to make slight gains among all three categories. It was NBC’s highest rated show among adults 18-49.
    • Week-to-week numbers:
      • Households – 5.4/8 to 5.7/9
      • Viewers – 8.28M to 8.63M
      • Adults 18-49 – 2.9/7 to 3.0/8

ABC followed in fourth place for the evening with a 4.9/8 household rating and 7.92 million total viewers, but was a stronger third place among adults 18-49 with a 3.3/8 rating in the key demo.

  • Last Week:
    • Households – 6.1/9 rating [#3]
    • Viewers – 9.95 million [#3]
    • A18-49 – 4.2/10 rating [#3]
  • 8:00 & 8:30 p.m.: George Lopez (4.8/8 HH rating, 7.15M viewers, 2.6/7 A18-49 rating) and Knights of Prosperity (3.5/5 HH rating, 4.87M viewers, 1.9/5 A18-49 rating) stayed relatively flat from the week prior, with George Lopez proving strongest of the two, though that’s not saying much.
    • Week-to-week numbers (George Lopez)
      • Households – 4.8/8 to 4.8/8
      • Viewers – 7.01M to 7.15M
      • Adults 18-49 – 2.6/7 to 2.6/7
    • Week-to-week numbers (Knights of Prosperity):
      • Households – 3.5/5 to 3.5/5
      • Viewers – 5.21M to 4.87M
      • Adults 18-49 – 2.1/5 to 1.9/5
  • 9:00 p.m.: Renigging on their promise of “no repeats”, ABC decided to air an encore of last week’s Lost (3.2/5 HH rating, 4.99M viewers, 2.1/5 A18-49 rating) and the results were no different than when the network aired repeats last year: poor.
    • Week-to-week timeslot numbers (vs. the Lost: Surival Guide special):
      • Households – 5.6/8 to 3.2/5
      • Viewers – 9.06M to 4.99M
      • Adults 18-49 – 3.7/8 to 2.1/5
  • 10:00 p.m.: Lost (7.6/12 HH rating, 12.77M viewers, 5.6/14 A18-49 rating) took another hit across the board, shedding 1.91M additional viewers, 11% more households and 14% of viewers from the all-too-important A18-49 demo. May I make a comment? When you promise your audience “answers to all your questions” and simply deliver more questions, what good does that do? Viewers may have finally grown tired. Though I must say, the 5.6 rating among adults 18-49 is not terrible for a tv series in this day and age. It’s only bad when you compare it to how strong this show once was. This marks a series low for Lost.
    • Week-to-week numbers:
      • Households – 8.5/14 to 7.6/12
      • Viewers – 14.68M to 12.77M
      • Adults 18-49 – 6.5/16 to 5.6/14

The CW finished in fifth place with a 2.1/3 household rating, 3.23 million total viewers and a 1.5/4 rating among adults 18-49.

  • Last Week:
    • Households – 2.4/4 rating [#5]
    • Viewers – 3.62 million [#5]
    • Adults 18-49 – 1.7/4 rating [#5]
  • 8:00 p.m.: The season finale of Beauty and the Geek (2.6/4 HH rating, 4.21M viewers, 1.9/5 A18-49 rating) turned in another solid performance for The CW, staying even from the week prior. The series was also up very respectably over last year’s numbers on The WB: +510,000 viewers, +24% among households and +19% among adults 18-49 (check numbers below).
    • Week-to-week numbers:
      • Households – 2.8/4 to 2.6/4
      • Viewers – 4.39M to 4.21M
      • Adults 18-49 – 2.1/5 to 1.9/5
    • Season Finale Comparison (Thursday, 3/9/2006):
      • Households – 2.1/3 to 2.6/4
      • Viewers – 3.70M to 4.21M
      • Adults 18-49 – 1.6/4 to 1.9/5
  • 9:00 p.m.: One Tree Hill (1.7/3 HH rating, 2.25M viewers, 1.1/3 A18-49 rating) hit another extreme low, dropping 600,000 viewers and 15% among households and adults 18-49 from the week prior.
    • Week-to-week numbers:
      • Households – 2.0/3 to 1.7/3
      • Viewers – 2.85M to 2.25M
      • Adults 18-49 – 1.3/3 to 1.1/3

Note: Fast National are used when comparing week-to-week numbers, while Final Nationals are used when comparing year-to-year/episode-to-episode numbers, unless otherwise noted.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback