Emap Consumer Media, publisher of the U.K. based FHM, announced this morning that it is ending publication of the U.S. edition of the magazine.
Emap Consumer Media CEO Paul Keenan had the following to say about the decision, “Trading conditions in the U.S. market have deteriorated over the past 12 months and we do not expect an improvement in the near term. In these circumstances we do not anticipate that the title would be able to trade on a profitable basis going forward.”
Circulation for the magazine fell 3.2 percent in the first half of 2006 to 1.25 million compared to an increase of 1.9 percent of rival Maxim magazine, which had 2.58 million in the same period.
FHM U.K. is unaffected by this move.