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Broadcast TV Ratings for Thursday, December 14, 2006

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CBS, once again, wins another night in all three main categories. A repeat of “CSI: Crime Scene Investigation” took the top spot in households and viewers, while “Survivor: Cook Islands” was the top rated show for the evening among adults 18-49.

CBS finished in first place for the evening with an 8.4/14 household rating and 13.25 million total viewers. Among adults 18-49, the Eye earned a 4.0/11 rating, also good enough for first place.

  • Last Week:
    • 11.4/18 HH rating [#1]
    • 18.34M viewers [#1]
    • 5.9/15 A18-49 rating [#1]
  • 8:00 PM: CBS’s only new airing of the evening “Survivor: Cook Islands” (8.8/14 HH rating, 14.51M viewers, 5.0/14 A18-49 rating) gave the Eye an easy win for the timeslot in all three categories, but there was a fairly large drop off from the week prior. Check below for those numbers.
    • Week-to-week numbers:
      • Households – 10.1/16 to 8.8/14
      • Viewers – 16.61M to 14.51M
      • A18-49 – 5.5/15 to 5.0/14
  • 9:00 PM: CBS chose to go with a rerun of “CSI: Crime Scene Investigation” (9.6/15 HH rating, 15.08M viewers, 4.3/12 A18-49 rating) to amazing results. Anytime a repeat can increase upon its lead-in (which was new) by 9% in households, and 4% in viewers en route to a win for the hour in both categories, you have quite the loyal bunch of fans.
  • 10:00 PM: CBS got good mileage out of a repeat of “Shark” (6.9/12 HH rating, 10.15M viewers, 2.8/8 A18-49 rating) winning its hour among households and viewers..

ABC followed in second place for the evening with a 5.8/10 household rating and 8.21 million total viewers. The alphabet placed third though among adults 18-49 with a 2.8/8 rating in the demo.

  • Last Week:
    • 6.5/10 HH rating [#2]
    • 9.21M viewers [#3]
    • 3.1/8 A18-49 rating [#3]
  • 8:00 PM: A repeat of “Ugly Betty” (5.7/9 HH rating, 8.13M viewers, 2.5/7 A18-49 rating) didn’t put up much of a fight against a new airing of ‘Survivor’. It did, however, prove to be a strong enough performance for a second place finish among households for the hour.
  • 9:00 PM: In the battle of repeats “Grey’s Anatomy” (7.0/11 HH rating, 10.04M viewers, 3.7/10 A18-49 rating) came up short against ‘CSI’, as is to be expected. Serials in repeat tend to fair much poorer than procedurals like ‘CSI’.
  • 10:00 PM: Keeping with the trend, a repeat of “Men In Trees” (4.6/8 HH rating, 6.47M viewers, 2.4/7 A18-49 rating) fairly poor leading out of its strong ‘Grey’s’ lead-in. This experiment, however well placed it may have been, might not work. Let’s hope the numbers improve some when ‘Trees’ begins airing out of new episodes of “Grey’s Anatomy” again.

NBC finished in third place for the evening with a 5.1/8 household rating and 7.65 million total viewers. Among adults 18-49, the Peacock placed a tad better at second place with a 3.4/10 rating in the demo.

  • Last Week:
    • 6.2/10 HH rating [#3]
    • 9.87M viewers [#2]
    • 4.4/12 A18-49 rating [#2]
  • 8:00 PM: An hour long special of “The Office” (5.2/9 HH rating, 8.48M viewers, 3.9/11 A18-49 rating) did not fair as strongly as a similarly themed special last week for “My Name Is Earl”, nor did it hold over well from its last newly aired stand-alone episode. Positives though were a second place performance for the hour in viewers and a strong showing among adults 18-49. Check out the numbers below for a comparison with last week’s ‘Earl’ special and also where the show left off at the end of November.
    • Week-to-week numbers (“My Name Is Earl”):
      • Households – 6.0/9 to 5.2/9
      • Viewers – 10.06M to 8.48M
      • A18-49 – 4.3/12 to 3.9/11
    • Episode-to-episode numbers (“The Office” — 11/30/2006):
      • Households – 5.5/8 to 5.2/9
      • Viewers – 9.70M to 8.48M
      • A18-49 – 4.4/11 to 3.9/11
  • 9:00 PM and 9:30 PM: “Scrubs” (5.1/8 HH rating, 7.78M viewers, 3.8/10 A18-49 rating) held on to most of its “Office” audience, especially among adults 18-49 where it placed second in the time-period while “30 Rock” (4.0/6 HH rating, 5.96M viewers, 2.9/8 A18-49 rating) did not fair as well, dipping significantly in all categories from its lead-in.
    • Week-to-week numbers (“Scrubs”):
      • Households -5.1/8 to 5.1/8
      • Viewers – 8.43M to 7.78M
      • A18-49 – 4.1/10 to 3.8/10
    • Week-to-week numbers (“30 Rock”):
      • Households – 4.2/6 to 4.0/6
      • Viewers – 6.80M to 5.96M
      • A18-49 – 3.2/8 to 2.9/8
  • 10:00 PM: NBC chose to end the evening with a repeat of “E.R.” (5.4/9 HH rating, 7.59M viewers, 3.0/9 A18-49 rating), which was good enough for a second place ranking for the hour in households and viewers, and a first place among adults 18-49.

Fox followed in fourth place for the evening with a very low 2.8/5 household rating and 4.40 million total viewers. Among adults 18-49 the network earned a 1.9/5 rating (fourth place).

  • Last Week:
    • 3.1/5 HH rating [#4]
    • 4.71M viewers [#4]
    • 1.9/5 A18-49 rating [#4]
  • 8:00 PM and 8:30 PM: Fox aired the duo of “‘Til Death” (3.1/5 HH rating, 4.77M viewers, 2.0/6 A18-49 rating) and “The War at Home” (2.7/4 HH rating, 4.25M viewers, 1.8/5 A18-49 rating) to unimpressive results. About the only positive I can give is that the mimimal audience that still remains for “‘Til Death” seems to be pretty loyal as you can see from the numbers below. “The War at Home” failed in its new timeslot.
    • Episode-to-episode numbers (‘”Til Death” — 11/30/2006):
      • Households – 3.0/5 to 3.1/5
      • Viewers – 4.77M to 4.77M
      • A18-49 – 2.0/6 to 2.0/6
    • Episode-to-episode numbers (“The War at Home” — 11/26/2006):
      • Households – 4.4/6 to 2.7/4
      • Viewers – 6.92M to 4.25M
      • A18-49 – 3.4/8 to 1.8/5
  • 9:00 PM: Though it’s not a great performance by any stretch of the imagination, “The O.C.” (2.7/4 HH rating, 4.29M viewers, 2.0/6 A18-49 rating) has improved over the weeks to a much more manageable position. But again, its still down considerably from last year’s comparable episode (December 15, 2005 — 3×10 – “The Chrismukkah Bar Mitz-vahkkah” — 3.8/6 HH rating, 6.22M viewers 2.7/7).
    • Week-to-week numbers:
      • Households – 3.0/5 to 2.7/4
      • Viewers – 4.61M to 4.29M
      • A18-49 – 1.9/5 to 2.0/6

The CW was left then in fifth place with a 1.7/3 household rating and 2.64 million total viewers from their repeat lineup. Among adults 18-49, the new network also finished in fifth place with a 1.0/3 rating.

  • Last Week:
    • 2.4/4 HH rating [#5]
    • 3.84M viewers [#5]
    • 1.5/4 A18-49 rating [#5]
  • 8:00 PM: a repeat of “Smallville” (2.1/3 HH rating, 3.14M viewers, 1.2/3 A18-49 rating) began the night for The CW.
  • 9:00 PM: While another repeat, this time of “Supernatural” (1.4/2 HH rating, 2.13M viewers, 0.8/2 A18-49 rating) ended the evening for the freshman network.

The ratings for all the programs that aired last night are viewable below in chart form (click to enlarge).

ratingschart12-14-06.jpg

Note: Fast Nationals are used when comparing week-to-week numbers, while Final Nationals are used when comparing year-to-year/episode-to-episode numbers, unless otherwise specified.

Source: Fast/Final National Ratings Data from Nielsen Media Research